"Puppet Sunsun" is a popular character created in Japan. You may have seen it on social media and wondered, "What is this?" Its unique worldview has become a hit, especially among the younger generation, and not only merchandise but also capsule toys are selling out everywhere. In this article, we will introduce the charm of Puppet Sunsun and provide information about a limited-time pop-up store.
*All prices include tax.
Not "Sesame Street"! Japan's Homegrown Laid-back Healing Character
Because of its appearance and the fact that it is a puppet, Puppet Sunsun is sometimes mistaken for a character from "Sesame Street," but it is actually a character born in Japan. It was first posted on social media by an individual creator in 2019, and has since grown into a character loved by both adults and children.
The Main Characters Are "Sunsun," "Nonnon," and "Zonzon"
To get to know Puppet Sunsun, it's best to remember the three main characters: "Sunsun," "Nonnon," and "Zonzon."
Sunsun: His Dream is to Be "Bread"! An Eternal 6-Year-Old Boy
Sunsun is a 6-year-old puppet boy. He is characterized by his blue, fluffy body, and his charm point is his "mouth," because he can eat lots of delicious food. His room is in the attic of his family home, and his favorite activity is dancing. He loves bread so much that his dream for the future is to be "bread." Even when he goes to a barbecue, he eats bread, and he even goes out to buy "pan sand," which is bread sandwiched with bread.
Nonnon: Sunsun's Best Friend. His Gentle Way of Speaking is Also Popular
Nonnon is Sunsun's best friend. His trademark is his snowman-like white body and red nose. He refers to himself as "Ora," and speaks with a Tohoku dialect-like accent. His gentle way of speaking is also one of the reasons for his popularity.
Zonzon: The Dandy Grandpa of Sunsun
Zonzon is Sunsun's grandpa puppet, 72 years old. He has a fluffy gray body, and his trademarks are his dandy hat and glasses.
The Setting is the Puppet Country "Tohok"
Sunsun, Nonnon, and Zonzon live in the puppet country of "Twohock." This is not a real place, but rather an imaginary country that expresses the world of Puppet Sunsun. Sunsun and friends live in a picture book-like world, with places such as "Choro Lake" where water gently flows, amusement parks, forests, mountains, and grasslands.
Where can you watch Puppet Sunsun? Videos, comics, and music activities
Puppet Sunsun shares videos and comics depicting the daily lives of Sunsun and friends on YouTube, X, and Instagram. Especially on Instagram, they have nearly one million followers, showing their high level of popularity. Since July 2025, short movies have been broadcast within Fuji TV’s morning information program "Mezamashi TV," and at the end of the year, they also appeared on the network’s music program, attracting a lot of attention.
Videos: Mezamashi TV and YouTube
Sunsun’s short movies are broadcast once a week on Mezamashi TV, and are also available on the official YouTube channel "PUPPET SUNSUN / パペットスンスン." There are story videos around 10 minutes long, as well as 1-minute content featuring cute conversations between Sunsun and Nonnon.
Comics: Magazine "POPEYE" & "POPEYE Web"
Puppet Sunsun is not only available in video form, but is also serialized as a comic in the men’s fashion magazine "POPEYE" published by Magazine House. The series is also available on "POPEYE Web," where you can read it for free. You’ll be able to discover a new side of the characters that’s different from the videos.
👉Official website here (Japanese only)
Music Activities: Debut as a singer with "Toteto"
Surprisingly, Puppet Sunsun also made its debut as an artist on June 25, 2025. They released the song "Toteto" from the label "Echoes," which also represents YOASOBI. The day after its release, it reached as high as 5th place on the iTunes download ranking, and took 1st place on the LINE MUSIC BGM & Melody ranking (as of June 25). The official music video has now been played over 7.59 million times, making it a huge hit song.
When asked about their feelings on their debut, Sunsun replied, "I’m so happy! Thank you so much!"
Collaborations with Sushiro, GU, Lawson, Ichiban Kuji, and more are always a hot topic!
We can’t forget about the many collaborations with major Japanese companies. In 2024, Puppet Sunsun collaborated with the conveyor belt sushi chain "Sushiro," releasing limited edition sushi, sweets, and takeout products with exclusive goods.
In 2025, as its popularity soared, Puppet Sunsun released exclusive collaboration products with the major convenience store "Lawson." That same year, they also collaborated with the fashion brand "GU," and the fashion items sold out immediately, becoming a hot topic.
