＊AI Translated
In March 2025, the long-awaited new station building "minamoa" opened at Hiroshima Station! With its opening, Hiroshima Station has evolved into an even more convenient and attractive terminal, alongside the already popular "ekie." What's more, these two facilities are seamlessly connected, allowing for easy movement between them!
Both facilities are fantastic places to find souvenirs that will bring back wonderful memories of Hiroshima. Of particular note are the "Souvenir Hall" on the 2nd floor of ekie, which opens at 8 AM, and the "Food & Sweets" floor on the 2nd floor west side of minamoa, where you can find new classic Hiroshima souvenirs.
This time, we'll introduce 10 highly recommended Hiroshima souvenirs you can find at the renewed "minamoa" and "ekie." From classic Momiji Manju and Togo to popular Hassaku Daifuku and JAM Poke, you're sure to find the perfect item to remember your trip by!
*If you purchase or reserve products introduced in this article via the provided links, a portion of the sales may be returned to FUN! JAPAN.
Convenient for Buying Hiroshima Souvenirs: "minamoa" and "ekie" Station Buildings!
When it comes to buying Hiroshima souvenirs, "minamoa" and "ekie," directly connected to Hiroshima Station, are incredibly convenient. Both main souvenir areas are located on the same 2nd-floor level as the JR and Shinkansen ticket gates, offering excellent accessibility.
This is perfect for those who want to take their time choosing souvenirs without rushing, whether it's before boarding the Shinkansen or before starting their morning sightseeing. With the superb accessibility of "minamoa" and "ekie" being directly connected to the station, you can carefully select items filled with Hiroshima's charm even during transit or in short bursts of time.
Main Souvenir Shopping Spots within "minamoa" and "ekie"
minamoa 2F West "Food & Sweets"
Business hours: 10:00 AM – 8:00 PM ※Some stores open from 7:30 AM.
ekie 2F "Souvenir Hall"
Business hours: 8:00 AM – 9:00 PM
Tips for Choosing Souvenirs in Hiroshima
Hiroshima has a vast array of souvenirs, and you might find yourself wondering which ones to choose. Here are a few tips for selecting Hiroshima souvenirs.
First, the absolute must-have Hiroshima souvenir is, of course, Momiji Manju! In Hiroshima, many manufacturers, including Yamada-ya and Nishiki-do, offer a wide variety of Momiji Manju, from the classic red bean paste to cream, chocolate, and matcha flavors. Trying and comparing the different manufacturers and flavors can also be a fun memory of your Hiroshima trip.
It's also highly recommended to focus on Hiroshima's unique local specialties. Souvenirs made with lemons grown in the warm climate of the Seto Inland Sea, and oysters, of which Hiroshima boasts the largest production in Japan, are sure to be appreciated.
Furthermore, merchandise related to local sports teams like the Hiroshima Toyo Carp and Sanfrecce Hiroshima is perfect for fans, as well as a great memento of your visit to Hiroshima. In recent years, unique souvenirs have also been continually appearing from new brands and shops that showcase Hiroshima's fresh appeal. While sticking to the classics, seeking out these new souvenirs can also be a highlight of your trip.
10 Recommended Souvenirs You Can Buy at "minamoa" and "ekie"!
Hiroshima's Famous Confectionery: Momiji Manju (Smooth Red Bean Paste) ¥140 (1 piece)
This is a representative confection from Nishikido, considered one of the top three manufacturers. Its smooth red bean paste, not too sweet, is encased in a melt-in-your-mouth castella cake.
Beyond the smooth red bean paste, a variety of flavors are available, including coarse red bean paste, black sesame, and cream cheese. Enjoy comparing them!
- Selling price: 140 yen (1 piece)
- Distributor: Nishikido
- Location: ekie 2F "Souvenir Hall"
- Official website: https://www.nisikido.co.jp/
Original Hassaku Daifuku 210 yen (1 piece)
Kashihara is popular for its daifuku made with seasonal fruits. Among them, the "Original Hassaku Daifuku" is an exquisite item featuring chewy mikan mochi filled with sweet and sour hassaku and elegantly sweet white bean paste. With one bite, the fresh, delicious flavor of the fruit spreads throughout your mouth.
Besides hassaku, lemon and amanatsu (sweet summer orange) are also recommended. Please note that it requires refrigeration and has a short shelf life.
- Selling price: 210 yen (1 piece)
- Vendor: Kashihara
- Location: ekie 2F "Souvenir Hall" *Stock availability may vary by day.
- Official website: https://www.mochigashi-kashihara.co.jp/
👉【Yahoo！ Shopping] Buy 6 pieces of original Hassaku daifuku
Setoda Lemon Cake & Madeleine 1,576 yen (6 pieces)
This is a set of lemon cake and madeleines, generously made with lemons harvested in Setoda, known as the "Island of Lemons" and located at the heart of the Shimanami Kaido. The cute lemon-shaped packaging is also charming.
The manufacturer, Andersen, is a nationally renowned bakery, but it actually originated in Hiroshima!
