The general discount store "Don Quijote" (commonly known as Donki) has over 500 stores across Japan, including group stores. For those of us living in Japan, it’s a very familiar place. Aisles packed with goods, colorful displays, and the convenience of late-night shopping—every visit feels like a treasure hunt with new discoveries waiting.
Did you know that Don Quijote is also incredibly popular among international visitors to Japan? This time, we spoke with Don Quijote’s PR team to find out which products are especially popular among foreign customers coming to Donki in search of uniquely Japanese items. From medicines and food to cosmetics, here’s a breakdown of the best-sellers that travelers say are "must-buy" items, categorized for easy reference.
For travelers, this list is a great resource when picking up souvenirs. For those living in Japan, knowing what’s trending overseas might make your everyday shopping even more fun.
💡 Special Deal
FUN! JAPAN is currently offering a discount coupon for visitors to Japan that can be used at Don Quijote stores nationwide. Just tap the coupon below and show it at the register to get a tax-free 10% off plus up to an additional 7% discount!
Introduction: Why is Don Quijote so Popular with International Visitors?
For travelers to Japan, Don Quijote has become a must-visit shopping spot. The reasons are clear: it stays open until late at night, has a huge variety of products, and lets you buy many uniquely Japanese items all in one place. From trending snacks and cosmetics to medicines and even electronics, Don Quijote almost always has what you’re looking for, and often at lower prices than other stores.
In central Tokyo, especially, many international visitors take advantage of late-night hours after shops and tourist attractions have closed to shop at Donki.
Now, let’s take a closer look at the best-selling products at Don Quijote, focusing particularly on what’s popular among travelers from Asia, divided by category.
[By Country/Region] Popular Items Selling Well at Don Quijote
Here we introduce the top-selling items at Don Quijote by category—food, cosmetics, medicines, and others—across seven countries and regions: Taiwan, Hong Kong, South Korea, Indonesia, Thailand, Malaysia, and Vietnam.
*The ◎ mark indicates items you can only buy at Don Quijote. Some are Donki-exclusive products, while others may be regular products sold in special sets or packages available only at Don Quijote.
*Information is current as of August 2025.
*Prices are not listed as they vary by time and store. Please check at the location.
*The list is not in ranking order.
Food
| Taiwan | Hong Kong | South Korea | Indonesia | Thailand | Malaysia | Vietnam |
| ◎ Grilled scallops 350g | ◎ Plump Large Scallops 160g | ◎ JONETZ Sweet Potato Spread | ◎ KitKat Peach | ◎ PABLO Langue de Chat | ◎ Grilled Scallops 350g | ◎ KitKat Peach |
| Yukishio Sand Cookies (12 pcs) | ◎ JONETZ Egg Over Rice Sauce | ◎ JONETZ MEGA Konjac Jelly | KitKat Blueberry Cheese | ◎ Premium Petit Pudding Nishio Matcha | ◎ Kyoto Chanokura Uji Matcha 300g | ◎ Kyoto Chanokura Uji Matcha 150g |
| ICHIRAN Ramen Hakata-style Thin Straight Noodles (5 servings) | Pocky ＜Shinshu Kyoho Grape＞ | ◎ JONETZ Egg Over Rice Sauce | ◎ JONETZ Green Snack Pistachio Large Pack 400g | ◎ JONETZ Egg Over Rice Sauce | Alfort Mini Chocolate | Caviar NMN50000AL |
| ◎ BAKE Creamy Cheese | ◎ PABLO Cream Daifuku | ◎ BAKE Creamy Cheese | ◎ PABLO Cream Daifuku | ◎ JONETZ Green Snack Pistachio Wasabi Flavor Large Pack 380g | ◎ BAKE Creamy Cheese | KitKat Deep Matcha |
| ◎ Plump Large Scallops 160g | ◎ Two Types of Chocolate Strawberries Supervised by PABLO – Cheese Tart Style Chocolate & White | Purunto Large Pack H+M+G | ◎ BAKE Creamy Cheese | ◎ Kyoto Chanokura Uji Matcha 150g | ◎ Kajitsu Kororo White Peach | ー |
