*AI Translated
"TruffleBAKERY," a popular bakery with many fans among celebrities and public figures, grand opened "TruffleBAKERY Minami-Yatsugatake" in Hokuto City, Yamanashi Prefecture on July 4, 2025!
This new store is the brand's largest base, featuring a "lab" function in addition to the existing bakery and cafe. With the theme of "bread born from natural water," it challenges bread-making centered on the rich water of Minami-Yatsugatake. We hear they'll even be announcing new products every week!
This time, we were specially invited, and prior to the opening, a "FUN! JAPAN" editor visited "TruffleBAKERY Minami-Yatsugatake"! We'll thoroughly report on the delicious experience that can only be tasted here.
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What is TruffleBAKERY?
TruffleBAKERY is a bakery operated by DRESSTABLE, a company that runs "High Shokuzai Shitsu," a WEB shopping site specializing in high-quality European ingredients. It opened in Monzen-Nakacho, Tokyo, in December 2017 with the concept of "delicious ingredients and a little richness for bread you eat every day." They intentionally chose a less-trafficked location to create a sense of exclusivity, but it quickly became a hot topic among bread lovers. As of July 2025, it has become such a popular bakery that it has 25 domestic stores, including sister shops, and one overseas store.
Signature Product: "White Truffle Salt Bread"
TruffleBAKERY's signature product is, without a doubt, the "White Truffle Salt Bread"! It's a well-known anecdote that a famous idol chose this bread as a gift for a filming set.
The star of this bread is the rare "white truffle," which has a particularly strong aroma among truffles. To maximize its rich aroma, the dough is meticulously crafted. It uses first-grade Canadian flour and luxurious 100% fresh butter. With a light texture, the truffle aroma gently wafts through your nose when you take a bite. It's an exquisite item with an irresistible balance of saltiness.
Reporting on the Charms of the New "TruffleBAKERY Minami-Yatsugatake" Store!
"TruffleBAKERY Minami-Yatsugatake" is a complex facility with three functions: a lab, a bakery, and a cafe. Passing through an entrance that seems straight out of a storybook, a beautiful building, harmoniously blended with the rich nature of Minami-Yatsugatake, comes into view across the vast grounds.
A Beautiful Cafe Area with Full Glass Walls
This entirely glass-walled building is the cafe area. The rich greenery reflected beyond the glass appears to extend directly into the interior. It's a very comfortable and open space.
At this cafe, you can enjoy coffee and juice made with "Yatsugatake natural water." Soft serve ice cream is also available, an item you should definitely try when you visit.
Of course, you can also take your time to eat in the bread purchased from the bakery area here. Spending time enjoying special drinks and bread while gazing at the magnificent nature is truly a blissful experience.
A Lab & Bakery Area Like a Movie Theater
Leaving the cafe area and proceeding further into the grounds, the striking lab & bakery area comes into view.
Inside, it's designed like a movie theater, gently sloping down towards the kitchen, which acts as a screen. This design stems from TruffleBAKERY's philosophy that the "baker" is the true star in bread making. This impressive space was created with the desire to highlight the work of the artisans and allow guests to closely observe their earnest efforts.
Three Key Commitments in Product Development
The reason TruffleBAKERY moved its development base from Tokyo to Minami-Yatsugatake lies in its strong commitment to creating new bread that utilizes the rich nature and ingredients unique to this region. Going forward, they plan to focus on the following three points in product development:
Using natural yeast extracted from seasonal fruits
Minami-Yatsugatake is an area abundant not only in natural water but also in various fruits like cherries, plums, and blueberries. By utilizing these blessings and incorporating fruit-derived natural yeast, they aim to bring the unique flavors and depth of this land to their bread.
Hand-kneading and natural fermentation
By kneading the dough by hand, without relying on machines, and allowing it to ferment slowly by natural forces, they aim to create a rustic yet deep flavor that can never be produced by machines.
Using lactic acid bacteria aroma natural water
In addition to their commitment to using natural water, by employing a special water combining lactic acid bacteria and aroma, they add a unique crispness and a hint of sweetness to the bread, achieving the "bread suited for the times" that TruffleBAKERY aims for.
What Does the Bread Baked at the New Store Taste Like? Tasting Report!
What kind of flavors can we expect from the bread born at "TruffleBAKERY Minami-Yatsugatake"? Among the several breads we sampled, here are the ones that particularly stood out!
Natural Water Bread (¥580)
This was the bread a staff member recommended as "the best." One bite reveals the simple taste of wheat, yet it's surprisingly easy to tear and has a refreshingly light texture! It truly felt like a "new kind of meal bread."
Whole Turnip from the Foothills (¥626)
As the name suggests, this bread features a whole turnip boldly placed on top. While it might look difficult to eat at first, the turnip is simmered until tender, making it easy to slice into. The subtly flavored white sauce beneath the turnip did an excellent job of enhancing the turnip's sweetness.
