ReFa, a beauty brand that is popular not only in Japan but also worldwide, offers a wide variety of products and frequently releases new items, which can make it difficult to decide which one to choose. In this article, beauty appliance staff from Japan’s major electronics retailer “BicCamera” introduce the features and appeal of ReFa’s most popular items—such as combs, dryers, and shower heads—based on their actual experiences and user feedback. Use this guide to help you select the perfect item that matches your concerns and lifestyle.
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Latest for 2026! Why “ReFa” Is So Popular and the Products Everyone Is Talking About
ReFa is a total beauty brand from Japan, with the concept of recreating salon-quality results at home. Their lineup features items that combine high functionality with sophisticated design, earning strong support from many users.
Products like hair dryers and hair irons are developed in collaboration with professional stylists, with a focus on delivering results that meet professional standards. Another appeal is the stylish design that lifts your mood every time you use it.
While ReFa first gained recognition for its hair dryers, combs, brushes, and shower heads have also become especially popular, making them great not only for personal use but also as gifts.
Recommended by Staff at Popular Electronics Retailer “BicCamera”! 10 Must-Have ReFa Items
From hair care to skin care and beauty devices, ReFa offers a wide range of products and has produced many hit items. This time, we asked the staff in charge of the ReFa section at BicCamera Ikebukuro West Exit IT Tower Store to share their “Top 10 Recommended ReFa Items.”
At the BicCamera Ikebukuro West Exit IT Tower Store, there is a dedicated ReFa section, making it easy to consult with staff and find the item that suits you best. You can actually pick up and compare ReFa products in terms of feel, texture, and size. From here, we’ll introduce the features and reasons why each item is chosen, as shared by the staff.
Heart Comb｜Recommended ReFa Product
The ReFa HEART COMB is popular among people who want to quickly fix their hair while out and about. Its compact size fits perfectly in your bag or pocket, making it easy to carry around. It's especially suitable for touching up small areas like bangs or around the face.
The comb part features a "chrome coating" that helps reduce static electricity, making it easier to control frizz and flyaways caused by dryness or friction.
The teeth are oval-shaped, which helps reduce stress on the hair when combing. The cute heart motif design makes you want to carry it with you every day. It also comes in a wide variety of colors, and Bic Camera currently offers six color options.
Heart Brush｜Recommended ReFa Product
The ReFa HEART BRUSH features an elegant, curvy design unique to ReFa. The pins feature a two-tier design for both detangling and smoothing. While gently detangling hair, it also smooths the cuticles, leaving your hair shiny. It's easy to use before styling in the morning or when you want to quickly tame frizz and flyaways while out, making it a convenient tool for quick hair care.
The tips of the pins are rounded, providing a pleasant stimulation to the scalp and making brushing a comfortable care experience. The heart-shaped design fits easily in your hand and helps distribute pressure, reducing the burden on your hair and scalp. Its compact size fits nicely in your bag, making it a popular gift item as well.
Ion Care Brush｜Recommended ReFa Product
The ReFa ION CARE BRUSH is a shampoo brush popular among those concerned about buildup, odors, or excess oil on the scalp. To maintain beautiful hair, it's important to clean not only your hair but also your scalp. The pins are designed to reach between hair strands and deep into scalp pores that are difficult to cleanse with fingers alone, efficiently removing dirt from the pores while shampooing.
Additionally, the center of the brush is equipped with an ion plate, which helps leave hair smooth, manageable, and easier to style after washing. Many people use it together with ReFa's Ion Care Shampoo, and it has become popular for the refreshing feeling on the scalp and the manageability it brings to hair.
Shower Head｜Recommended ReFa Product
In recent years in Japan, thoroughly washing away dirt with a shower has been gaining attention as an essential part of skincare and haircare to maintain beautiful skin and hair. The ReFa shower head "FINE BUBBLE" produces a stream of water filled with ultra-fine bubbles too small to be seen with the naked eye, helping wash away makeup residue and impurities from pores that may be difficult to remove through regular cleansing alone. Its gentle cleansing action, which is designed to be kind to the skin, has made it very popular.
The water flow can be switched between four types: Mist, Point Jet, Pure Straight, and Straight, allowing you to choose according to your needs and preferences. Among them, the Mist mode is especially popular for its soft touch on the skin, leaving it feeling moisturized and smooth after use. It is especially popular among those who want to incorporate skincare into their daily bathing routine while effectively cleansing the skin.
Hair Iron｜Recommended ReFa Product
Among ReFa's hair irons, the ReFa FINGER IRON has been gaining particular popularity in recent years. This cordless iron is convenient to carry and makes it easy to style detailed areas such as the ends of the hair and around the face. In Japan, the demand for cordless irons that can be easily used on the go has been increasing in recent years. As its name suggests, the Finger Iron features short, fingertip-sized plates, making it ideal for detailed styling such as bangs and stray hairs.
It heats up to 160°C in about 70 seconds after turning on the power, so you can use it quickly even when you're short on time. It is USB rechargeable and weighs about 160g, making it lightweight and portable. Furthermore, if you remove the built-in battery, the device can be carried onto an airplane, making it a great item for travel as well.
Hair Dryer｜Recommended ReFa Product
When it comes to ReFa hair dryers, the "ReFa BEAUTECH DRYER" is known for its slim body and powerful airflow. Equipped with a "Sensing Program" that automatically controls hot and cold air, it automatically adjusts the temperature so that it doesn't get too hot on your hair while drying.
