Where to Eat Parfaits in Japan! 4 Popular Fruit Parlors to Enjoy Seasonal Fruits – Shiseido Parlour’s Strawberry Parfait

A "fruit parlor" is a place that serves parfaits, cakes, drinks, and other treats featuring seasonal fruits as the star. Japan has many famous fruit parlors. One of the charms is that, besides parfaits, you can also enjoy a variety of menu items made with fresh fruits, such as fruit sandwiches and fresh juices. In this article, we’ll introduce four well-known fruit parlors in Tokyo, including Takano Fruit Parlor.

*All prices include tax.

What is a Fruit Parlor?

A fruit parlor is a type of café that serves parfaits, cakes, drinks, and other sweets made with seasonal fruits. It is said that fruit parlors in Japan began when Ginza Sembikiya opened in 1913 (Taisho 2).

In Tokyo, there are several famous fruit parlors—some focus mainly on parfaits, while others also offer a wide variety of sweets such as sliced cakes and waffles. Most fruit parlors serve seasonal menus featuring fruits at their peak. When visiting a fruit parlor, it’s a good idea to check if they have menu items that feature your favorite fruits.

Menus at Fruit Parlors

Standard menu

• Parfaits beautifully decorated with perfectly cut seasonal fruits.

• "Fruit sandwiches" made with fruits and fresh cream between thin slices of bread.
• "Pudding à la mode"—custard pudding served with fruits and ice cream.

etc. are standard menus.

Special menu

• "Roast beef sandwiches" with thin slices of roast beef as the filling.

• "Clubhouse sandwiches" made with three slices of toasted bread filled with chicken, bacon, lettuce, tomato, egg, and more.

Some parlors also serve these savory sandwiches that are perfect for lunch.

Seasonal limited menu

• "Cut fruit" platters featuring fruits at their peak.

• Parfaits and sweets decorated with seasonal fruits—such as strawberries in spring, peaches in summer, grapes in autumn, and mandarins in winter.

Among the most popular fruits are strawberries, Shine Muscat grapes, melons, and peaches.

A Seasonal Fruit Calendar for Japan – Fruits at Their Best in Spring, Summer, Autumn, and Winter

Recommended Fruit Parlor ① Ginza Sembikiya – Ginza Main Store Fruit Parlor

Operated by Ginza Sembikiya, which was founded in 1894 after branching off from “Sembikiya Sohonten” (known at the time as Shinbashi Sembikiya). In 1913, it opened Japan’s first fruit parlor, continually exploring new ways to enjoy fruits, including inventing the “Fruit Punch.”

In addition to offering seasonal fruits like melons and peaches, as well as parfaits made with them, the company also operates the “Ginza Main Store Fruit Shop” and the “Shinjuku Store Fruit Shop.”

About Ginza Sembikiya Ginza Main Store Fruit Parlor

The main store, “Ginza Sembikiya Ginza Main Store Fruit Parlor,” is in an excellent location just steps from Tokyo Metro Ginza Station Exit B5, facing the main street with a bright, open atmosphere inside. The menu is simple and straightforward, allowing customers to enjoy the natural flavors of the fruits. English menus are available, making it easy for international visitors to order.

On weekdays, the shop often gets busy around 14:00, while in summer it can be crowded right from opening. Weekends and holidays also tend to draw many customers before opening, with lines forming outside. However, around 12:00 it tends to quiet down, making it an ideal time to visit.

Recommended Menu at Ginza Sembikiya Ginza Main Store Fruit Parlor

The signature “Ginza Parfait” (¥2,200) features beautifully arranged seasonal cut fruits, jelly, vanilla ice cream made with vanilla beans, seasonal sorbet, and whipped cream.

Another recommendation is the symbolic “Musk Melon Parfait” (¥3,300), a year-round favorite. It’s elegantly decorated with musk melon, vanilla ice cream, melon sorbet, feuilletine, white chocolate cream, elderflower jelly, and whipped cream. Before opening each day, the texture and sweetness of the musk melons are checked, and if they are firmer or softer than usual, this is communicated to customers in advance.