- Selling price: 1,576 yen (6 pieces)
- Vendor: Andersen
- Location: ekie 2F "Souvenir Hall"
- Official website: https://www.andersen.co.jp/
Maple Maple Financier 1,296 yen (8 pieces)
This Western confectionery, shaped like a maple leaf – now a symbol of Hiroshima alongside Momiji Manju – has a moist texture. The fragrant aroma of almonds and the gentle sweetness of maple syrup subtly spread from the dough.
- Price: 1,296 yen (8 pieces)
- Distributor: Kaede no Ki
- Location: ekie 2F "Souvenir Hall"
- Official site: https://www.kaedenoki.jp/
Kawadori Mochi Small box 460 yen (7 pieces)
"Kawadori Mochi" is said to have spread throughout Hiroshima Castle town after the Sengoku period warlord Mori Terumoto built Hiroshima Castle. Today, what many Hiroshima residents associate with "Kawadori Mochi" is this product from Kameya, but back then, it was a red bean mochi.
The modern "Kawadori Mochi" is an elegant Japanese confection consisting of soft gyuhi (a type of mochi) mixed with walnuts, generously coated with fragrant kinako (roasted soybean flour). Its bite-sized appeal is also a charm.
- Price: 460 yen (7 pieces)
- Distributor: Kameya
- Location: ekie 2F "Souvenir Hall"
- Official website: https://www.kawadorimochi.com/
Toyoka 580 yen (3 pieces)
Toyoka is a famous Hiroshima confectionery often mentioned alongside Momiji Manju. This confectionery was born when Yamadaya was consulted by the Uedasoko-ryu (a school of tea ceremony that has long inherited and developed tea ceremony culture in Hiroshima) about creating a sweet suitable as a souvenir for tea ceremonies.
It features a dough made from 100% glutinous rice flour, filled with a mixed paste of coarse and smooth red bean paste, and baked to a moist finish. It is characterized by its chewy texture and a refreshingly light sweetness.
- Price: 580 yen (3 pieces)
- Distributor: Yamiya
- Location: ekie 2F "Souvenir Hall"
- Official website: https://yamadaya-shop.jp/
👉【Yahoo！ Shopping] Buy 10 pieces of paulownia sweets
👉【Yahoo！ Shopping] Purchase an assortment of 10 maple buns and paulownia sweets
Baked Oyster Crackers 1,080 yen (27 pieces)
"Baked Oyster Crackers" are savory crackers made from Hiroshima's famous oysters. They feature a rich oyster flavor that fills your mouth and a pleasant, crispy texture.
Since they are individually wrapped, they are also ideal as small gifts for colleagues or friends.
- Price: 1,080 yen (27 pieces)
- Distributor: Sun Ale
- Location: ekie 2F "Souvenir Hall"
👉【Yahoo！ Shopping] Buy 27 pieces of grilled rice crackers
JAM Poke Great Value 5-Flavor Set 1,350 yen (5 pieces)
you-ichi is a brand expected to lead Hiroshima's future sweets scene. This minamoa-exclusive product features their signature jam "TOY JAM" baked into easily enjoyable pastries. Its sparkling, jewel-like appearance makes it an exceptionally beautiful souvenir.
This great value 5-flavor set is an assortment that allows you to enjoy classic flavors all at once. The five flavors are "Raspberry & Pistachio," "Raspberry & Tea Chocolate," "Strawberry Raspberry White Chocolate," "Salted Caramel Nut Chocolate," and "Hiroshima Lemon Marmalade."
- Price: 1,350 yen (5 pieces)
- Distributor: you-ichi
- Location: minamoa 2F West "Food & Sweets" *Business hours are 10:00~20:00
- Official website: https://you-ichi.jp/
Victory Carp Manju 1,000 yen (5 pieces)
This is a special collaboration product between Hiroshima Toyo Carp, Hiroshima's local baseball team, and Nishikido, famous for Momiji Manju. The theme is "Burning Red," with rich Amaou strawberries used in both the castella dough and the jelly inside. The rich sweetness and tartness of Amaou strawberries blend perfectly, creating a refreshing taste.
Additionally, each product randomly contains one of five different can badges, a delightful surprise for Carp fans. This souvenir, brimming with Carp love, can be enjoyed even after it's eaten!
- Price: 1,000 yen (5 pieces)
- Distributor: Nishikido
- Location: ekie 2F "Souvenir Hall"
- Official website: https://www.nisikido.co.jp/
Sanfrecce Hiroshima Cookies 886 yen (14 pieces)
These adorable cookies are embossed with San-chan, the mascot character of the soccer team "Sanfrecce Hiroshima." They boast a rich buttery flavor and a delightful crumbly texture. This is undoubtedly a delightful souvenir for soccer fans.
- Price: 886 yen (14 pieces)
- Distributor: Nagasakiya
- Location: ekie 2F "Souvenir Hall"
Find Your Hiroshima Travel Memories at "minamoa" and "ekie"!
Beyond the souvenirs we've introduced, these two station buildings offer many more charming gifts packed with the allure of Hiroshima. Be sure to see and touch them for yourself, and find the perfect Hiroshima souvenir to remember your trip by!
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