※AI Translated
The Emmy Award-winning Netflix series "Squid Game," which took the world by storm and became a social phenomenon, will come to life with "Shibuya Real Squid Game," opening on Friday, January 16, 2026. The event will be held on the entire third floor of Tokyu Plaza Shibuya inside Shibuya Fukuras, following a renewal. Up to 20 participants can experience six games featured in the "Squid Game" series, along with photo zones, a collaboration café, and merchandise sales.
This event first launched in New York, USA, in October 2024, followed by Madrid, Spain, and Seongsu-dong, South Korea, gaining worldwide popularity. In Japan, Tokyu Fudosan has acquired the event operation rights from Netflix and will host the event as a joint project with KX Korea Inc. and Dentsu Music & Entertainment Inc.
"Squid Game" is a survival thriller exclusively streaming on Netflix and is the biggest mega-hit in Netflix history, dominating the "Most Popular List" (Non-English Series). Season 3, released in June 2025, became the first in Netflix history to reach No.1 in the TOP 10 in 93 countries and regions during its first week, recording 60 million views.
Overview of "Shibuya Real Squid Game"
At "Shibuya Real Squid Game," you can immerse yourself in the world of the Netflix series "Squid Game." Participants scan their faces to register as players and compete in six games—including "Red Light, Green Light," "Tug of War," and "Marbles"—over approximately 90 minutes, with one winner chosen at the end. Even those who haven't seen the series can enjoy the event.
There will also be a variety of food and drinks, a photo zone where you can take commemorative photos with special frames, and "Young-hee's Playground," where you can purchase official "Squid Game" merchandise. Special entertainment can be enjoyed before and after the games.
■ Event Details
Name: Shibuya Real Squid Game
Contents: Interactive event, merchandise sales, food and beverages
Venue: 3rd Floor, Tokyu Plaza Shibuya, inside Shibuya Fukuras
Dates: Friday, January 16, 2026 to Monday (holiday), July 20, 2026 (planned)
Hours: 11:00~21:00 (planned)
Tickets: Reservations scheduled to begin in mid-November
Main Organizer: Tokyu Fudosan
Co-organizers: KX Korea Inc., Dentsu Music & Entertainment Inc.
About the Netflix Series "Squid Game"
"Squid Game" is a survival thriller that became Netflix's No.1 global mega-hit. People on the brink of giving up on life due to overwhelming debt and serious troubles are drawn into deadly games modeled after children's playground games, competing for a life-changing cash prize.
When the "final" Season 3 was released on June 27, 2025, it ranked No.1 in the Netflix Weekly Global TOP 10 (Non-English), topping the weekly TOP 10 in Japan and around the world. It recorded 60.1 million views in the first three days, setting the highest three-day record in Netflix history and becoming a worldwide sensation.
Netflix Series "Squid Game" Seasons 1–3 Now Streaming Exclusively
Official page: https://www.netflix.com/jp/title/81040344
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