💡 Great Deal
FUN! JAPAN offers a special discount coupon for international tourists visiting Japan, valid at Don Quijote stores nationwide. Just tap the coupon below and show it at the register to receive a 10% tax exemption plus up to 7% off!
The "#Doncos Festival 2026SS" was held on Friday, April 3 and Saturday, April 4, 2026*. DonCos is a hands-on cosmetics exhibition hosted by Don Quijote, Japan’s largest discount store, famously known as “The Palace of Surprising Bargains.” The event features many trending cosmetics in Japan and exclusive items only available at Don Quijote, attracting beauty enthusiasts and Gen Z alike.
At the event, the "Doncos Hit Award 2026SS" was announced. This article will introduce all 30 products across 6 categories revealed at the venue, along with explanations of their appeal. We’ll also share reviews from Japanese female celebrities and FUN! JAPAN’s Taiwanese staff.
If you want to check out the latest trending cosmetics in Japan, this is a must-read!
*Open to the general public on April 4 only
*If you purchase or reserve products introduced in this article, a portion of the sales may be returned to FUN! JAPAN.
By Category! #Doncos Hit Award 2026SS
The #Doncos Hit Award is one of the main attractions of the Doncos Festival, given to the most popular cosmetics among over 100,000 items handled by Don Quijote. The top five products in each of six categories are selected in a ranking format, based on sales at Donki stores and votes from store staff, featuring both popular domestic and international brands.
For the award announcement, popular Japanese model and MC Yui Kanno, along with guest Miyu Ikeda (Michopa) took the stage. Many of the award-winning products are ones they actually use, and they shared their real-life reviews at the event.
Domestic Best-Selling Trend World Cosmetics Award
This award is based on sales at Donki stores in Japan (non-duty-free items).
🥇1st Place: d'Alba White Truffle First Spray Serum｜JT
Formulated with Italian white truffle. This bi-phase mist, combining oil and water, delivers deep hydration and a radiant glow—even over makeup. It’s also nicknamed the “CA Mist,” as it became popular among flight attendants for keeping skin hydrated during long flights. Both Michopa and MC Yui Kanno, who appeared on stage, said, "I have this! I even took it on an overseas trip!" and "Everyone has it, right?"—showing just how popular it is.
🥈2nd Place: JUDYDOLL Merihari Master Palette｜MIMI-JAPAN
Highlight and shading in one. This viral palette creates professional-level contouring and a more sculpted look.—all you need for a sculpted look.
🥉3rd Place: TIRTIR Mask Fit Red Cushion | Gudai Global Japan
Now a classic! With high coverage and long-lasting wear for up to 24 hours, this cushion foundation is at the center of the popularity boom.
4th Place: Maybelline Sky High | L'Oréal Japan
Designed for the unique characteristics of Asian lashes, this mascara lifts from the roots. The brush shape is outstanding, creating a wide-eyed look without clumping.
5th Place: Anua PDRN Hyaluronic Acid 100 Serum | JT
With a unique manufacturing method, the ingredients help deliver moisture deep into the skin. It’s popular among those aiming for a “glass skin” glow that radiates from within.
Global Buzz! Inbound Hit Award
This category highlights top-selling duty-free items among international visitors to Japan. Unlike the domestic bestsellers, Japanese-made cosmetics dominate this list.
🥇1st Place: DHC Fast-Acting Blueberry | DHC
A must-have for anyone constantly using smartphones and computers. This supplement dissolves quickly, making it easy to support eye health on the go. While Michopa and Sugano were surprised, saying “Unexpected!”, a Taiwanese staff member from FUN! JAPAN shared, “I use this myself, and when I take it, I feel like my vision becomes clearer!”
🥈2nd Place: Biore UV Aqua Rich Watery Essence | Kao
A UV essence as light as water. Even after reapplying, it doesn’t feel heavy, and its smooth, even application is one of the reasons for its popularity.
🥉3rd Place: Fino Premium Touch Intensive Beauty Essence Hair Mask | Fine Today
Intensively repairs damaged hair. This Japanese hair care favorite delivers silky-smooth results at an affordable price.
4th Place: Keana Nadeshiko Rice Mask | Ishizawa Lab
Formulated with 100% domestically produced Japanese rice ingredients, these thick sheets are soaked in beauty serum. They leave your skin hydrated, plump, and with less visible pores.
5th Place: Keana Nadeshiko Rice Pack | Ishizawa Lab
This pack also contains moisturizing ingredients derived from 100% Japanese rice, recommended for pore concerns caused by dryness. After rinsing, you’ll be hooked on the plump, radiant glow it leaves behind.
