*AI Translated
Yamanashi Prefecture is one of Japan’s top fruit-producing regions, famous for its grapes and peaches. If you're looking for souvenirs made with local ingredients and crafted with care, Yamanashi offers plenty of must-buy options. In this article, we’ve picked 10 popular and unique souvenirs — from long-loved traditional sweets to fruity treats you can only find here.
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Where to Buy Souvenirs in Yamanashi
If you’re looking to buy souvenirs in Yamanashi, stations and roadside stops popular with tourists are great places to check out.
Travel hubs like Kofu Station and Kawaguchiko Station have souvenir shops offering local sweets and limited-edition treats — perfect for a quick stop while waiting for a train or in between sightseeing.
If you're driving, roadside stations (known as Michi-no-Eki in Japanese) are also worth visiting. These rest areas feature handmade products by local farmers and artisans, and you might just discover a unique item full of regional flavor.
How to Choose a Souvenir in Yamanashi
Yamanashi is known as Japan’s "Fruit Kingdom," especially famous for its peaches, grapes, and Shine Muscat. Souvenirs featuring these fresh fruits — such as fruit-flavored sweets and seasonal desserts — are always popular with visitors.
The prefecture is also home to some of Japan’s most famous confectionery brands, including Kikyoya and Chateraise, which offer exclusive treats you can only find in Yamanashi. These locally made sweets, crafted with regional ingredients and traditions, are the perfect way to remember your trip.
10 Must-Buy Souvenirs in Yamanashi
Kikyo Shingen-mochi 451 yen (2 pieces)
Kikyo Shingen Mochi is the iconic souvenir from Yamanashi. First released in 1968, this beloved sweet has become a long-selling favorite throughout Japan. Its maker, Kikyoya, is a long-established confectionery shop founded in 1889 that continues to create traditional Japanese sweets rooted in the region’s culture.
Kikyo Shingen Mochi features soft, chewy rice cakes placed in a small container, generously dusted with roasted soybean flour (kinako) and served with rich, smooth black sugar syrup (kuromitsu). The syrup is made from refined sugar and adds a deep, yet refreshing sweetness. The combination of chewy mochi, nutty kinako, and flavorful syrup creates a harmony of textures and tastes that’s both nostalgic and irresistible.
Another reason for its popularity as a souvenir is its unique packaging — the mochi is wrapped in a plastic furoshiki cloth, which can be used as a tray, making it easy to enjoy without making a mess. If you visit Yamanashi, this is one treat you won’t want to miss — a true classic among local specialties.
- 451 yen (2 pieces)
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Koshu Shingen Rusk Crunch 720 yen
Koshu Shingen Rusk Crunch is a luxurious treat made with wheat grown at the southern foot of the Yatsugatake Mountains. Each bite-sized piece is generously coated in roasted soybean flour (kinako) and smooth white chocolate, blending Japanese and Western flavors in perfect harmony.
The original rusk is baked to a golden crisp, offering a light and satisfying crunch. As you take a bite, the toasty wheat aroma fills your mouth, followed by the gentle sweetness of white chocolate.
It pairs beautifully with tea or coffee and adds an elegant touch to any tea time. With its refined appearance and delicate flavor, it also makes a thoughtful souvenir — even for someone important like a manager or mentor.
- 720 yen
Budou no shiro 465 yen (3 pieces)
Chateraise is a beloved Japanese sweets brand known for its affordable, high-quality treats sold across the country. But in Yamanashi — a region famous for its grapes — you’ll find a special item available only here: Budou no Shiro ("Grape Castle").
This unique sablé features a soft and moist dough, delicately accented with a touch of cinnamon. Inside, it’s filled with two types of raisins: smaller ones soaked in a blend of brandy, white rum, and grape spirits, and larger ones infused with white wine from Chateraise’s own winery. Each bite delivers a rich, layered flavor that melts in your mouth.
With its refined taste and elegant texture, Budou no Shiro is perfect for a relaxing tea break or as a thoughtful gift for anyone who enjoys sweets with a sophisticated twist.
- 465 yen (3 pieces)
Jagabee wasabi soy sauce flavor 570 yen (5 bags)
The popular snack Jagabee, which highlights the flavor of skin-on potatoes, is available in a limited-edition version exclusive to the Shinshu area. Interestingly, Yamanashi Prefecture — part of this region — is also known as one of Japan’s top wasabi-producing areas, thanks to the clear spring water and cool climate from nearby Mt. Fuji. Knowing this background makes the local connection to this flavor even more meaningful.
What makes Jagabee so addictive is its light, crispy texture and the earthy aroma of real potato skins. This special version adds the sharp, refreshing kick of wasabi that tickles your nose, balanced with the savory richness of soy sauce. The result is a uniquely Japanese flavor that’s both bold and easy to enjoy — you won’t be able to stop at just one.
Each stick is individually wrapped in a snackable size, making it perfect for sharing or giving as a souvenir. It’s a delicious and convenient way to bring a taste of Yamanashi back home with you.
