Beef tongue is a dish prepared by cutting the tongue of a cow and frying it. It is believed that a shopkeeper who ran a yakitori restaurant in Sendai opened a grill beef tongue specialty restaurant in 1948. Since 1991, the beef-tongue market has flourished due to the liberalization of import of beef. Now a lot of beef tongue shops can be found in Sendai and beef tongue has become the specialty gourmet food of Sendai.
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