A new sightseeing spot has arrived in Tokyo’s Asakusa: the "Don Quijote Asakusa EKIMISE Store," which opened on June 25, 2026. This store boasts excellent access, located on the 4th floor of the commercial facility "Asakusa EKIMISE," directly connected to Tobu Skytree Line's "Asakusa Station." It's easy to stop by while sightseeing at Senso-ji Temple, Nakamise Shopping Street, or Tokyo Skytree, or between destinations.
Inside the store, you'll find a carefully selected lineup of popular products among international visitors, such as snacks, Japanese cosmetics, and traditional Japanese goods. There are also souvenir ranking displays, tax-free services, and hands-on events, making it a new shopping destination where you can "shop efficiently while making the most of your time."
This time, we visited the Don Quijote Asakusa EKIMISE Store on its opening day. We'll introduce what the store is like, our recommended souvenirs, and useful tax-free shopping and coupon information!
*The prices and store layout mentioned in this article are as of June 25, 2026.
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5 Highlights of Don Quijote Asakusa EKIMISE Store
Directly Connected to Asakusa Station for Outstanding Access
The biggest appeal of the Don Quijote Asakusa EKIMISE Store is, without a doubt, its outstanding access—directly connected to the Tobu Skytree Line's Asakusa Station. It's located on the 4th floor of the distinctive commercial facility, Asakusa EKIMISE.
It's also within walking distance of Tokyo Skytree and Senso-ji Temple, making it easy to include in your sightseeing route.
A Store Filled with Tokyo and Asakusa Souvenirs That Make Shopping Part of the Travel Experience
Inside the store, you’ll find a wide variety of souvenirs, including sweets and matcha desserts unique to Tokyo, traditional Japanese goods, popular character merchandise, and Japan-made cosmetics. According to a store representative, the store carries a carefully selected range of popular products from the larger Don Quijote Asakusa Store.
Additionally, the store’s interior design incorporates the traditional Japanese atmosphere of Asakusa, creating a bright and lively space that makes you feel like you're exploring Asakusa just by walking through the store.
Another highlight is the souvenir ranking section for each product category! Even if you’re not sure what to buy as a souvenir from Japan, you can easily check the recommended must-buy items at a glance, making it possible to efficiently choose souvenirs even with limited time.
Multilingual Support for Peace of Mind for Overseas Visitors
The store also offers a wide range of services for international visitors to Japan.
Some product signs are displayed in multiple languages, including English, Chinese, Korean, and Thai, and multilingual staff may also be available. The staff also provide thorough support for tax-free procedures, so even those who do not understand Japanese can enjoy shopping with peace of mind.
Smooth Checkout at the Tax-Free Counters
The store is equipped with six dedicated tax-free checkout counters. The signage is easy to understand, so even first-time users of the tax-free service can complete the process smoothly.
Events Where You Can Experience Japanese Culture
Furthermore, “Don Quijote Asakusa EKIMISE Store” occasionally holds events that incorporate unique aspects of Japanese culture.
On the store's opening day, visitors could enjoy a limited-time chopstick engraving service, as well as a special event where customers who spent over a specified amount on products from the Japanese confectionery maker Glico, could take commemorative photos at a photo spot inspired by the packaging of Pocky and Pretz. There was also a mochi-pounding event, which attracted many visitors and created a lively atmosphere.
Top 10 Must-Buy Tokyo & Asakusa Souvenirs at Don Quijote
If you’re unsure about which souvenirs to choose, check out the souvenir ranking section in the store. Recommended items are displayed by product category.
This time, we’re introducing the ranking that was actually displayed in-store on the opening day!
Must-Check! Top 5 Souvenir Sweets
The sweets ranking features classic souvenirs that evoke Tokyo and Asakusa, as well as sweets themed after Tokyo Skytree. From individually wrapped treats perfect for sharing to treats for yourself, there’s a wide selection to choose from.
1st Place: Ningyo-yaki “Asakusa Gentei-yaki”
The "Asakusa Limited Yaki", featuring packaging inspired by Kaminarimon and ukiyo-e, proudly takes first place.
This “Asakusa Gentei-yaki” is an assortment of ningyo-yaki. Ningyo-yaki are traditional Japanese sponge cakes filled with smooth or chunky red bean paste, and have long been a staple souvenir from Asakusa. The packaging features a traditional ukiyo-e-inspired design, making it a quintessential Japanese souvenir.
2nd Place: Kaminari Okoshi “Tokyo Fresh Kaminari”
When it comes to Asakusa souvenirs, ningyo-yaki and kaminari okoshi are both iconic Japanese sweets. Kaminari okoshi is a traditional snack made by roasting steamed rice, then mixing it with syrup, sugar, peanuts, and other ingredients before hardening it.
“Tokyo Fresh Kaminari” is an assortment of kaminari okoshi. You can enjoy a variety of flavors such as seaweed and brown sugar, making it a great choice for sharing as souvenirs.
3rd Place: Chocolate “Tokyo Skytree Baked Chocolat”
This is a baked chocolate confection. The chic and sophisticated packaging, inspired by Tokyo Skytree, stands out, and a “Japan Exclusive” POP was also displayed in-store. Each individually wrapped cookie features Tokyo Skytree, making it a perfect high-quality souvenir for adults.
4th Place: Manju “Asakusa Komaju”
These are bite-sized Japanese sweets made with moist dough wrapped around sweet red bean paste. The classic Asakusa-style design is simple yet familiar and appealing.
