[2026 Latest] Summary of New Cosmetics to Buy in Japan in March, April, and May! Release Dates & List of Featured Items

*AI Translated

New cosmetics for spring 2026 are being released one after another! From the affordable classic CEZANNE to department store brands like SHISEIDO and POLA, we will introduce all the must-see new items launching in March, April, and May. We will thoroughly explain, by brand, the essential cosmetics for trendy spring makeup and the must-buy items you absolutely need this spring. Release dates and prices are also summarized, so be sure to check your favorites and don’t miss out!

*All prices include tax.

Spring 2026 New Cosmetics Release Schedule | March, April, May

Here is a list of the release dates and prices for new cosmetics launching in March, April, and May. Add the items you’re interested in to your calendar so you don’t miss their release dates!

CEZANNE

[March] Under Eye Liner

A pink-brown under-eye liner with a subtle muted tone.

With a mucous membrane-inspired color that blends naturally with the eye area, simply drawing it along the lower lash line, the outer corner triangle zone, or the tear bag line will naturally enhance the impression of your eyes.

This item is especially recommended for those who want to make their eyes look bigger or add definition to eyes that appear dull or lack impact.

It is easy to use. By drawing a line along the red dotted area in the image, you can make your eyes look more defined.

• Product Name: CEZANNE Under Eye Liner
• Color: 01 Shadow Pink
• Price: 660 yen
• Release Date: Early March 2026
• Official Website: https://www.cezanne.co.jp/

[March] Lighting Up Eyeshadow

This eyeshadow palette allows you to create a delicate gradient just by layering three colors.

A new shade, "Shell Greige," is being added to the CEZANNE Lighting Up Eyeshadow lineup.

The pink greige color, inspired by the shine of seashells, is perfect for those who want a translucent and calm makeup look.

There are also existing shades such as 01 "Royal Beige," which is great for daily use, and 02 "Petal Pink," which gives a cute impression, so be sure to check those out as well.

• Product Name: CEZANNE Lighting Up Eyeshadow
• Color: 03 Shell Greige
• Price: 693 yen
• Release Date: Early March 2026
• Official Website: https://www.cezanne.co.jp/

[March] Ultra Fine Eyeliner EX Plus

CEZANNE's long-selling "Ultra Fine Eyeliner EX" is being renewed with improved color payoff.

It features a waterproof formula that is resistant to water, sweat, tears, and sebum, making it easy to keep your lines in place for a long time.

"00 Brown Black" is a mix of black and brown, naturally enhancing the definition of your eyes.

• Product Name: CEZANNE Ultra Fine Eyeliner EX Plus
• Color: 00 Brown Black
• Price: 693 yen
• Release Date: Early March 2026
• Official Website: https://www.cezanne.co.jp/

[March] Glow Coat Mascara

A clear mascara with a glossy finish.

It can be used as a clear mascara or as a top coat over mascara, making it a great choice for those who want to create defined, separated lashes.

Formulated with seven moisturizing ingredients*, it protects and hydrates your lashes at the same time.

*Camellia Seed Oil, Jojoba Seed Oil, Argania Spinosa Kernel Oil, Hydrolyzed Silk, Diethyl Sebacate, γ-Docosalactone, Panthenol

Be sure to check out the existing shade "01 Sheer Black" as well.

• Product Name: CEZANNE Glow Coat Mascara
• Color: 00 Clear Glow
• Price: 660 yen
• Release Date: Early March 2026
• Official Website: https://www.cezanne.co.jp/

[March] Ultra-Fine Eyebrow Mascara

A new shade, "C6 Natural Brown," is joining the "Ultra-Fine Eyebrow Mascara" lineup, which features an ultra-fine brush for creating soft, natural-looking brows.

This is a slightly ashy brown shade that naturally softens the look of your brows.

Each brow hair is coated with a soft film, so the color applies evenly without patchiness. The formula contains moisture-absorbing powder for a soft, fluffy finish.

• Product Name: Ultra-Fine Eyebrow Mascara
• Color: C6 Natural Brown
• Price: 528 yen
• Release Date: Early March 2026
• Official Website: https://www.cezanne.co.jp/

[March] Eyebrow & Shade Powder

A new shade, "03 Soft Greige," is being added to the three-color Eyebrow Powder, which makes it easy to create dimensional brows. This new color is a calm, greige tone.

The included brush is designed with the right amount and quality of bristles to make it easy to use for nose shading as well.

• Product Name: Eyebrow & Shade Powder
• Color: 03 Soft Greige
• Price: 693 yen
• Release Date: Early March 2026
• Official Website: https://www.cezanne.co.jp/

[March] Sebum Control Primer 50

From CEZANNE’s popular makeup base “Oil Control Primer,” a new high-SPF version called “Oil Control Primer 50” is now available.

This product features SPF50/PA++++ protection to shield bare skin from strong UV rays while preventing oiliness and dryness. It contains moisturizing ingredients for a serum-like feel.

