※AI Translated.
Twinkle, the egg-shaped milk chocolate sold by Meiji, celebrated its 45th anniversary in November 2025. This long-selling snack, loved by the "Heisei girls" who spent their childhood during the Heisei era, has undergone a major renewal to coincide with its anniversary year. From February 3 (Tuesday), 2026, the theme has been set as "A jewelry box filled with things girls love," and the packaging and bonus sticker designs have been completely redesigned. The sparkling world view feels nostalgic to the generation that knew it back then, and fresh to children today.
Furthermore, a collaboration product with Sanrio's popular characters, LittleTwinStars, called "Twinkle × Little Twin Stars Star Sticker Book Set," is also on sale. This special edition includes limited-design hologram stickers, a sticker book, and a slider pouch.
In this article, the author shares their experience of actually picking up, opening, and tasting "Twinkle 5 pieces" and the collaboration set to introduce their charm in detail. Please pay attention to the excitement of the moment of opening and the unchanging gentle sweetness.
"Twinkle 5 Pieces" Gets a Concept Renewal for the First Time in 9 Years
To celebrate the 45th anniversary, "Twinkle 5 Pieces" has undergone a concept renewal for the first time in 9 years. They have been appearing in stores sequentially from Tuesday, February 3, 2026.
The new concept is "A jewelry box filled with all the things girls love." In addition to changing the design of the package backing, the shape of the bonus stickers has also been updated. Not only have we increased the variety with star and ribbon shapes to make sticker trading, which is currently popular, even more fun, but we have also prepared square sticker types that can be enjoyed by sticking them on the back of smartphones or PCs.
On the back of the stickers, you will find fashion coordination points for the character "Twinkle-chan" from "Twinkle."
New Backing Designs & Concepts (7 Types in Total)
New Sticker Designs & Coordination Concepts (20 Types in Total)
Don't Miss the Details! Other Renewal Points
The Wrapping Paper Colors Now Have Names!
The egg-shaped chocolate "Twinkle" is each wrapped in colorful aluminum foil. In fact, this time, the colors of the aluminum foil have been given names. (Midnight Purple with Sparkling Stars / Sunset Orange / Dreamy Blue / Shooting Star Yellow-Green / Milky Way Pink)
What Are the Names of the Characters Appearing on the Backing and Stickers?
The main character of "Twinkle" is the fairy "Twinkle-chan" who came from the Land of Stars. The other characters that appear also have names, and to celebrate the 45th anniversary, their names have been renewed to better reflect each one's individuality.
Reviewing the renewed "Twinkle 5 pieces"
This is the new design after the renewal. The theme of the backing card is "Sparkling Jewel Amusement Park." The chic navy color is mature and fresh. Sparkling motifs are scattered throughout, creating a world view just like a treasure chest.
And the highlight of Twinkle is the "bonus sticker." It's a thrilling specification where you can't tell which design is inside from the outside of the package.
Now, let's open it right away.
The excitement of this moment is exactly like the memory of being a child.
The sticker that came out this time was "Best Sunday Overalls."
Twinkle-chan posing in her favorite outfit is so cute. It's a finish that makes you want to collect them all.
Now, for the FUN! JAPAN readers who are learning about "Twinkle" for the first time.
Let's also introduce the charm of the snack itself.
The biggest feature of Twinkle is that there are smaller snacks inside the egg-shaped milk chocolate. There are 5 types of contents:
- Strawberry snack
- Marble chocolate
- Konpeito (Sugar candy)
- Strawberry and milk chocolate
- Heart ramune (Soda candy)
Another fun point is the "shaka-shaka" sound it makes when you hold it and shake it lightly.
It is a uniquely Japanese "gimmick snack" where you can feel the "playfulness" even before eating.
When I actually cracked one open, "Marble chocolate" came out from inside.
The outside is smooth milk chocolate, and the inside has a crunchy texture. Since the taste and texture change depending on the contents, you can enjoy it until the end without getting bored.
It's not just the cuteness of the appearance, but the experience of "opening, shaking, and cracking" itself that is fun. That might be the reason why it has been loved for so many years.
"Twinkle × Little Twin Stars Star Sticker Book Set" Now on Sale!
"Twinkle," celebrating its 45th anniversary year, has released its first-ever collaboration product with Sanrio's popular characters Little Twin Stars, both themed around "stars." The limited edition design, featuring Little Twin Stars and their friends celebrating Twinkle-chan, is a must-see. The set includes the renewed Twinkle and three limited edition sticker items. The sticker items in the set are: a sparkling, special hologram sticker, a sticker book where you can stick and remove stickers, and a slider pouch perfect for storing small flake stickers or accessories. The sticker book and slider pouch have holes so they can be stored in your own planner, making them very convenient! These are perfect items for the current trend of sticker collecting and trading.
Reviewing the "Twinkle × Little Twin Stars Star Sticker Book Set"!
Next, we will introduce the "Twinkle × Little Twin Stars Star Sticker Book Set."
First, let's check out the sticker book.
Twinkle-chan and LittleTwinStars dressed as angels. The two cute world views match surprisingly naturally.
Inside the pages, a pastel-colored sky world unfolds. Stars and clouds are drawn softly, and it's so cute that it feels a bit wasteful to stick stickers here.
Next, the sparkling hologram stickers.
With a specification where the way they shine changes depending on the angle, they have a high sense of rarity. In Japan, there is a "sticker exchange" culture where friends trade stickers, and if you have this, you'll likely be the star.
One more wonderful point.
The sticker book and slider pouch have ring holes, so they can be set into your own binder-style sticker book.
As it is a popular item, it is reportedly already running low on stock. For those interested, an early check is recommended.
Product Overview of the "Twinkle × Little Twin Stars Star Sticker Book Set"
- Contents: Twinkle (1 piece), Sticker Book (1 book), Hologram Sticker (1 sheet),
- Slider Pouch (1 piece)
- Release Date: Tuesday, February 17, 2026
- Available at: Supermarkets and drugstores nationwide
*Some stores may not carry this product
*Includes some online sales - Price: 2,398 yen (tax included)
The Chocolate Snack "Twinkle" Loved by Girls of the Heisei Era
In recent years, the "Heisei Girl" boom has been reignited, especially on social media. As nostalgic cultures like sticker albums and sticker trading are gaining attention, the chocolate snack "Twinkle," first released in 1980, is once again in the spotlight. The culture of including stickers as a bonus, the fun gimmick of making a sound when you shake it, and the excitement of not knowing what you'll get—each of these elements is packed with the thrill we felt back then. Why not take this opportunity to rediscover the reasons why it continues to be loved across generations?
Read more articles about the Heisei boom 👉here
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