*AI Translated
Kinozen, a sweet shop in Kagurazaka, Tokyo, that sadly closed in 2022, will reopen on July 18, 2025, in the Kagurazaka Shopping Street.
*All prices include tax.
Beloved Long-Established Flavor Returns to Kagurazaka
Kinozen was once a sweet shop that embodied the essence of Kagurazaka, beloved by many. Its "Matcha Bavarois" and "Anmitsu," made with meticulously crafted, elegantly sweet "anko" (red bean paste), were signature Kagurazaka sweets, leaving lasting memories across generations.
After its closure, numerous requests for its reopening poured in. Responding to this strong desire, Kinozen will reopen, faithfully reproducing all aspects—from raw materials and equipment to preparation methods—exactly as they were.
Highlights of Kinozen's Reopening!
Shop-Made Anko ~The Founder's Mantra: "Anko is Life"~
The anko, carefully cooked daily in the shop, uses carefully selected ingredients suited for both tsubu-an (chunky red bean paste) and koshi-an (smooth red bean paste). The head anko chef, who has been honing his skills at Kinozen for over 25 years, has inherited the founder's vision and continues to cook the anko with the same dedication as before.
Tsubu-an uses large, flavorful "Tamba Dainagon Azuki" beans, while koshi-an uses "Tokachi Azuki" beans, which are known for their beautiful color and for bringing out the inherent sweetness of the azuki beans. The "anko," finished in a beautiful wisteria color, is not overly sweet, but rather rich and refreshing, creating the unique "Kinozen anko."
When It Comes to Kinozen, the Signature Dish is "Matcha Bavarois"
This dessert, developed by the previous proprietress, Keiko Tomita, gained national recognition after being featured in a TV drama.
Its exquisite flavor, a blend of smooth texture and rich matcha aroma, is sure to captivate many people in Kagurazaka once again.
The Ultimate Anmitsu ~The Art of Japanese Sweets, Kinozen's "Anmitsu"~
The exquisite harmony of the meticulously crafted anko, kanten (agar), and kuromitsu (brown sugar syrup) is truly an art form among Japanese sweets! It promises a moving experience along with a sense of nostalgia.
Popular Customizable Menu Item Now a Regular Spring/Summer Offering
The "~Cream Anmitsu + 2 extra Shiratama (rice dumplings)~" which appeared in the music video for Nogizaka46's song "Hoka no Hoshi Kara" (From Other Stars), will now be offered as a regular menu item.
Unchanged "Takeaway" Options Faithfully Reproduced
Some items offered in the shop are also available for takeaway, reproduced exactly as they were.
Key Points of the New Kinozen Shop
The shop will open on the former site of "Cosmetics Sawaya," which was long familiar in Kagurazaka. Inheriting the history of "Sawaya," founded in 1915, the noren (shop curtain) of this long-established sweet shop will create a new history.
The basement floor of the shop also features a recreated "ozashiki" (traditional Japanese-style room with tatami mats), reminiscent of the past. Here, you can enjoy a unique sweet experience where meticulously crafted sweets and an innovative style perfectly merge.
Kinozen Menu Examples
Matcha Bavarois
Dine-in: 1,000 yen / To go: 900 yen
Anmitsu
Dine-in: 900 yen / To go: 800 yen
Shiratam-Zenzai
Dine-in: 1,050 yen / To go: 950 yen
Kinozen Kagurazaka
- Opening: Friday, July 18, 2025
- Address: Sawaya Building 1F/B1F, 2-12 Kagurazaka, Shinjuku-ku, Tokyo
- Business Hours: 11:00 AM - 9:00 PM
Last order for dine-in: 8:30 PM
Last order for souvenirs: 9:00 PM - Access: Approximately 5 minutes on foot from Iidabashi Station on the JR Chuo-Sobu Line,
approximately 2 minutes on foot from Iidabashi Station on various Tokyo Metro lines,
approximately 5 minutes on foot from Ushigome-Kagurazaka Station on the Toei Oedo Line
Source: PR TIMES
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