Rising Fast! PB New Face Award
PB stands for Private Brand. These are carefully selected hit products from Donki’s private label, “Jonetsu Kakaku,” known for its bold value and quality.
🥇1st Place: Goat Milk Body Shampoo Mango | PPIT
Since its release, over 2 million bottles sold since launch. This body soap, containing highly moisturizing goat milk, now comes in a new mango scent with added vitamin C—perfect for summer. The same series’ Strawberry Chocolate scent also ranked 4th, and both Michopa and Sugano were curious, saying, “I wonder what it smells like?” They also commented, “I’m happy that body soap contains vitamin C! I want to try it!”
🥈2nd Place: Retinol FACEMASK Extra Volume | Cloisters
A large-capacity mask with a high concentration of the trending retinol. Available exclusively at Don Quijote with 10% more sheets, making it a highly cost-effective option for firming care.
🥉3rd Place: FUWAPANDA light Facial Towel｜PPIT
Simply switching to this after washing your face, you can help prevent skin irritation. This versatile disposable towel can also be used for removing makeup or nail polish. Both Michopa and Sugano commented in unison, "I use this too!"
4th Place: Goat Milk Body Shampoo Strawberry Chocolate｜PPIT
The latest addition to the popular series. Enjoy a rewarding bath time wrapped in a sweet, candy-like fragrance.
5th Place: Cosparade Whip Premium Clear｜Cosmetics Roland
A peeling face wash containing salicylic acid. Removes dullness with daily cleansing, leading to smooth and clear skin.
Don Quijote Exclusive Collaboration Cosmetics Award
These are limited-edition items created in collaboration between brands and Don Quijote, available only at Don Quijote and its affiliated stores (Apita and Piago).
🥇1st Place: Skin Aqua Tone Up UV (The Powerpuff Girls Limited Edition)｜ROHTO Pharmaceutical
This lavender-colored tone-up UV instantly enhances your skin’s translucency.. With the popularity of Heisei retro trends, the Powerpuff Girls packaging is a huge hit.
🥈2nd Place: VT Reedle Shot Universe Kit｜VT CUBE JAPAN
A variety set where you can try all five types of the microneedle-inspired “Reedle S” skincare line. A luxurious edition that lets you choose according to your skin’s condition. Michopa also commented, "It’s perfect not only for trying out, but also for travel!"
🥉3rd Place: Johnson Body Care Vibrant Radiance Sanrio Design｜KENVUE
This baby oil, with a soothing jasmine & white lily scent, keeps your skin moisturized. The Sanrio design is exclusive to Don Quijote and its affiliated stores (Apita and Piago).
4th Place: VT CICA MILD FOAM CLEANSER 1+1 Set｜VT CUBE JAPAN
Unbeatable value—get two bottles for the price of one. This large-capacity cleanser with CICA thoroughly removes impurities and impurities and excess sebum from pores.
5th Place: Anua Heartleaf Toner × Rice Toner Mini Set｜JT
77% of the liquid is heartleaf extract, leaving your skin refreshed and hydrated. This Don Quijote-exclusive set comes with a highly moisturizing rice-derived toner.
Don Quijote Staff Picks: Real Best Buy Award
Selected by Donki staff who work with a wide range of products every day—these are the items they genuinely repurchase.
🥇1st Place: VT Reedle Shot Universe Kit｜VT CUBE JAPAN
This product also won 2nd place in the "Don Quijote Exclusive Ultimate Collaboration Cosmetics Award." Staff praised it, saying, "Being able to try all five types is such a great deal." A reliable go-to for keeping your skin in top condition every day.
🥈2nd Place: Pyuoora Carbonated Toothpaste｜Kao
The fizzy carbonated foam and its nostalgic ramune flavor has made it a viral hit. With its unique brushing sensation, it became a bestseller immediately after release.
🥉3rd Place: Vivienne Westwood 1month (Color Contacts)｜Belle
Completely exclusive to Don Quijote and its affiliated stores in Japan! These color contacts are a collaboration with the British brand Vivienne Westwood, known for defining punk fashion. The design, featuring Vivienne’s "Orb" motif scattered across the iris, feels more like an accessory than contact lenses. Both Michopa and Sugano exclaimed in surprise, "That’s Vivienne, right!?"
4th Place: mion Portable Hair Comb｜Belle
A metal comb that removes static electricity. Not only is it functional, but its cute design makes you want to carry it around, and its affordable price—another Donki signature—is also a big draw.