TRUFFLE SALT DONUT (¥430)
This raw donut is generously piped with white truffle cream. Despite the inherent sweetness of the donut, the saltiness in the cream provides a exquisite accent, creating a new sweet and savory flavor. It's a surprisingly delightful item, very characteristic of TruffleBAKERY.
Rhubarb Cream Bread (¥498)
This cream bread combines compote of seasonal rhubarb, which is in season during summer, with a special cream. The refreshing acidity unique to rhubarb harmonizes beautifully with the cream, leaving a memorable, clean sweetness in your mouth.
"Delicious" Born from Minami-Yatsugatake Spreads Nationwide
Every bread we sampled this time offered a fresh deliciousness and a sense of surprise. We're incredibly excited to see what new breads will be born from "TruffleBAKERY Minami-Yatsugatake" in the future and how they'll spread across the country.
Furthermore, there are plans for a restaurant and a farmer's market to open at this location in the future, so we're eagerly anticipating the evolution of this new hub for TruffleBAKERY.
While it requires a bit of a journey from the city center, it's a place filled with special bread experiences that you can only enjoy here. Why not consider a visit to this unique destination?
Spot Information
Address: 8240-6728 Oizumi-cho Nishiide Aza Ishido, Hokuto City, Yamanashi
Access: 25-minute walk from Kai-Oizumi Station, 15-minute drive from Nagasaka IC (parking available)
Hours: [Cafe] Mon, Thu, Fri, Sat, Sun, public holidays 8:00 AM – 5:00 PM [Bakery] Fri, Sat, Sun, public holidays 8:00 AM – 5:00 PM
Closed: Tuesdays, Wednesdays
Official Website: https://truffle-bakery.com/
Recommended Sightseeing Spots Around "TruffleBAKERY Minami-Yatsugatake"
Finally, here are some recommended sightseeing spots near "TruffleBAKERY Minami-Yatsugatake" that you might want to visit together. All are within a 30-minute drive.
Yamanashi Prefectural Makiba Park
This park was created by opening up a part of the Yamanashi Prefectural Yatsugatake Ranch, which spreads across the southern foothills of Yatsugatake. At the park, you can interact with animals, and at the attached restaurant, you can enjoy delicious food while taking in the magnificent nature from an elevation of 1,400m.
Spot Information
Address: 8240-1 Oizumi-cho Nishiide, Hokuto City, Yamanashi
Access: 10 minutes by taxi from Kai-Oizumi Station or Kiyosato Station. 20 minutes by car from Nagasaka IC (parking available)
Hours: 9:00 AM – 5:00 PM [Restaurant] 11:00 AM – 3:00 PM
Closed: Every Monday [restaurant] None (Every Tuesday from December 1st to March 31st)
Official Website: https://www.yatuboku.jp/makiba-home
Toryu-no-Taki Waterfall
A small waterfall located in the Kawamatagawa Gorge. The water flowing down from between the rocks is famous for its beauty, like silk threads. You can also enjoy trekking here.
Spot Information
Address: Oizumi-cho Nishiide, Hokuto City
Access: 10 minutes by taxi from Kai-Oizumi Station or Kiyosato Station. 20 minutes by car from Nagasaka IC (parking available)
Seisen-ryo
This is a tourist facility located on the Kiyosato Plateau, offering magnificent views of Yatsugatake. The vast grounds include accommodation facilities, shops, restaurants, museums, and a farm, where you can spend a relaxing time surrounded by rich nature. Their specialty is the "Seisen-ryo Soft Serve Ice Cream"!
Spot Information
Address: 3545 Kiyosato, Takane-cho, Hokuto City, Yamanashi
Access: 5 minutes by Picnic Bus or taxi from Kiyosato Station (free parking available)
Official Website: https://seisenryo.jp/
*Business hours vary by facility.
Moegi-no-mura
A complex tourist area boasting one of Japan's largest natural gardens. The restaurant "Moegi-no-mura ROCK" and the music box museum "Hall of Halls" are famous. In summer, Japan's only long-running outdoor ballet performance is held here.
Spot Information
Address: 3545 Kiyosato, Takane-cho, Hokuto City, Yamanashi
Access: 10 minutes walk from Kiyosato Station, 20 minutes by car from Nagasaka IC (parking available)
Official Website: https://www.moeginomura.co.jp/
*Business hours vary by facility.
Nakamura Keith Haring Collection
This museum houses 300 pieces from the Keith Haring collection amassed by its director, Kazuo Nakamura, as well as over 700 archival materials including goods produced during his lifetime. The building itself, designed by architect Atsushi Kitagawara, embodies the museum's theme of "From Darkness to Hope," and is also a highlight.
Spot Information
Address: 10249-7 Kobuchisawa-cho, Hokuto City, Yamanashi
Access: 8 minutes by taxi from Kobuchisawa Station, 6 minutes by car from Kobuchi IC (parking available)
Hours: 9:00 AM – 5:00 PM (Last admission 4:30 PM)
Official Website: https://www.nakamura-haring.com/
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