The first flagship store in Japan for the character Mr. Men Little Miss, which was born from a British picture book, has opened in Harajuku, Tokyo on Friday, February 13, 2026, as the "MR. MEN LITTLE MISS MARKET Harajuku Store." At the flagship store, you can enjoy a playful world themed around "Individuality is Exciting!" together with the characters who express various human personalities and traits. In addition to a lineup of goods focused on fashion and lifestyle, there will also be a limited number of commemorative novelties distributed to celebrate the opening!
"Mr. Men Little Miss" are characters from a picture book series created in 1971 by British author and illustrator Roger Hargreaves. The picture book series has been published in over 400 volumes in 17 languages worldwide, with a total of more than 250 million copies sold globally. The series expresses a wide range of human personalities, traits, and individuality, and has conveyed universal stories and values that resonate across the world.
Since Sanrio acquired the rights to the characters in 2011, their spirit has remained unchanged and their global reach continues to expand.
In addition to established markets such as the United Kingdom and France, the brand is supported by a wide range of generations from children to adults in the United States, Australia, and throughout Asia, and is recognized globally as a lifestyle brand. The number of colorful and unique, friendly characters has grown to over 90. In Japan, Sanrio began developing the licensing business in 2013.
Currently, a new animated series is being distributed globally on YouTube, and a second animated series is in production for television. Furthermore, in December 2025, the start of movie production was also announced, further expanding the scope of the brand. While the characters originated from picture books and the publishing business remains their foundation, they have expanded into dynamic entertainment fields such as animation and film. As part of these efforts, the flagship store in Harajuku has opened as a real-life venue where you can "see, touch, and experience" the world of the series firsthand.
Popular Goods Featuring Cute and Colorful Designs!
The store offers a variety of items perfect for everyday use and as accents to your outfits, including plush toys, silicone mini pouches, rubber keychains, pouches, and tote bags. You can enjoy goods featuring expressive characters, with a focus on fashion and lifestyle and a playful touch.
Grand Opening Special! Limited-Edition Novelties Available Only at the Store
To celebrate the grand opening, customers who make a purchase in-store will receive an original paper bag as a gift.
Additionally, customers who spend 2,200 yen (tax included) or more will receive one coin that can be used in the capsule toy machine inside the store. You will receive one randomly selected badge (13 types in total). For more details, please check the official website (URL).
*Each customer is limited to one gift. Distribution will end once all items have been given out.
New Product Release: “MR. MEN LITTLE MISS Bus Design Series” Launching Wednesday, March 4
With the concept “Individuality is Exciting!”, the new “MR. MEN LITTLE MISS Bus Design Series” will be released on Wednesday, March 4, 2026, featuring fashion items that combine playful design and style.
The lineup includes 23 items in total, such as T-shirts, drawstring backpacks, mini shoulder bags, pouches, and mini coin cases that are easy to use in daily life or at events, as well as mini tote bags, socks, and 3D keychains designed to match each character’s unique personality.
Where can you buy the merchandise? Product Sales Information
Retail Stores
- MR. MEN LITTLE MISS MARKET Harajuku Store
- MR. MEN LITTLE MISS MARKET Shibuya Sakura Stage
- Sanrio NISHIGINZA Store
- Sogo
- Omiya Store 5F Sanrio
Sanrio Online Shop
- Main Store: https://shop.sanrio.co.jp/
- Rakuten Ichiba Store: https://www.rakuten.co.jp/sanrio/
- Yahoo! Shopping Store: https://store.shopping.yahoo.co.jp/sanrio/
About the New Products Releasing in March
- Series Name: MR. MEN LITTLE MISS Bus Design Series
- Release Date: Wednesday, March 4, 2026
*The new products will be available through the same sales channels as above.
*The Sanrio Online Shop is scheduled to start sales at 10:00 AM on the same day.
*Further details will be announced on theofficial website at a later date.
*Please note that purchase limits and sales methods may change without notice depending on circumstances. For details, please check the URL.
*We do not accept inquiries about stock, reservations, or shipping by phone.
*As quantities are limited, products may sell out or change even during the sales period.
*Resale, transfer, or duplication of products is prohibited.
*Specifications, designs, and colors may change without notice.
“MR. MEN LITTLE MISS MARKET Harajuku Store” Shop Information
- Opening Date: Friday, February 13, 2026
- Address: 1-16-8 Jingumae, Shibuya-ku, Tokyo
- Business Hours: 11:00 AM – 6:00 PM (Closed: December 31 and January 1)
- Phone Number: 03-3470-1180
- Details: https://www.sanrio.co.jp/news/shop/mr-harajuku-open-20260206/
“MR. MEN LITTLE MISS Fair” to be held in Futako-Tamagawa from Friday, February 13
The “MR. MEN LITTLE MISS Fair” will be held at the picture book section on the 2nd floor of Futako Tamagawa TSUTAYA ELECTRICS.A fun and exciting picture book series and original merchandise will be available for purchase.
For more details, please check the URL below.
- Event period: February 13, 2026 (Fri) – March 15, 2026 (Sun)
- URL: https://store.tsite.jp/futakotamagawa/event/shop/52534-1046220129.html
The official “MR. MEN LITTLE MISS” character website has been renewed!
You can take a peek into the world of “MR. MEN LITTLE MISS,” where a cast of unique and charming friends live together.
- Character website: https://www.sanrio.co.jp/special/ilovemrmen/
- YouTube: https://www.youtube.com/@sanriojapan/playlists
- Instagram: https://www.instagram.com/mrmen_jp/
- X: https://x.com/mrmen_jp
“MR. MEN LITTLE MISS” Profile
“MR. MEN LITTLE MISS” is a beloved character series that originated from British picture books and celebrates its 55th anniversary in 2026. There are over 90 different characters, each uniquely expressing various human personalities, emotions, and traits.
With the brand concept “Individuality is Exciting!”, the series cherishes each person’s unique qualities and delivers a sense of excitement by encouraging everyone to enjoy and embrace these differences in a positive way.
© 2026 THOIP
Source: PR TIMES
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