The popularity of Puppet Sunsun remains strong in 2026, and in January 2026, it even appeared in the "Ichiban Kuji" character lottery, where every ticket is a winner. A wide variety of items were released, including plush toys that move their hands when you press their bellies and blankets—items that even non-fans would want to get their hands on.
What kinds of Puppet Sunsun goods are available? Plush toys, stickers, masks, and more
Of course, there are plenty of collaboration products, but in Japan, a wide range of Puppet Sunsun goods are sold. Every item is popular, so if you find something you like, don’t hesitate to grab it!
Here are some Puppet Sunsun goods
Plush Toys
The fluffy plush toy, measuring 320mm in length, is one of the most popular items.
Stickers
Sticker sets have become a major trend in Japan.
Accessories
Attach them to your bag or pouch and you can always be with your favorite character!
Everyday Items
The cute candy-shaped design is also a highlight.
Hygiene Goods
The highlight is the engraving of SUNSUN on the mask itself.
Where can you buy Puppet SUNSUN goods? Recommended shops & hidden gems
Where can you buy the much-talked-about Puppet SUNSUN goods in Japan? Here are some recommended shops.
General Discount Store: Don Quijote
A classic spot for Japanese souvenirs, the general discount store Don Quijote sells a wide variety of character goods, including SUNSUN items. In the past, they have also sold collaboration goods.
👉Want to know more about Don Quijote with discount coupons? Check out this article!
Character Goods Shops: KIDDY LAND and Village Vanguard
You can also purchase them at character goods stores like KIDDY LAND and Village Vanguard. Village Vanguard also has an online store, but please note that they do not offer international shipping.
[Hidden Gems] Electronics Retailers and Drugstores
In fact, you can sometimes find these goods at electronics retailers like Bic Camera and Yamada Denki. Kitchen items such as zipper bags and paper plates, as well as hygiene products like masks, are also available at drugstores, so be sure to check them out.
Additionally, the following stores offer exclusive discount coupons for FUN! JAPAN readers, so you can get these goods at a great price!
👜Check out coupons for even more savings at Bic Camera
💊Check out coupons for even more savings at Matsumoto Kiyoshi
💊Check out coupons for even more savings at Drug Cosmos
[Latest 2026] Pop-up Stores
Starting in December 2025, the limited-time Puppet SUNSUN pop-up "SUNSUN Candy Store" has opened. Beginning in Tokyo, it is being held in six cities nationwide: Osaka, Nagoya, Hakata, Sapporo, and Sendai. Inside the store, decorated with a "Candy" theme, about 80 items are available, including limited and pre-sale products. Depending on your purchase amount, you can also receive novelty gifts.
[Nagoya]
- Period: February 14, 2026 (Sat) – March 8, 2026 (Sun)
- Venue: Nagoya PARCO East Building B1F PARCO BOX
[Hakata]
- Period: March 19, 2026 (Thu) – April 5, 2026 (Sun)
- Venue: Fukuoka PARCO Main Building 5F PARCO FACTORY
[Sapporo]
- Period: April 10, 2026 (Fri) – April 26, 2026 (Sun)
- Venue: Sapporo Stellar Place East 1F POP UP STORE
[Sendai]
- Period: April 29, 2026 (Wed) – May 10, 2026 (Sun)
- Venue: S-PAL Sendai Main Building 1F S-PAL Square
[No International Shipping] Online Shops
With the official online shop "PUPPET SUNSUN ONLINE STORE," you can also enjoy online shopping. However, please note that while orders can be placed from overseas, shipping is limited to addresses within Japan.
👉Click here for the official online shop (Japanese only)
Spin it as soon as you find it! Puppet Sunsun capsule toys
Capsule toys are popular because of their affordable price, and whenever new ones are released, fans rush to get them—so they often sell out quickly. There’s a wide variety of items, including fluffy pouches and acrylic stands. If you spot one, don’t hesitate to give it a try!
In cities like Tokyo, Osaka, and Fukuoka, there are large specialty stores dedicated to capsule toys, so if you stop by, you might just find Puppet Sunsun capsule toys. Be sure to check out the articles below for more information.
👉Looking for large capsule toy stores in Tokyo? Check out this article!
👉Looking for large capsule toy stores in Osaka? Check out this article!
👉Looking for large capsule toy stores in Fukuoka? Check out this article!
Both adults and kids are hooked on Puppet Sunsun!
Among the many characters originating from Japan, Puppet Sunsun stands out for its laid-back charm. Its adorable appearance and comical movements are sure to captivate both adults and children at first sight. Start by enjoying Sunsun’s videos on the official website and find your favorite merchandise!
©PUPPET SUNSUN/PS committee
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