BicCamera Select Naha Kokusai-dori Store opened on Kokusai-dori in Okinawa in April 2026. As the first BicCamera brand store in Okinawa, it offers a wide selection of products, including popular beauty devices such as ReFa products and hair dryers, Japanese snacks, Okinawan souvenirs, and travel essentials. In this article, we’ll introduce the highlights of this new shopping destination, making it the perfect place to stop by while exploring Kokusai-dori.
Here are coupons you can use at BicCamera Select Naha Kokusai-dori Store. Please make use of them!
*These coupons are for visitors to Japan and cannot be used by residents of Japan.
Features of BicCamera Select Naha Kokusai-dori Store
Located along Kokusai-dori, the heart of sightseeing in Naha, the store offers excellent access. It’s easy to stop by while exploring the area or enjoying local cuisine, making it a convenient place to shop for souvenirs.
Inside the store, you’ll find a wide selection of popular Japanese electronics, snacks, lifestyle goods, and travel essentials. It’s the perfect place to pick up memorable Okinawan souvenirs, as well as Japanese gifts and travel necessities all in one stop.
What Is "BicCamera Select"? A Store Designed for Travelers
"BicCamera Select" is a store brand that offers a carefully curated selection of products designed for travelers. Following the Sapporo Tanukikoji store, the Naha Kokusai-dori location is the second BicCamera Select store in Japan.
Inside BicCamera Select Naha Kokusai-dori Store: Floor Guide!
BicCamera Select Naha Kokusai-dori Store features a spacious single-floor layout with wide aisles, making it easy to shop even with a stroller or carry-on suitcase.
Products popular with travelers are clearly organized by category, allowing you to browse efficiently even if you’re short on time. In this section, we’ll introduce some of the store’s must-visit departments and highlights.
Beauty Devices | ReFa, YA-MAN, Panasonic, and More
The store offers a wide selection of Japanese beauty devices that are popular with international visitors. You’ll find many of Japan’s best-selling products, including ReFa hair dryers and hair straighteners, YA-MAN facial devices, and head spa devices.
ReFa has its own dedicated section, featuring not only the brand’s popular hair care devices but also a wide selection of best-selling items, including combs and Hair Lock Oil. With everything available in one place, it’s easy to shop for all the ReFa products you’re interested in.
The store carries hair dryers from popular brands such as ReFa, KINUJO, Panasonic, and Dyson. Each product clearly displays its voltage compatibility, making it easy to check whether it can be used in your home country before making a purchase.
The store also features staff picks, including displays such as “Top 3 Recommended Beauty Devices,” curated by BicCamera’s beauty specialists. These recommendations make it easier for first-time buyers to choose the right products.
For products that may require a little more explanation, such as facial rollers and ion beauty devices, in-store display cards provide information in English and Chinese. This makes it easier for international visitors to understand the features of each product before making a purchase.
Sweets | From Classic Chocolates to Hokkaido-Exclusive Treats
BicCamera Select Naha Kokusai-dori Store offers much more than beauty devices and cameras. You’ll also find a wide selection of travel essentials, including Japanese sweets, lifestyle goods, and mobile batteries.
Alongside popular classics such as KitKat, Almond Chocolate, and Alfort, the store also carries regional limited-edition sweets, including "Mt. Fuji Apollo" and "Hokkaido Kinoko no Yama White Gift." One of the store’s unique attractions is that you can shop for souvenirs from across Japan all while sightseeing in Okinawa.
Okinawa Souvenirs | T-Shirts, Keychains, Sweets, and More
If you’re shopping for Japanese electronics, it’s convenient to be able to pick up Okinawan souvenirs at the same time. To meet the needs of travelers, the store offers a wide selection of souvenirs that capture the unique charm of Okinawa. From classic sweets to lifestyle goods, you’ll find plenty of items that make perfect keepsakes or gifts from your trip.
Popular souvenir T-shirts include designs featuring the “Okinawa” logo, as well as traditional Japanese-inspired motifs.
Logo T-shirts featuring iconic Okinawan brands such as Orion Beer and SPAM are also popular, with a variety of colors to choose from. In addition to T-shirts, be sure to check out the selection of socks and tote bags.
The sweets section offers a wide variety of treats made with Okinawa’s famous purple sweet potato (beni-imo). Among them, the classic “Beni-imo Tart” is one of Okinawa’s most popular souvenirs. Its gentle sweetness appeals to visitors of all ages, making it an excellent choice for sharing with family and friends.
If you’re looking for a unique home decoration or souvenir, Shisa figurines are a great choice. Regarded as Okinawa’s guardian deities “Shisa” are believed to ward off evil, protect the home, and bring good fortune. Traditionally, the male Shisa with an open mouth is placed on the right, while the female with a closed mouth is placed on the left when viewed from the front. If you’re looking for something smaller, Shisa keychains and magnets are also popular souvenirs that are easy to pack and take home.
Staff and BGM Full of Okinawan Spirit!
The Okinawan atmosphere extends beyond the products themselves. Staff members wear traditional Okinawan “Kariyushi wear,” and even the “BicCamera theme song” is played in a special Okinawan arrangement. These local touches create a warm and welcoming atmosphere, making shopping an enjoyable part of your visit.
Enjoy Shopping at BicCamera Select Naha Kokusai-dori Store
"BicCamera Select Naha Kokusai-dori Store" is a one-stop shopping destination where you can find everything from popular Japanese beauty devices to Okinawan souvenirs, sweets, and travel essentials. Conveniently located along Kokusai-dori, it’s the perfect place to stop by while sightseeing or to pick up last-minute souvenirs before heading home.
The store also offers coupons that provide discounts on selected items. Before you shop, be sure to check the available coupons—you may be able to save on your favorite purchases.
BicCamera Select Naha Kokusai-dori Store
- Store Name: BicCamera Select Naha Kokusai-dori Store
- Opening Date: Thursday, April 23, 2026
- Address: 01 JMF Building Okinawa Kokusai-dori, 3 Chome 29-2 Kumoji, Naha City, Okinawa
- Sales Floor Area: Approx. 350 ㎡
- Business Hours: 11:00–23:00
- Closed: Irregular holidays
- Products: Home appliances, cameras, beauty devices, audio equipment, souvenirs and sweets, mobile batteries, essentials, lifestyle goods (character merchandise), and alcoholic beverages (planned)
Comments