Seasonal limited menus using domestic strawberries, mangoes, peaches, and Japanese chestnuts are so popular that customers often inquire about their sales periods. Other popular items include “Seasonal Fruit Assortment” (¥1,540 and up), “Fruit Punch” (¥1,320) with syrup containing red wine, and “Fruit Sandwich” (¥1,540) made with whipped cream, apple, yellow peach, melon, strawberry, and chestnut between slices of bread.

Ginza Sembikiya Ginza Main Store Fruit Parlor

• Address: 2F, 5-5-1 Ginza, Chuo-ku, Tokyo
• Access: Just outside Tokyo Metro Ginza Station Exit B5
• Hours: 11:00–18:00 (until 19:00 on Saturdays), lunch is served Mon–Fri 11:00–13:00
  *Last orders are 30 minutes before closing; seating is limited to 90 minutes
• Closed: Year-end and New Year holidays
• Website: https://ginza-sembikiya.jp/f/ginzaparlor

Recommended Fruit Parlor ② Takano Fruit Parlor

Takano Fruit Parlor is operated by Shinjuku Takano, a luxury fruit specialty store founded in 1885 with over 140 years of history. They serve sweets and dishes made with fruits at their seasonal peak. Currently, there are 8 fruit parlor locations in Tokyo, Saitama, Yokohama, and Nagoya. In addition, they sell fruits, cakes, and prepared foods, operate juice bars, and run other brands such as “Pafério” and “Takano Fruit Tiara.”

Recommended Menu at Takano Fruit Parlor

The “Fruit Parfait” (¥1,870), available year-round, lets you enjoy 13 types of fruits in one serving. It includes two types of sorbet, vanilla ice cream, and refreshing Cointreau jelly hidden at the bottom of the glass.

The “Peach Parfait” (¥2,200), available only during summer at the Shinjuku Main Store, is especially popular with women who love peaches. Layers of apricot yogurt cream are placed between peach jelly and granité, with the tartness balancing the peach’s sweetness. Even the sweetly simmered peach skin is included, allowing you to savor the aroma and flavor of peaches until the very last bite.

Another highlight is the “Shizuoka-grown Musk Melon Parfait” (¥3,850), available only at the Shinjuku Main Store. This parfait showcases Shinjuku Takano’s signature fruit, the musk melon, arranged in an “ichimatsu” checkered pattern—one of Japan’s traditional designs, symbolizing prosperity and eternity, making it an auspicious presentation.

Among non-parfait menu items, the “Pudding à la Mode” (¥1,540) is also popular. It features house-made pudding with a pleasantly springy texture, colorful fruits, and vanilla ice cream—just looking at it is enough to lift your spirits.

Flagship Store: Takano Fruit Parlor Shinjuku Main Store

Just a 1-minute walk from JR Shinjuku Station East Exit, Takano Fruit Parlor Shinjuku Main Store offers a spacious interior filled with natural light from its distinctively rounded windows, where you can enjoy views of Shinjuku’s cityscape. Multilingual menus (English, Korean, Simplified Chinese, and Traditional Chinese) are available for standard and seasonal menu items. The shop tends to be relatively busy between 14:00 and 16:00.

Takano Fruit Parlor Shinjuku Main Store

Recommended Fruit Parlor ④ Shiseido Parlour Ginza Main Store Salon de Café

Shiseido Parlour first made a name for itself in 1902 as a shop equipped with Japan’s very first “soda fountain,” a machine that produced and sold soda water and the then-rare treat of ice cream. In 1928, it opened a full-scale Western-style restaurant, and by the early Showa period, it had begun selling Western-style confectionery. In addition to the Ginza Main Store, there are also locations in Nihonbashi, Harajuku, and more.

Recommended Menu at Shiseido Parlour Ginza Main Store Salon de Café

A long-time favorite available year-round is the “Strawberry Parfait” (¥2,200), decorated with careful attention to flavor balance to match Shiseido Parlour’s traditional ice cream. Seasonal parfaits made with fresh fruits like peaches, Japanese chestnuts, crown melons, and Sato Nishiki cherries are also very popular. Another classic is the “Ice Cream Soda (Lemon)” (¥1,200), a Shiseido Parlour specialty that has been loved for many years. It combines soda water, served since 1902, with homemade ice cream floating on top.

