As high-end hair dryers from Japanese manufacturers and models with powerful airflow and lightweight designs are gaining attention, many people are saying, "I don't know which brand to choose."
In this article, beauty appliance staff from Japan's popular electronics retailer "BicCamera" introduce their carefully selected "Top 5 Recommended Hair Dryers," based on actual sales and user feedback. We compare popular brands such as ReFa, Panasonic, KINUJO, YA-MAN, and SHARP, so you can find the hair dryer that best suits your hair type and lifestyle.
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Latest in 2026! What are the trends in hair dryers? Powerful airflow, design, etc.
The hair dryer market in 2026 is evolving significantly in three directions: "lightweight," "powerful airflow," and "low-temperature care." Based on the reasons why these products sell well that BicCamera's beauty appliance staff observe through daily customer service, we introduce the latest trends.
Models with "lightweight and powerful airflow" are now mainstream
The biggest change in recent years is the rapid increase in models that combine lightness with powerful performance. In the past, the larger the hair dryer, the stronger the airflow, but now even compact models can deliver sufficient airflow.
Behind this is the adoption of "BLDC motors" by manufacturers such as YA-MAN and ReFa. By equipping hair dryers with high-performance motors also used in fans and vacuum cleaners, they generate strong, high-speed airflow, shifting the concept from "drying with heat" to "drying with wind." As a result, the characteristic burnt smell that sometimes occurs while drying is less likely, and you can finish your hair quickly while minimizing damage.
Improved "design" and more foldable models
Thanks to BLDC motors, the look and design have evolved significantly. Lightweight and compact models are easy to handle, even for people with long hair, and are convenient for drying children's hair. In addition, more stylish models are available, making them look beautiful and less "appliance-like" even when placed on your bathroom counter. Many models are now foldable, making them easy to carry for travel or to the gym.
Scalp-friendly "temperature control" for different seasons and hair types
Detailed temperature settings are also a major advancement in the latest hair dryers. In the past, there were only two options: hot and cool. Recently, in addition to high-temperature hot air, you can now choose from a variety of precise temperature ranges, such as “Scalp mode” (around 60°C) to prevent scalp dryness, or medium temperatures of 55–60°C.
If you apply too much heat, your scalp can easily become dry, which may cause itching and dandruff. However, with enhanced low-temperature settings, you can now gently dry your hair while taking care of it. In addition, more models are now available that maintain a large airflow without raising the temperature too much, making them comfortable to use even on hot summer days or during humid seasons.
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Focus on “Premium Models” from Japanese Hair Dryer Brands! ReFa, Panasonic, KINUJO, and more
The popularity of Japanese hair dryers has changed significantly in recent years, and there is a clear trend toward “premium models” in the market. While the price range is clearly divided between affordable and high-end models, according to the beauty appliance staff at BicCamera, more and more people are specifically choosing higher-end models because they “want to invest in a model that is gentle on hair and lasts a long time.”
In particular, the premium lines from brands like Panasonic, ReFa, and KINUJO are gaining strong support. Originally designed for professional salon use, these models offer a level of quality in airflow, temperature control, and smooth finish that is unbelievably high for home use. The ability to achieve salon-quality hair care at home is a major reason for the growing popularity of premium models.
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Top 5 Recommended Japanese Hair Dryers Selected by Popular Electronics Retailer “BicCamera”
BicCamera offers a wide selection of the latest models from these brands, as well as high-performance models from overseas manufacturers. One of the attractions is that you can compare the actual airflow and weight in-store, and many customers consult with staff to find the perfect model for their hair type and how they plan to use it at home.
This time, we asked the staff in charge of the beauty appliance section to select five Japanese brands that deserve special attention. From here, we’ll introduce the features and reasons why these brands are chosen, with insights from the staff.
