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The egg-shaped milk chocolate "Twinkle" sold by Meiji celebrated its 45th anniversary in November 2025. To commemorate the 45th anniversary, from Tuesday, February 3, 2026, the product packaging and bonus sticker designs have been completely renewed. The theme is "A jewelry box filled with all the things girls love." You can enjoy colorful designs depicting a variety of heart-throbbing scenes.
In addition, the "Twinkle × Little Twin Stars Star Sticker Book Set," a collaboration with Sanrio's popular characters Little Twin Stars, has been on sale since Tuesday, February 17. This product is a set that includes the renewed Twinkle, a sparkling hologram sticker with a limited edition design featuring Twinkle-chan and Little Twin Stars, a sticker book, and a slider pouch.
"Twinkle 5 Pieces" Gets a Concept Renewal for the First Time in 9 Years
To celebrate the 45th anniversary, "Twinkle 5 Pieces" has undergone a concept renewal for the first time in 9 years. They have been appearing in stores sequentially from Tuesday, February 3, 2026.
The new concept is "A jewelry box filled with all the things girls love." In addition to changing the design of the package backing, the shape of the bonus stickers has also been updated. Not only have we increased the variety with star and ribbon shapes to make sticker trading, which is currently popular, even more fun, but we have also prepared square sticker types that can be enjoyed by sticking them on the back of smartphones or PCs.
On the back of the stickers, you will find fashion coordination points for the character "Twinkle-chan" from "Twinkle."
New Backing Designs & Concepts (7 Types in Total)
New Sticker Designs & Coordination Concepts (20 Types in Total)
Don't Miss the Details! Other Renewal Points
The Wrapping Paper Colors Now Have Names!
The egg-shaped chocolate "Twinkle" is each wrapped in colorful aluminum foil. In fact, this time, the colors of the aluminum foil have been given names. (Midnight Purple with Sparkling Stars / Sunset Orange / Dreamy Blue / Shooting Star Yellow-Green / Milky Way Pink)
What Are the Names of the Characters Appearing on the Backing and Stickers?
The main character of "Twinkle" is the fairy "Twinkle-chan" who came from the Land of Stars. The other characters that appear also have names, and to celebrate the 45th anniversary, their names have been renewed to better reflect each one's individuality.
"Twinkle × Little Twin Stars Star Sticker Book Set" Now on Sale!
"Twinkle," celebrating its 45th anniversary year, has released its first-ever collaboration product with Sanrio's popular characters Little Twin Stars, both themed around "stars." The limited edition design, featuring Little Twin Stars and their friends celebrating Twinkle-chan, is a must-see. The set includes the renewed Twinkle and three limited edition sticker items. The sticker items in the set are: a sparkling, special hologram sticker, a sticker book where you can stick and remove stickers, and a slider pouch perfect for storing small flake stickers or accessories. The sticker book and slider pouch have holes so they can be stored in your own planner, making them very convenient! These are perfect items for the current trend of sticker collecting and trading.
Product Overview of the "Twinkle × Little Twin Stars Star Sticker Book Set"
- Contents: Twinkle (1 piece), Sticker Book (1 book), Hologram Sticker (1 sheet),
- Slider Pouch (1 piece)
- Release Date: Tuesday, February 17, 2026
- Available at: Supermarkets and drugstores nationwide
*Some stores may not carry this product
*Includes some online sales - Price: 2,398 yen (tax included)
The Chocolate Snack "Twinkle" Loved by Girls of the Heisei Era
In recent years, the "Heisei Girl" boom has been reignited, especially on social media. As nostalgic cultures like sticker albums and sticker trading are gaining attention, the chocolate snack "Twinkle," first released in 1980, is once again in the spotlight. The culture of including stickers as a bonus, the fun gimmick of making a sound when you shake it, and the excitement of not knowing what you'll get—each of these elements is packed with the thrill we felt back then. Why not take this opportunity to rediscover the reasons why it continues to be loved across generations?
Read more articles about the Heisei boom 👉here
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