It can also be used as a daytime emulsion on days when you do not wear makeup.

The “Natural Beige” shade enhances your natural complexion for a beautiful, natural finish.

• Product Name: Oil Control Primer 50
• Color: Natural Beige
• Price: 858 yen
• Release Date: Early March 2026
• Official Website: https://www.cezanne.co.jp/

[March] Poreless Concealer

The “Poreless Concealer,” which corrects unevenness in pores, now comes in a new shade called “Cover Beige.” It blends seamlessly into the skin without looking heavy, naturally correcting uneven skin tone around the nose and cheeks.

To use, apply to areas with visible dark spots after skincare, blend well, and then layer your primer or foundation on top.

• Product Name: Poreless Concealer
• Color: Cover Beige
• Price: 715 yen
• Release Date: Early March 2026
• Official Website: https://www.cezanne.co.jp/

[March] Poreless Fix Powder

A face powder that leaves your skin feeling silky smooth and translucent.

Even when layered, it does not look cakey, making it perfect for finishing your makeup or for preventing stickiness after your nighttime skincare routine. It is also convenient because you can use it any time, 24 hours a day. Applying it to your forehead can help prevent your bangs from getting oily.

Available in two shades: “CL Clear,” which is colorless, and “SL Sheer Lavender,” which helps brighten dullness.

• Product Name: Poreless Fix Powder
• Color: CL Clear
    SL Sheer Lavender
• Price: 858 yen
• Release Date: Early March 2026
• Official Website: https://www.cezanne.co.jp/

[March] Natural Clear Mask

A face mask containing a total of five beauty moisturizing ingredients, including Houttuynia Cordata Extract, Centella Asiatica Extract, and Azelaic Acid. Ideal for skin that is sensitive to seasonal changes or dryness.

This 2-way mask allows you to use both sides for hydration and exfoliation. After applying the flat side as a moisture mask for three minutes, flip it over and use the mesh side to wipe away old keratin and impurities for gentle exfoliation. The pack contains 7 sheets and is attractively priced at 660 yen.

• Product Name: Natural Clear Mask
• Contents: 7 sheets (130mL essence)
• Price: 660 yen
• Release Date: Early March 2026
• Official Website: https://www.cezanne.co.jp/

POLA

[April] B.A Lip Zone Cream

From POLA’s top-tier brand “B.A,” a stick-type lip serum containing skincare beauty ingredients is now available. It moisturizes and smooths the lips. It contains POLA’s original complex beauty ingredient*1 “BA Core Extract*2,” “LS Rosma*3,” and POLA’s original beauty ingredient “YAC Extract*4.”

Designed for easy, even application even on dry lips, it also helps to cover vertical lines.

*1: Moisturizing ingredient
*2: A complex of Cystoseira Tamariscifolia Extract and Ruscus Aculeatus Root Extract
*3: A complex of Sage Leaf Extract and Lagerstroemia Speciosa Leaf Extract
*4: Artemisia Princeps Leaf Extract

• Product Name: B.A Lip Zone Cream
• Price: 6,930 yen
• Release Date: April 1, 2026
• Official Website: https://www.pola.co.jp/

[April] B.A Color Lip Zone Cream

This is the colored version of the “B.A Lip Zone Cream,” available in four shades. You can choose your favorite color. Perfect for those who want to keep their lips moisturized while wearing makeup.

Product Name: B.A Color Lip Zone Cream

• Colors: 01 Flare Red
               02 Nectar Pink
               03 Amber Terracotta
               04 Horizon Brown
• Price: 5,830 yen
• Release Date: April 1, 2026
• Official Website: https://www.pola.co.jp/

SHISEIDO

[March] SHISEIDO Color + Glow Enhancer

A multi-use color product inspired by skincare, suitable for use as blush, highlighter, or eyeshadow. It does not leave a powdery finish and creates a radiant glow from within.

Thanks to SHISEIDO’s unique technology that coats the powder surface with skincare ingredients, it offers a moist texture and smooth color payoff. It blends seamlessly into the skin, adding a natural flush and dimension.

The collection features a total of nine colors inspired by natural gemstones. Having just one of these is convenient, as it can be used in a variety of ways such as blush, highlighter, eyeshadow, and contour.

• Product Name: SHISEIDO Color + Glow Enhancer
• Colors: 01 Medusa Opal
                 02 Beige Crystal
                 03 Gold Amber
                 04 Coral Moonstone
• Price: 6,270 yen (main unit) / 5,500 yen (refill)
• Release Date: March 1, 2026
• Official Website: https://brand.shiseido.co.jp/

[March] Ultimune™ Powerizing Oil

This is a beauty oil for the entire body that can be used on the face, body, hair, and scalp.

It has a light, non-greasy texture that gives a refined glow without feeling sticky, even though it is an oil. You can use it on damp skin right after a bath, making moisturizing care easy with just this one product. It features a relaxing green floral fragrance.

This is a limited-edition item, so if you are interested, be sure to check it out early.