- 570 yen (5 bags)
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Kuro tama 691 yen (4 pieces)
The traditional Japanese sweet Kuro Tama was first created in 1929. It’s made by Sawadaya, a long-established confectionery shop based in Kofu City, Yamanashi Prefecture, and remains a beloved treat among both locals and visitors. With its striking black, jewel-like appearance, Kuro Tama is as beautiful as it is delicious.
Inside, you’ll find a smooth uguisu (green pea) bean paste, carefully simmered and kneaded to bring out the natural flavor of the peas. It’s wrapped in a glossy layer of rich brown sugar yokan (a firm jelly-like sweet), which adds a deep flavor and a slightly chewy texture. The subtle sweetness of the bean paste and the richness of the yokan come together in a nostalgic and comforting harmony.
Each piece is handcrafted by skilled artisans, with their attention to detail reflected in every bite.
Kuro Tama pairs perfectly not only with green tea, but also with coffee. Its elegant appearance and refined flavor make it an excellent gift choice for any occasion.
・691 yen (4 pieces)
Shingen momo 751 yen (6 pieces)
This charming confection is inspired by Yamanashi’s famous peaches — and it looks just like the real thing. A soft, flour-based dough is baked around smooth white bean paste and a center of fruity peach jelly, creating a treat that’s as delightful to look at as it is to eat. Even the packaging is peach-themed, resembling a traditional peach gift box.
Take a bite, and the gentle aroma of peach spreads softly in your mouth. The dough is moist and tender, the white bean paste melts smoothly on the tongue, and the peach jelly adds a bright, refreshing accent.
With its beautiful presentation and delicate flavor, this sweet is a thoughtful gift that captures both the charm and taste of Yamanashi.
・751 yen (6 pieces)
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SUNSHINE RED CREAM ROLL 1,000 yen (8 pieces)
This cream roll features Sunshine Red (Kai Berry 7), a premium grape variety developed in Yamanashi Prefecture. A cross between the red grape Sunny Dolce and the now-famous Shine Muscat, Sunshine Red is known for its vibrant red skin, elegant aroma, and juicy sweetness — earning its place as one of Yamanashi’s finest grapes.
The rich cream, infused with the full flavor of Sunshine Red, is wrapped in a light and crisp roll-shaped pastry. With the first bite, the refreshing aroma of the fruit and the gentle sweetness of the cream spread across your palate, leaving a clean, lingering finish — almost like eating the grapes themselves.
- 1,000 yen (8 pieces)
Shine Muscat Langue de Chat 894 yen (10 pieces)
This Langue de Chat sandwich cookie is filled with white chocolate infused with Shine Muscat puree from Yamanashi Prefecture.
Yamanashi is one of Japan’s top producers of Shine Muscat, known for its vibrant green skin, crisp sweetness, and seedless, easy-to-eat nature. Highly regarded across the country, Yamanashi’s Shine Muscat stands out for both its quality and volume of production.
This elegant treat captures the grape’s refined aroma and gentle sweetness in every bite. The muscat fragrance spreads softly as you bite in, perfectly balanced by the crisp texture of the cookie and the smooth richness of the white chocolate. Its subtle sweetness and refreshing acidity make for a clean, satisfying finish.
- 894 yen (10 pieces)
Fried HOUTOU Noodles Koshu KONSOUME flavor 350 yen
Yamanashi’s local specialty Houtou is a hearty dish made with thick, flat wheat noodles simmered in a miso-based soup along with pumpkin, root vegetables, and other seasonal ingredients. Known for its rich, comforting flavor, Houtou is a beloved home-style meal that represents the taste of Yamanashi.
A creative twist on this traditional dish is the Karikari Fried Hoto — a crispy snack version of the classic. The chewy noodles are deep-fried until golden and crunchy, then seasoned with a unique “KONSOUME” flavor (a blend of consommé and ume plum). Yamanashi is actually Japan’s largest producer of Koume (small plums), and this snack makes delicious use of their refreshing tartness.
The bold flavor of consommé combined with the tangy kick of plum creates an irresistible contrast that keeps you coming back for more. At just 350 yen, it’s an affordable and fun way to enjoy the taste of Yamanashi in snack form.
- 350 yen
FUJISAN HORORIN CHOCOLAT 700 yen
This eye-catching chocolate confection is shaped like Mt. Fuji, the iconic symbol of Yamanashi — and of Japan itself. It comes in three flavors, each with its own Mt. Fuji-inspired color: pink for strawberry, green for matcha, and brown for classic chocolate.
Each piece is bite-sized and beautifully crafted, making it as photogenic as it is delicious. The chocolates are smooth, moist, and full of rich flavor, melting gently in your mouth with every bite.
Individually wrapped, these sweets are perfect for sharing as souvenirs at work or school. And since Mt. Fuji is one of the most recognizable symbols of Japan, they make a memorable and charming gift that captures the spirit of your trip.
- 700 yen
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