About Shiseido Parlour Ginza Main Store Salon de Café

Located on the 3rd floor of the Tokyo Ginza Shiseido Building in Ginza 8-chome, this café features an eye-catching space with red walls and pink interior décor. Menus include English translations. Reservations are not accepted, so depending on how crowded it is, you may have to wait—visiting with extra time to spare is recommended. On the 1st floor, the shop offers Western-style sweets that make perfect souvenirs, so you can enjoy both parfaits and souvenir shopping in one visit.

Shiseido Parlour Ginza Main Store Salon de Café

• Address: 3F Tokyo Ginza Shiseido Building, 8-8-3 Ginza, Chuo-ku, Tokyo
• Access:
• About 7 minutes on foot from Ginza Station (Tokyo Metro Ginza, Hibiya, and Marunouchi lines)
• About 5 minutes on foot from Shimbashi Station (JR Yamanote Line, Keihin-Tohoku Line, Tokyo Metro Ginza Line, and Toei Asakusa Line)
• Hours: 11:00–21:00 (Last order 20:30), Sundays and public holidays until 20:00 (Last order 19:30)
• Closed: Mondays (open on public holidays), year-end and New Year holidays
• Website: https://parlour.shiseido.co.jp/shoplist/salondecafeginza/

Recommended Fruit Parlor ⑤ Mizunobu Fruit Parlor

Founded in 1915, “Mizunobu” is a long-established fruit shop from Yokohama, and “Mizunobu Fruit Parlor” is its authentic fruit parlor in the Yokohama Kitanaka area, offering a refined escape from everyday life. It is located on the 1st floor of the commercial and cultural complex “KITANAKA BRICK & WHITE,” with direct access from Bashamichi Station on the Minatomirai Line. While the menu focuses mainly on desserts, they also serve light meals such as fruit sandwiches.

The interior was designed by Eiji Mitooka, known for designing numerous JR Kyushu train cars and stations. All lighting fixtures, chairs, and tables are original designs. While the décor has a European feel, it also incorporates Japanese and Chinese oriental patterns throughout, with meticulous attention to detail.

The shop can get crowded before 3 p.m., but between 5 p.m. and 7 p.m. is said to be a more relaxed time to visit. Reservations in advance are recommended. This is a place where you can truly experience the exceptional quality of Japanese fruits. English menus are available.

In addition, on September 9, 2022, “Mizunobu Brook & Factory” opened in Yokohama Hammerhead, serving seasonal menus that pair seasonal fruits and sauces with teas selected to complement the dishes.

For fruits like strawberries and grapes, the slices are cut in a way that resembles flowers when viewed from above, making the presentation of the parfait fruits as beautiful as an art piece. At “Mizunobu Fruit Parlor Lab,” located on the 2nd floor of the Colette Mare commercial facility in front of JR Sakuragicho Station, they serve photogenic sweets that are “a joy to look at and eat.”

Recommended Menu at Mizunobu Fruit Parlor

Seasonal parfaits made with fresh fruits are especially popular, such as strawberries from January to March, peaches from July to August, and grapes from September to October. Among them, the “Fruit Platter” is a dish that truly lets you experience the exceptional quality of Japanese fruits.

They focus not only on freshness but also on providing fruits in their best condition by carefully controlling the ripening environment and expertly judging the state of each fruit. With direct connections to farms and production areas all over Japan, they are able to source high-quality and rare fruits.

Mizunobu Fruit Parlor

• Address: 1F KITANAKA BRICK & WHITE, 5-57-2 Kitanakadori, Naka-ku, Yokohama-shi, Kanagawa
• Access:
• Directly connected to Bashamichi Station on the Minatomirai Line, about 1 minute on foot
• About 8 minutes on foot from Sakuragicho Station (JR Negishi Line, Keihin-Tohoku Line, Yokohama Municipal Subway Blue Line)
• Hours: 11:00–20:00 (Last order 19:00)
• Closed: Follows KITANAKA BRICK & WHITE’s schedule
• Website:https://www.mizunobubrooks.com/fruit-parlor/
• How to book: https://www.tablecheck.com/ja/shops/mizunobu-fruit-parlor/reserve