Quick Comparison Table: Strengths and Recommended Points of 5 Brands
| Brand | Strengths | Recommended for People Who |
| ReFa | ・Protects shine and moisture at low temperatures | ・Want to gently care for your hair |
| YA-MAN | ・Lightweight yet powerful airflow | ・Want to reduce frizz and achieve a more manageable finish |
| KINUJO | ・Lightest among the five at 290g | ・Want a straight finish |
| Panasonic | ・Nanoe technology moisturizes hair from the inside | ・Want to maintain hair color for longer |
| SHARP | ・Wide air outlet dries hair evenly ・Plasmacluster reduces static electricity and frizz | ・Want to manage hair that tends to get frizzy |
ReFa｜A popular brand that delivers salon-quality results at home
Slim, easy-to-hold design that's also convenient for travel
ReFa is a brand highly regarded by hair salons, known for its slim and sophisticated design. The slender body makes it easy to store and carry, making it a popular choice for travel or gym use. The rear filter cover is easy to remove, making daily maintenance simple. It combines both aesthetic appeal and practicality as a beauty appliance.
Unique structure keeps temperature below 60°C, gentle on hair
The air outlet uses ceramic material, and a built-in sensor automatically adjusts the temperature. Even when powered on, the airflow rarely exceeds 60°C, helping to prevent the hair cuticle from opening too much while drying.
By using the "Moist Mode," you can naturally achieve shine and moisture, making it perfect for those who prioritize hair care effects. It is also praised for making hair easier to manage the more you use it.
Incidentally, one reason ReFa is widely recognized among travelers is its adoption in many hot spring inns and famous hotels. Many people try it during their stay and want to use it at home, and some even visit BicCamera to purchase one after trying it at their hotel.
YA-MAN｜Renowned for its light weight, powerful airflow, and smooth finish
Lightweight, foldable, and practical design
YA-MAN dryers are characterized by their powerful airflow and extremely lightweight body. Even with prolonged use, your arms won't get tired, and the foldable design makes storage and carrying easy. The rear filter cover is designed for easy removal, allowing you to keep it clean while maintaining airflow performance. Available in two colors, white and gold, the elegant design is also highly rated.
Double negative ions & automatic temperature control protect hair moisture
YA-MAN's strength lies in its incorporation of "double negative ions" in addition to far-infrared rays. It is popular for its higher moisturizing power compared to standard ion care, making it easier to keep hair hydrated.
The air outlet is equipped with a sensor that detects room temperature and automatically controls the air temperature so it doesn't get too hot. This makes it less likely for you to feel "hot" while drying, and helps minimize heat damage to your hair during styling.
There are three modes: "Up" (high airflow), "Shiny" (for shine enhancement, frizz, and static control), and "Smooth" (for caring for hair ends). By switching modes according to the wetness of your hair, you can achieve your ideal finish from roots to tips, which is another attractive feature.
KINUJO｜Professional usability brought to home use. Lightweight and fast drying are its charms
The lightest among the five at 290g, easy to hold and smart to store
KINUJO stands out for its astonishing lightness, weighing only about 290g—the lightest among the five brands introduced here. Originally a professional salon dryer, it has been adapted for general consumers, featuring a body shape that is easy to hold for drying and is especially well-suited for those who want a straight finish. The nozzle attaches and detaches smoothly with a magnet, and the handle rotates and folds, making it easy to store and carry.
Quick drying with far-infrared rays and temperature control
While KINUJO is equipped with negative ions, its particular strength is "far-infrared rays." Although it doesn't have the same moisturizing power as Panasonic's nanoe, it works on the core of the hair to help retain moisture and smooth out the texture of the finish.
Whereas other manufacturers achieve quick drying with airflow, KINUJO's main feature is its ability to dry quickly with temperature (about 80°C). The heating element warms up quickly, making it ideal for busy times when you want to dry your hair fast. The controls are simple, with a single temperature button, making it intuitive for anyone to use.