• Product Name: Ultimune Powerizing Oil
• Volume: 75mL
• Price: 11,000 yen
• Release Date: March 1, 2026
• Official Website: https://brand.shiseido.co.jp/

[March] Perfect Sun Protector Spray

A transparent spray-type sunscreen that can be used on both skin and hair.

It is recommended for those who tend to forget to protect their hair or the back of their neck, even if they apply sunscreen to their face. Since it is a spray, it is easy to use even on hard-to-reach areas like your back. In addition, it contains moisturizing oils to help prevent dryness, and it has less of the typical sticky feeling of sunscreen.

• Product Name: Perfect Sun Protector Spray 
• Volume: 150mL
• Price: 4,620 yen
• Release Date: March 1, 2026
• Official Website: https://brand.shiseido.co.jp/

[May] TechnoSatin Gel Lipstick

From SHISEIDO’s color makeup line comes a limited-edition lipstick collection themed around “pink.” The TechnoSatin Gel Lipstick is based on the concept of “THE PERFECT PINK,” offering five shades of pink that not only express cuteness but also a sophisticated, mature, and genderless appeal. Each color blends well with the skin, making it easy to incorporate into your makeup routine even if you do not usually wear pink.

With a lightweight, gel-like texture that glides on smoothly, this lipstick fits perfectly to your lips while providing a long-lasting, hydrated shine and beautiful color payoff.

Not only does a single swipe naturally brighten your complexion, but it is also recommended to layer it over other colors to enjoy a change in nuance.

• Product Name: Techno Satin Gel Lipstick (Limited Edition)
• Colors: LE01 Perfect Pink
                LE02 Sparkling Pink
                LE03 Peach Pink
                LE04 Mauve Pink
                LE05 Galaxy Pink
• Price: 4,400 yen
• Release Date: May 1, 2026
• Official Website: https://brand.shiseido.co.jp/

ELIXIR

[March] Day Care Revolution Tone Up BE + ca

A new shade, "Pure Beige," is now available for the tone-up UV emulsion. In the morning, after applying lotion, just this one product covers dark spots and uneven skin tone, giving your skin a bright and firm appearance.

This emulsion is a high-performance UV emulsion that combines the "moisturizing effect" that hydrates and firms the skin, the "UV protection effect" with SPF50+ and PA++++ to shield your skin from UV rays, and the "makeup base effect" that prevents makeup from wearing off with long-lasting performance. Even on busy mornings, you can easily complete both skincare and base makeup with just this one product, making it very convenient.

• Product Name: Day Care Revolution Tone Up BE + ca
• Color: Pure Beige
• Price: 3,410 yen
• Release Date: March 21, 2026
• Official Website: https://www.shiseido.co.jp/elixir/

JILL STUART

[March] Petit Patisserie Mix Blush Compact

A blush palette featuring four complexion-enhancing shades.

Comes with a dedicated brush made from 100% synthetic fibers with a delicate texture and excellent powder pickup.

Alcohol (ethyl alcohol) free, making it suitable for sensitive or dry skin. The packaging is also very cute, so just having it lifts your mood.

As this is a limited edition item, be sure to check it out early if you are interested.

• Product Name: Petit Patisserie Mix Blush Compact (Limited Edition)
• Price: 6,600 yen
• Release Date: March 13, 2026
• Official Website: https://www.jillstuart-floranotisjillstuart.com/

[April] Petit Patisserie Lip Blossom Balm

A lip balm that provides moisture and shine to lips prone to dryness, with a meltingly smooth touch.

Formulated with Bloom Moisturizing Oil that melts at body temperature and highly adhesive Paste Oil, it features a rich, melting application that leaves lips feeling soft and hydrated.

There are two shades: “104 strawberry glaze,” a milky pink inspired by sugar-glazed strawberry cookies, and “105 chocolate glaze,” a milky chocolate brown inspired by sugar-glazed chocolate cookies.

• Product name: Petit Patisserie Lip Blossom Balm (Limited Edition)
• Shades: 104 strawberry glaze
                105 chocolate glaze
• Price: 3,520 yen
• Release date: April 17, 2026
• Official website: https://www.jillstuart-floranotisjillstuart.com/

KiSS

[March] 4D Lip

From KiSS, the cosmetics brand by ISEHAN known for “Heroine Make,” comes the new “4D Lip,” featuring a plump, glass-like shine.

With a gloss-retaining formula and tint ingredients, it keeps the freshly applied shine and beautiful color for hours.

Containing 90% serum ingredients, it envelops your lips in moisture while you wear it.

Available in six shades. Choose your favorite color to match your personal coloring or desired makeup look.

• Product name: 4D Lip
• Shades: 01 Antique Rose
               02 Sensual Nude
               03 Muse Pink
               04 Mellow Coral
               05 Plum Filling
  06 Lady Fig
• Price: 1,540 yen
• Release date: Advance release at select retailers on February 27, 2026
• Nationwide release: March 23, 2026
• Official website: https://www.kiss-cosmetics.com