Japan’s discount store “Don Quijote” (commonly known as “Donki”) is a hugely popular spot among international tourists, offering everything from daily necessities and electronics to snacks. Did you know that Donki has recently been focusing on expanding its beauty and skincare lineup?
At Donki, you’ll find a wide variety of “J-Beauty” (Japanese beauty) items, which are especially popular in Asian countries, all at affordable prices. From skincare made with uniquely Japanese ingredients to the latest trending products, we’ve carefully selected the must-buy Japanese beauty and skincare items to pick up at Donki. After reading this article, your Donki shopping list will be complete!
*Please note that the products and prices introduced in this article may vary by store and season. Please check in-store for details.
💡 Great Deal
FUN! JAPAN offers a special discount coupon for international tourists visiting Japan, valid at Don Quijote stores nationwide. Just tap the coupon below and show it at the register to receive a 10% tax exemption plus up to 7% off!
Skincare Items Made with Japanese Ingredients like Rice, Sake Lees, and Soy Milk
In Japan, beauty methods using ingredients such as rice and sake lees have been practiced since ancient times. Even today, skincare items made from these traditional Japanese ingredients are loved by many Japanese women.
Edo Cosme / Rosette Co., Ltd.
“Edo Cosme” is a skincare brand inspired by the beauty routines of women in the Edo period.
“Rice bran” refers to the powdery layer and germ that are removed when brown rice is polished. Before soap became common, rice bran was used as a beauty product for washing the face and body. It is rich in natural beauty ingredients such as vitamin E.
Wash-off packs and facial cleansers containing rice bran help keep your skin healthy and leave it smooth and hydrated. Highly recommended for those concerned about dullness or dryness!
As of October 2025, these products are available in advance at Don Quijote, Apita, and Piago stores.
Wafood Made / pdc Co., Ltd. (Yamada Bee Farm Group)
The skincare series "Wafood Made" features cosmetics made with traditional Japanese food ingredients (“Wafood”), inspired by Japan’s unique beauty rituals that have long incorporated food-based ingredients.
Sake kasu, a byproduct created during the sake brewing process, is rich in ingredients that promote beautiful skin. Masks and cleansers containing plenty of original sake kasu extract—extracted from the sake kasu of "Junmai Ginjo Hanayuki" by Kawazu Sake Brewery in Kumamoto Prefecture—are packed with skin-beautifying ingredients, leading to clear and supple skin.
As of October 2025, these products are available in limited quantities at Don Quijote, and can also be purchased from the official online store.
Nameraka Honpo / Sana Division, TOKIWA Pharmaceutical Co., Ltd.
The "Nameraka Honpo" series, featuring the eye-catching phrase "Soy Milk Isoflavone" on its packaging, was born from a simple question by its developer: "Why do tofu makers have such smooth hands?"
These cosmetics, formulated with a high concentration of isoflavones—a type of polyphenol found in soybeans—are known for their exceptional moisturizing power. The lineup includes lotions, emulsions, creams, and more.
In autumn 2025, a high-performance all-in-one gel will make its debut, already gaining attention for its impressive moisturizing effect and great value for money.
Don Quijote also offers great-value sets featuring foaming cleansers.
Fukkurinko Rice Mask / Cosparade
This sheet mask also harnesses the power of Japanese rice. It contains four types of rice essence made from 100% domestically produced rice, making it popular for moisturizing and pore care. With 33 sheets in one pack, it’s perfect for those who want to use a mask every day but find expensive ones a bit out of reach!
Keana Nadeshiko Rice Mask / Ishizawa Laboratories
"Keana Nadeshiko Rice Mask" contains 100% domestically produced rice-derived ingredients (rice serum, rice bran extract, rice ferment filtrate, rice bran oil). It is very popular among foreign tourists and won first place in Don Quijote’s "World’s Most Beloved Product Award." The thick, Japanese-made sheet mask is soaked in beauty serum, providing care for skin that’s dry, lacks elasticity, or has an uneven texture.
Must-Buy Japanese Skincare Items
Here are some Japanese skincare brands that continue to enjoy huge popularity, even amid the ongoing Korean cosmetics boom.
LuLuLun / LuLuLun Co., Ltd.
Since July 2011, the "LuLuLun" brand has been offering face masks under the "LuLuLun" name. With the motto "Bringing high-quality cosmetics that were once out of reach to all women at affordable prices," they continue to provide quality products at reasonable prices.
The newly released "Lululun Aura Bright Mask W" contains DNA-Na, a skin-conditioning ingredient derived from salmon, which helps care for firmness and elasticity. In Japan, products containing the salmon-derived beauty ingredient PDRN are currently trending.
Horse Oil Shampoo Osmanthus Fragrance / Kumano Yushi Co., Ltd.
Horse oil (bayu), which has components similar to human sebum, has long been used in Japan for skincare. This shampoo, which combines the elegant and sweet scent of osmanthus (kinmokusei) with horse oil, gives your hair a natural shine and moisture. Despite being silicone-free, it leaves hair smooth and manageable, making it popular for its gentle finish.
Start Your "J-Beauty" Routine Tonight!
Don Quijote is not just a store—it's a place to discover new "J-Beauty" products.
All the items introduced here are carefully selected for their use of "Japanese ingredients" and "Japanese technology," and we confidently recommend each one. Be sure to visit Don Quijote and find the perfect "Japanese-style skincare" for your skin!
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