Panasonic｜A versatile model with high moisturizing power and overseas compatibility
Moisturizing and damage care with nanoe × double mineral
Panasonic's biggest feature is "nanoe," which is also the name of the series. It breaks down air drawn in from the back into fine particles, delivering moisture deep into the hair, allowing you to moisturize your hair while drying it. The dedicated "nanoe outlet" in the center of the main unit releases fine moisture, which is delivered to the hair along with the airflow, leaving your hair smooth and hydrated as you dry.
In addition, it is equipped with "double mineral ions" that help suppress UV damage and have a strong effect in preventing color fading in dyed hair. This long-selling model has been popular for 4–5 years, maintaining strong support due to its functionality and consistently high-quality results.
Another highlight is the abundance of selectable modes
The mode switching options are extensive, featuring a gentle-on-the-scalp "Scalp Mode" at approximately 60°C, a "CARE Mode" that focuses on the ends of your hair for a smooth finish, and Panasonic’s unique "SKIN Mode." With SKIN Mode, you can blow air over your face mask, delivering moisture deep into the stratum corneum of your skin—allowing you to use it much like a beauty device, which is a unique appeal of this model.
SHARP｜Even, wide-coverage drying with a Wide Air Outlet. A Stable Model Perfect for Home Use
Wide Air Outlet for Easy Drying—Ideal for Home Use
SHARP’s hair dryers are not foldable, but this gives them a high level of stability, making them ideal for everyday use at home. The wide air outlet is designed to cover a large area at once, allowing you to dry your hair evenly and efficiently. Attach the nozzle for a straight blow-dry with a brush, or remove it to quickly dry a wide area—making it a versatile design.
Plasmacluster Reduces Static and Frizz for a Sleek Finish
When it comes to SHARP, "Plasmacluster Ion" is a standout feature. It simultaneously releases both positive and negative ions—negative ions help retain moisture, while positive ions suppress static electricity and bring out shine. For those concerned about frizz or unruly hair, the ability to reduce static is a major benefit.
The temperature modes can be finely adjusted between Hot, Warm, Low-Temperature Scalp, and Cool, allowing you to tailor your drying to the season or your hair type.
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BicCamera Has a Full Range of Beauty Appliances!
BicCamera offers a wide selection of beauty appliances beyond just hair dryers, including men’s shavers, electric toothbrushes, and beauty devices. You can actually pick up and compare the products, making it easy to find the model that suits you best. Along with choosing a hair dryer, you can also check out other beauty items that catch your eye—all in one place, which is one of BicCamera’s main attractions.
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BicCamera Has All Kinds of Japanese Souvenirs—Snacks, Cosmetics, and Stationery Too
BicCamera is not just for electronics—it’s also a convenient shop for picking up Japanese souvenirs. You’ll find popular snacks, trending cosmetics, character stationery, and more, so you can get all the items you want to pick up during your trip in one go. With a wide selection of food and miscellaneous goods, it’s perfect for those who “don’t have much time but still want to choose the right souvenirs.” It’s a great spot to find all kinds of uniquely Japanese products at once.
Great Coupon Deals at BicCamera! Make the Most of Tax-Free Discounts
BicCamera has stores in easily accessible tourist areas such as Ikebukuro, Akihabara, and Yurakucho in Tokyo, Namba in Osaka, and Hakata in Fukuoka.
👉Find a Store (BicCamera Official Website)
Currently, FUN! JAPAN is offering exclusive discount coupons for members that can be used at BicCamera. In addition to a 10% tax-free discount, you can get up to 7% off on eligible products (5% off for cosmetics, 3% off for alcoholic beverages, with some exclusions).
Using the coupon is very simple. Just show the coupon image at the register and have the barcode scanned at checkout.
In-store, various payment methods are accepted, including credit cards, UnionPay, Alipay (Alipay+), and WeChat Pay. There may also be special payment campaigns for overseas travelers (details are updated monthly), so please check the posters in-store or ask the staff for more information.
👉Get an even bigger discount on top of the 10% tax-free offer! Special coupons available now
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