*AI Translated
The popular interactive exhibition event that created a huge buzz in Korea is coming to Japan for the first time!
Sony Creative Products Inc. (Head Office: Minato-ku, Tokyo; President & CEO: Kimimichi Hirayama) has announced the first-ever Japan exhibition of the interactive event “Sanrio characters Exhibition Hotel Floria Tokyo,” planned and co-hosted by d’strict (Gangnam-gu, Seoul), a creative production company known for delivering innovative visual experiences worldwide. The event will be held at Tokyu Kabukicho Tower, 1-20-1, Kabukicho, Shinjuku-ku, Tokyo, from July 15, 2026 (Wednesday) to May 31, 2027 (Monday). Advance tickets will go on sale starting Friday, June 5, 2026.
https://eplus.jp/hotelfloria_tokyo
A New Sanrio Characters World Arriving from Korea—An Experience You Can Only Have Here and Now
This exhibition offers a new “hotel room tour” experience themed around a “dream hotel” imagined by Sanrio’s beloved characters. Just like a real hotel, you check in and receive a room key, then step into a photogenic, immersive space filled with d’strict’s chic designs and the adorable world of Sanrio characters. With a unique storyline and interactive features that allow visitors to create special moments together with the characters, every moment becomes a cherished memory in this heart-throbbing experience.
Visual Design and Story Spaces That Engage All Five Senses
The hotel room tour begins with the exterior, followed by a striking pink entrance lobby where Sanrio characters greet you, a sparkling garden, a light-filled ballroom, and guest rooms decorated with the characters’ favorite items—making up a total of 11 themed areas. The guest rooms, where you can enjoy a dreamlike stay, include the My Melody Room, which feels like stepping into a pink fairytale world; the romantic Hello Kitty Room, inspired by roses and piano melodies; and the neon-retro, fantastical Kuromi Room, where flowers and butterflies dance—each space highlighting the unique personality of the characters. Popular content from Korea, such as the pink beach made with real sand and a dreamy landscape stretching to the horizon, will also make its debut in Japan.
Featured characters: Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin,
Little Twin Stars, Pochacco, Hangyodon, Kerokerokeroppi
Popular Products from Korea Have Arrived
To commemorate the opening of the "Sanrio characters Exhibition Hotel Floria Tokyo," original merchandise will also be available. There will be event-exclusive goods that let you enjoy the world of Hotel Floria. The special lineup includes acrylic charms inspired by room keys, hotel sticker sets, and travel-themed miscellaneous items—unique products you can only get here.
Overview of "Sanrio characters Exhibition Hotel Floria Tokyo"
- Exhibition Name: Sanrio characters Exhibition Hotel Floria Tokyo (Hotel Floria Tokyo)
- Dates: July 15, 2026 (Wed) – May 31, 2027 (Mon) *Open every day during the period
- Venue: 4F, Tokyu Kabukicho Tower (1-20-1, Kabukicho, Shinjuku-ku, Tokyo)
- Opening Hours: 10:00–20:00 (Last admission 19:30)
- Admission Fee (tax included):
[Weekdays] General/University Students: 2,400 yen / Junior High & High School Students: 1,600 yen / Children (Ages 4–12, Elementary School Students): 1,000 yen
[Sat, Sun, Holidays] General/University Students: 2,600 yen / Junior High & High School Students: 1,800 yen / Children (Ages 4–12, Elementary School Students): 1,200 yen
*Free for children under 3 (must be accompanied by a guardian). *Preschool children must be accompanied by a guardian who is junior high school age or older. - Ticket Sales: https://eplus.jp/hotelfloria_tokyo
- Official Website: https://floria-tokyo.jp/
- Official X: @HotelFloria_JP
- Official Instagram: @hotelfloria.tokyo
- Organizers: Sony Creative Products Inc., d'strict
- Planning: d'strict, Sanrio Entertainment Co., Ltd.
About d'strict
d'strict is a digital design & art company that provides innovative visual experiences on a global stage, creating groundbreaking spatial experiences through content development utilizing digital media technology. Since its establishment in 2004, based in Seoul, d'strict has captivated audiences worldwide with pioneering projects such as the world’s first indoor 4D art park "LIVE PARK" (2011), "WAVE" (2020), "Waterfall-NYC" (2021), "Whale #2" (2021), and the globally expanding immersive art exhibition space "Arte Museum" (since 2020).
d'strict has received over 80 international design awards, including 37 iF Design Awards and 13 Red Dot Awards. Furthermore, it is ranked 7th in the world in the "World’s Design & Architecture Studio" category of the official iF Design Award rankings.
With outstanding content development capabilities and a deep understanding of rapidly evolving digital media technology, d'strict is accelerating its global expansion. Currently, d'strict offers a variety of services, including the immersive art exhibition space "Arte Museum" in Korea, North America, China, and the MENA region; the media art content licensing platform "LED.ART"; the experiential media art space for children "Arte kids park"; and the traveling exhibition series "reSOUND".
For more details, please visit the official website. https://www.dstrict.com/
About Sony Creative Products Inc.
Sony Creative Products Inc. develops a licensing business utilizing intellectual properties (IP), including characters, both domestically and internationally.
Furthermore, by leveraging this expertise, the company promotes a Location-Based Entertainment (LBE) business that maximizes the value of IPs by offering their appeal as experiences.
Through initiatives such as "CREATIVE MUSEUM TOKYO" and "YURAKUCHO MUSEUM," which feature permanent museums, limited-time exhibitions, and a variety of content, the company consistently handles everything from building business schemes to planning experiences, marketing, product development, and facility operations, thereby maximizing both IP value and business value.
Official website: https://www.scp.co.jp/
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