Additionally, by switching between SCALP mode and MOIST mode, which have different temperatures, you can set the optimal temperature for your scalp or hair ends. Another attractive feature is ReFa's unique technology that delivers moisturizing ions to your hair while drying. Thanks to the combined effects of ions and far-infrared rays, the hair is dried while helping retain moisture within the hair shaft, resulting in a smooth and manageable finish. Its excellent balance of quick drying and beautiful results has earned strong support from many salons and users.
Compact Hair Dryer｜Recommended ReFa Product
The “ReFa BEAUTECH DRYER SE” has attracted attention as the most compact and lightweight hair dryer in ReFa’s history.
Weighing approximately 280g, the main unit is designed to be lightweight and easy to handle, helping reduce the effort required for daily hair drying. Its compact size makes it easy to store and convenient to carry when traveling or on business trips. Despite its small size, it is equipped with a powerful motor and high-output heater, providing a strong airflow that dries hair efficiently.
The SE model is also equipped with ReFa’s temperature-sensing "Sensing Program." When you select MOIST mode, the temperature is automatically adjusted to around 60°C to prevent overheating, helping to reduce dryness and heat damage to your hair.
Head Spa｜Recommended ReFa Product
Scalp stiffness and tension can be difficult to notice and may gradually build up over time. The scalp has little subcutaneous fat and is difficult to move with your hands alone, making self-care challenging. The “ReFa BEAUTECH HEAD SPA” is a head spa device designed to replicate the hand movements of a professional esthetician.
Thanks to ReFa’s unique development, the device can lift and pinch the scalp, allowing you to easily incorporate scalp care at home. There are two types of attachments to choose from: one that provides a gentle lifting sensation and another that provides a firmer lifting sensation, depending on your scalp condition and personal preference. The ergonomic design fits comfortably in your hand, and its waterproof construction means you can use it in the bath or while shampooing.
Hair Oil & Hair Milk｜Recommended ReFa Product
ReFa’s hair oil and hair milk contain heat-care ingredients that make use of styling heat. These hair care items are attracting attention from those concerned about dryness and damage caused by heat.
Recently, the milk-type “STRAIGHT LOCK” has been gaining popularity. By applying it before blow-drying or using a straightening iron, it helps control frizz and waviness, making hair easier to manage.
On the other hand, LOCK OIL is designed to be used before using a hair iron, helping to transfer heat more effectively and helping curls hold their shape for longer. It is popular for leaving hair smooth and manageable without feeling stiff. The LOCK OIL series is especially popular in Japan and is often chosen as a gift.
Pore Care Beauty Device｜Recommended ReFa Product
The "ReFa HYDRA CLEAR" is a beauty device that uses water containing ultra-fine bubbles generated by its unique cavitation structure* to cleanse and suction impurities from the pores. Clogged pores, excess sebum, and keratin plugs can cause dullness and roughness of the skin.
The HYDRA CLEAR uses a system that lifts impurities with a stream of water while simultaneously suctioning them away, gently removing excess sebum and makeup residue that regular face washing can't eliminate. It's especially effective for caring for areas prone to oiliness, such as the nose and chin. It may also help improve the absorption of skincare products, making it a popular item to use before your skincare routine. With its waterproof design, you can use it in the bathroom. This item is especially popular among those concerned about excess oil or skin greasiness, as well as younger people prone to breakouts.
*A phenomenon in which bubbles are generated when liquid flows at high speed or when pressure changes rapidly.
BicCamera Ikebukuro West Exit IT Tower Store Offers Extensive Hands-On Beauty Product Experiences!
At the BicCamera Ikebukuro West Exit IT Tower Store, one of the attractions is that you can compare a variety of brands and products in person. On the 3rd floor, TRY-FULL STUDIO is a hands-on zone where you can actually pick up and try out beauty devices, including ReFa products.
There are also sections featuring popular models and displays organized by theme for easy comparison, making it easy to find the item that best suits you.
BicCamera Has All the Japanese Souvenirs You Need—Snacks, Cosmetics, and Stationery Too
At the BicCamera Ikebukuro West Exit IT Tower Store and other BicCamera locations nationwide, you can enjoy shopping for Japanese souvenirs as well as electronics. They offer a wide range of products, including popular snacks, cosmetics, and uniquely Japanese stationery.
Many people use it as a convenient spot to pick up all their souvenirs in one place on the last day of their trip. It's recommended for those who want to efficiently choose souvenirs even with limited time.
Where Can You Find BicCamera? Check Out the Coupons Too!
BicCamera has stores in tourist-friendly areas such as Ikebukuro, Akihabara, and Yurakucho in Tokyo, Namba in Osaka, and Hakata in Fukuoka.
In addition, stores offer special coupons for international visitors. Eligible purchases are tax-free, and by using coupons, you can enjoy even greater savings, making BicCamera a popular shopping destination.
👉Get even more savings on top of the 10% tax-free discount! BicCamera coupons available here
BicCamera Ikebukuro West Exit IT Tower Store
- Address: 2nd–4th Floor, IT tower TOKYO, 3-28-13 Nishi-Ikebukuro, Toshima-ku, Tokyo
- Access: Directly connected to Ikebukuro Station, Exit C4
- Business hours: 10:00–21:00
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