5th Place: Lip Fondue｜ROHTO Pharmaceutical
A best-selling plumping lip product. Its melting texture and wet, glossy finish have become a hot topic even among Don Quijote employees. Both Ms. Kanno and Michopa mentioned that they are "currently using it."
Best-Selling Colored Contacts: Donki Color Award
Colored contacts that instantly transform your look are hugely popular right now. "It's convenient that you can buy colored contacts at Don Quijote without a prescription," say Gen Z FUN! JAPAN staff, who also give them high marks.
🥇1st Place: EverColor 1day Natural Pearl Beige｜Aisei
Ultra-fine rim and light beige color. Easy to use in any situation, giving your eyes a natural yet "doll-like" look.
🥈2nd Place: Bambi Series Swan Gray｜T-GARDEN
A vibrant gray tone that adds transparency and a captivating impression. The package features Japan's charismatic model, Tsubasa Masuwaka.
🥉3rd Place: LARME Melty Butter Cocoa｜ACE
Natural rim and cocoa color. Perfect for when you don't want to go overboard but still want to look irresistibly cute.
4th Place: luviewer Honey Trick｜T-GARDEN
15mm ultra-thick black rim. The honey-colored beige makes your eyes look bigger and gives a mischievous, devilish charm.
5th Place: Chu's me Baby Brown｜T-GARDEN
Transparency like a "baby's eyes." A pure, natural brown that's hard to notice even at school or the office.
What Are the Spring/Summer 2026 Cosmetic Trends?
At the event, nearly 100 booths were exhibited, and one of the highlights was receiving cosmetic samples by following on social media or answering surveys. After actually visiting the booths, we also got a sense of the cosmetic trends for Spring/Summer 2026 in Japan.
1. Character Collaborations
Japan is a global powerhouse when it comes to characters—from Sanrio icons to anime. Cosmetics featuring collaborations with popular characters were lined up everywhere. The editorial team is especially interested in "Creer Beaute," a cosmetics brand by toy manufacturer Bandai. There are plenty of cute items that will lift your spirits just by owning them!
Other must-check collaborations include Sanrio characters like Hello Kitty, Kuromi, and My Melody, as well as the currently popular Monchhichi.
2. PDRN (Polydeoxyribonucleotide)
Continuing from 2025AW, new products containing PDRN (Polydeoxyribonucleotide), mainly extracted from salmon DNA, are being released one after another. PDRN, a trending ingredient in Korean skincare and aesthetic treatments, is gaining attention for its ability to support skin regeneration and repair. In addition to animal-derived ingredients like salmon and caviar, there are also many plant-based products extracted from ginseng and green tea, so the trend is expected to expand further.
3. Japanese Cosmetics
While many Korean cosmetics ranked highly in the awards and are expected to remain popular, Japanese-made cosmetics are drawing increasing attention from international visitors. Not only are they appreciated for their cute appearance, but there is also growing interest in supplements and care cosmetics that support fundamental beauty and health. This likely reflects the strong trust in the quality of Japanese products.
👉 Recommended & Shopping List for Popular “Wa Ingredients” Cosmetics like Rice, Sake, and Charcoal
4. Private Brand (PB) Products
At Don Quijote, the private brand "Jonetsu Kakaku (JONETZ)" offers a wide range of products including food, electronics, and clothing, all at high quality and low prices.
In cosmetics, the Generation Alpha-focused brand "nyuu" launched in March 2026, followed by the collaboration brand "VT YOUTH" with Korean "VT COSMETICS" in April. These are available exclusively at Don Quijote and its affiliated stores (APITA and PIAGO). Since these high-quality, affordable items can only be found at Don Quijote, be sure to check them out!
We hope you’ll enjoy your own “Donki Patrol” using this list as a reference!
FUN! JAPAN limited "Don Quijote" coupon details
- Target audience: Tourists visiting Japan from other countries
*Foreign residents in Japan excluded - Details:
- 10% Tax Free + 5% off for purchases over 10,000 yen (excluding tax)
- 10% Tax Free + 7% off for purchases over 30,000 yen (excluding tax)
* Each of the two types of coupons can be used only once - Target stores: "Don Quijote" stores in Japan
* Including general supermarkets "APITA" and "PIAGO" stores (excluding some stores)
* Local stores in other countries are not included. - How to use: Please show the coupon screen (barcode) to the cashier at the time of payment.
*For other details and precautions, please check the URL below. - https://japanportal.donki-global.com/coupon/?ptcd=0045000101
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