5th Place: Langue de Chat “TOKYO SKY TREE”
This crispy langue de chat comes in eye-catching packaging featuring Tokyo Skytree. The cookies are decorated with images of Skytree set against blue skies and sunsets. It’s a perfect memento of your Tokyo sightseeing trip.
Perfect Travel Souvenirs! Top 3 T-Shirts
T-shirts featuring Asakusa’s iconic streetscapes, Tokyo Skytree, and Don Quijote’s mascot character “Donpen” are also hugely popular as souvenirs. There are store-exclusive designs as well, so be sure to find your favorite!
1st Place: Donpen & Tokyo Skytree T-shirt
This T-shirt features Donpen alongside Tokyo Skytree against a backdrop of fireworks lighting up the night sky. It's an exclusive design available only at the Don Quijote Asakusa EKIMISE Store.
2nd Place: Asakusa Cinema Photo Back T-shirt
This T-shirt features a front print of the bridges over the Sumida River and the streets of Asakusa, letting you wear one of the area's iconic views.
3rd Place: Asakusa Retro Photo Back T-shirt
Like the second-ranked design, this T-shirt features the bridges over the Sumida River and the streets of Asakusa on the front. It comes in two colour variations—red and black, or red and white—each creating a different look.
Caps Also Make Great Souvenirs from Asakusa
Caps are another popular souvenir from Asakusa. The top recommendation in the hat section is a cap featuring the word "Asakusa" arranged in a circular design on the front. Available in five colours, including black, green, and light blue, it's easy to find one that suits your style.
Check Before You Shop! Tax-Free Coupons and Shopping Information at Don Quijote
The Don Quijote Asakusa EKIMISE Store offers a wide range of services for international visitors, including tax-free shopping and exclusive discount coupons. Be sure to check them before you shop to make the most of your savings.
Tax-Free Counters & Discount Coupons | Save More and Enjoy a Smoother Shopping Experience
The store has six dedicated tax-free checkout counters, making the tax refund process quick and easy when purchasing eligible items. It's a great option if you want to make the most of your limited sightseeing time.
Don Quijote also offers discount coupons for international visitors, giving you even greater savings on eligible tax-free purchases.
Free Gacha | A Special Perk for Tax-Free Shoppers
Tax-free shoppers who spend ¥10,000 or more at either the Asakusa EKIMISE Store or the Asakusa Store can also enjoy a free gacha (capsule toy) draw.
The gacha features original Donpen merchandise and other prizes, adding a fun finishing touch to your shopping experience. It's a special perk designed just for international visitors.
Want to take your time shopping? Guide to Choosing Between the Asakusa Stores
The Asakusa area is home to two Don Quijote stores: "Don Quijote Asakusa EKIMISE" and "Don Quijote Asakusa." Each has its own unique features, so you can choose the one that best fits your travel style and needs.
Don Quijote Asakusa EKIMISE
"Don Quijote Asakusa EKIMISE" is directly connected to Tobu Skytree Line's Asakusa Station, making it a convenient spot for efficient shopping even if you only have a short amount of time. With a souvenir ranking section and a carefully curated product lineup, it's easy to stop by between sightseeing or while in transit.
Don Quijote Asakusa
On the other hand, "Don Quijote Asakusa" is a large, four-floor store located along Kokusai-dori and is open 24 hours a day. In addition to souvenirs, it offers a wide range of products including daily necessities, food, and electronics, making its extensive selection a major draw. It's recommended for those with plenty of time or for anyone wanting to do some late-night shopping.
Asakusa Station Direct Access! Details on Don Quijote Asakusa EKIMISE
"Don Quijote Asakusa EKIMISE" is easy to stop by after visiting sightseeing spots like Senso-ji Temple, Nakamise Street, or Tokyo Skytree. In addition to its prime location with direct station access, it offers a souvenir ranking section, tax-free services, and interactive experiences, so you can enjoy efficient shopping even with limited time.
Why not create lasting memories of your trip at this new Don Quijote, built around the concept of "shop efficiently and enjoy your experience to the fullest"?
Don Quijote Asakusa EKIMISE
- Address: 4F Asakusa EKIMISE, 1-4-1 Hanakawado, Taito-ku, Tokyo
- Access:
- Directly connected to Tobu Skytree Line "Asakusa Station"
- About 1 minute walk from Tokyo Metro Ginza Line "Asakusa Station" Exit 7
- About 3 minutes walk from Toei Asakusa Line "Asakusa Station" Exit A5
- Business hours: 10:00–20:00
- Closed: Follows facility schedule
- Official website: https://www.donki.com/store/shop_detail.php?shop_id=747
Exclusive FUN! JAPAN Don Quijote Coupon
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- Target audience: Tourists visiting Japan from other countries
- *Foreign residents in Japan excluded
- Details:
- 10% Tax Free + 5% off for purchases over 10,000 yen (excluding tax)
- 10% Tax Free + 7% off for purchases over 30,000 yen (excluding tax)
- * Each of the two types of coupons can be used only once
- Target stores: "Don Quijote" stores in Japan
- * Including general supermarkets "APITA" and "PIAGO" stores (excluding some stores)
- * Local stores in other countries are not included.
- How to use: Please show the coupon screen (barcode) to the cashier at the time of payment.
- *For other details and precautions, please check the URL below.
- https://japanportal.donki-global.com/coupon/?ptcd=0293000001
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*If you purchase or make a reservation for products introduced in this article, a portion of the sales may be returned to FUN! JAPAN.
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