| ー | Yukishio Sand Cookies (12 pcs) | Kakubin (Whiskey) | ICHIRAN Ramen Hakata-style Thin Straight Noodles (5 servings) | ◎ BAKE Creamy Cheese | ICHIRAN Ramen Hakata-style Thin Straight Noodles (5 servings) | ー |
| ー | PABLO Mille-feuille Cheese Tart Flavor | ー | Alfort Mini Chocolate | KitKat Deep Matcha | ◎ KitKat Peach | ー |
| ー | ー | ー | ◎ KitKat Sakura Kinako | Yame Matcha Powder 30g | Alfort Mini Chocolate | ー |
Cosmetics
| Taiwan | Hong Kong | South Korea | Indonesia | Thailand | Malaysia | Vietnam |
| Super VC100 Mask | ◎CUTUV Sunscreen Stick CLEAR UV | Biore UV Aqua Rich Watery Essence | &honey Deep Moist Hair Oil 3.0 | Heroine Make Heated Eyelash Curler PHB-HM02B-PK | Fino Premium Touch | NADESHIKO Rice Mask (10 sheets) |
| Melano CC Enzyme Face Wash | ◎Niacinamide FACEMASK | Perfect Whip (6 pieces) | NADESHIKO Rice Mask (10 sheets) | Elixir Day Care Revolution Tone Up SP+ aa (35g) | Super VC100 Mask | Anessa Perfect UV Skincare Milk NA |
| ー | Super VC100 Mask | Koisuru Oshiri Hip Care Scrub Soap (Pelican Soap) | ◎ High-Class Pure Retinol Serum | Gokujyun Premium Hyaluronic Lotion | NADESHIKO Rice Mask (10 sheets) | Skincare Tone Up UV Essence |
| ー | ー | Heroine Make Heated Eyelash Curler PHB-HM02B-PK | ー | ー | ー | DHC Medicated Lip Cream |
Medicines
| Taiwan | Hong Kong S.A.R | South Korea | Indonesia | Thailand | Malaysia | Vietnam |
| Alinamin EX Plus 270 tablets | Nose Mint (5-pack) | Kyusoku Jikan Ashi-Sukkiri Sheet (18 sheets) | Roihi Tsuboko Large Patches (78 patches) | DHC 60-Day Vitamin C Hard Capsules | ー | Glucosamine Tablets (Economy Pack) |
| Kyoryoku Wakamoto 1000 tablets | ◎ Teeth Master White Clean Brush | MUHI Patch A (76 sheets) | Deonatulle Soft Stone W Color Control | ◎Kyusoku Jikan Ashi-Sukkiri Sheet Large Lavender | ー | GH-Creation Height Supplement |
| DHC 60-Day Fast-Acting Blueberry | Pabron Gold A Tablets [Class-2 OTC medicine] for cold symptoms | Roihi Tsuboko 156 patches | ◎ D Soothing UV Stick Vitamin | ー | ー | Deep Ocean Spirulina Blend |
| ◎ Amino Collagen Premium | ◎Kyusoku Jikan Ashi-Sukkiri Sheet Large Lavender | Salonpas® Ae 140 patches | ◎ Kyusoku Jikan Ashi-Sukkiri Sheet Bijin Large Lavender | ー | ー | Fish Oil Tablets |
| ◎Kyusoku Jikan Ashi-Sukkiri Sheet Large Lavender | Rohto V5 30 capsules | ー | ー | ー | ー | Roihi Tsuboko 156 patches |
| ー | ー | ー | ー | ー | Meiji Step 800g |
Others
| Taiwan | Hong Kong S.A.R | South Korea | Indonesia | Thailand | Malaysia | Vietnam |
| ◎ Gekiatsu Super Gorilla no Hitotsuki SGA-2501 | Panasonic Vitalift RF EH-SR86 | ー | ー | Sanrio Maegami Clip Hello Kitty | Souvenir Magnet | ー |
| Panasonic Vitalift RF EH-SR86 | ◎ JONETZ Extended Zipper Carry Case | ー | ー | Monchhichi Keychain Woman | ー | ー |
| ◎ Panasonic Facial Massager Replacement Case | ◎ Gekiatsu Super Gorilla no Hitotsuki SGA-2501 | ー | ー | Monchhichi Keychain Man | ー | ー |
Popular Products Among People from Taiwan
While medicines are popular, many also purchase food and unique delicacies. Since many visit stores in Okinawa, Okinawan souvenirs like "Yukishio Sand Cookies " are also top sellers.
ICHIRAN Ramen Hakata-style Thin Straight Noodles (5 servings)
The instant noodles from ICHIRAN Ramen are so popular that foreign tourists line up at stores to get them. They even ranked 4th in the "Overseas Customers’ Bulk Buying Category" of the "Donki Hit Product Awards 2025," showing overwhelming popularity.
BAKE Creamy Cheese
Ranked 1st in the "Overseas Customers’ Bulk Buying Category" of the "Donki Hit Product Awards 2025." Among the seven countries introduced this time, it was also a top seller in five. These baked chocolates taste just like mini cheesecakes with a rich flavor. Crispy on the outside, melty on the inside, the texture is irresistible! Introduced by influencers across Asia, its popularity spread quickly through word of mouth.
QUALITY 1st Derma Laser Super VC100 Mask
A pore care mask that provides intensive care with four types of highly concentrated Vitamin C, infused in a high-adhesion essence-soaked sheet. A new brand for those under 24, "[BeMe by Derma Laser]," is also launching exclusively at Donki.
Popular Products Among People from Hong Kong
Food and medicines are popular, and unique delicacies and Okinawan souvenirs are also highly sought after.
PABLO Cream Daifuku
From the famous "Freshly Baked Cheese Tart Specialty Store PABLO," known for long lines of customers, three new sweets went on sale at select Donki stores starting Friday, August 1, 2025. This Cream Daifuku is a fusion Japanese confectionery made with chewy mochi skin filled with smooth cheese paste and cream. It’s also delicious when chilled.
Gekiatsu Super Gorilla no Hitotsuki SGA-2501
Part of the Gorilla Series, known for unique names like "Gorilla no Hitotsuki" and "Gorilla no Hitotsukami," and for their "painfully good" yet highly functional massage experience. Perfect for refreshing tired legs after a long day of walking while traveling.
Popular Products Among People from South Korea
In Korea as well, food and pharmaceuticals are the best-sellers! And compared to other countries, more people seem to pick up alcohol in the food category.
JONETZ Sweet Potato Spread
When it comes to Don Quijote, the roasted sweet potatoes sold at the storefront are a classic. To recreate that moist, sweet flavor, the recipe was adjusted down to the 1% level until it was finally perfected. Spread it on bread and you can easily enjoy that roasted sweet potato taste at home.
Heroine Make Heated Eyelash Curler PHB-HM02B-PK
This Don Quijote exclusive model is a heated eyelash curler. The temperature can be set from 55°C to 85°C in 10-degree increments, and it’s said to heat up super quickly.
Popular Products Among People from Indonesia
Snacks and food items are especially popular, and among the seven countries surveyed, many food products ranked as best-sellers. Cosmetics and pharmaceuticals are also in demand.
KitKat Peach
KitKats themed around different regions are sold all over the world, but if you’re buying in Japan, it has to be a Japan-exclusive flavor! This "KitKat Peach" was actually a joint product between Don Quijote and Nestlé Japan.
High-Class Pure Retinol Serum
Said to promote skin renewal and help improve wrinkles and spots, retinol serums are often quite pricey. But Don Quijote’s retinol serum is affordable enough to use generously, earning it praise even from beauty enthusiasts.
Popular Products Among People from Thai
Food and cosmetics are strong sellers here too. Plus, Monchhichi—a nostalgic character for Japanese people—has become a huge hit, ranking among Don Quijote’s best-sellers in Thailand.
JONETZ Egg Over Rice Sauce
A favorite among Japanese shoppers as well, this sauce recreates the flavor of tamago kake gohan (raw egg over rice). The soy sauce base and egg sauce come in one container—just snap it open and you’ve got instant tamago kake gohan! It’s shelf-stable too. It actually ranked as a best-seller in Hong Kong, Korea, and Thailand.
Monchhichi Keychain
Monchhichi, the Japanese character first released in 1974, is set to take Thailand by storm in 2025! Buying one in Thailand comes at a higher price, so Don Quijote is a great place to grab one.
Popular Products Among People from Malaysia
Snacks and food items are the top attention-grabbers here. In fact, out of the seven countries featured this time, Malaysia had the highest number of food products among its best-sellers. Cosmetics and souvenir magnets are also especially popular.
Kororo White Peach Gummies
These juicy gummies are wrapped in a collagen film, giving them a popping texture that feels just like biting into real fruit. Don Quijote also releases limited-edition flavors depending on the season, so be sure to check them out!
Kyoto Cha-no-Kura Uji Matcha 300g
This powdered Uji matcha comes from a long-established tea shop in Kyoto. With health-conscious lifestyles on the rise, more and more people in Southeast Asia are enjoying matcha as a healthy drink.
Popular Products Among People from Vietnam
Pharmaceuticals are especially popular here, with many people purchasing supplements and health foods. Another notable trend is the high demand for powdered milk.
Meiji Step 800g
Unlike infant formula, "Meiji Step" is follow-up milk designed to support the nutrition often lacking in children between ages 1 and 3. Shoppers here often buy the large 800g cans.
Roihi Tsuboko Pain Relief Patches
First released in Japan in 1989, these warm sensation patches use active ingredients to stimulate circulation and ease symptoms like stiff shoulders and back pain. Some of FUN! JAPAN’s international staff even swear by them!
Bring Home Memories from Don Quijote!
It was fascinating to see how best-selling products differ from country to country. On your next trip to Japan, why not use this article as a guide to discover the perfect souvenirs at Don Quijote?
Don Quixote official website 👉 Click here
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