In March 2026, Japan’s leading electronics retailer “BicCamera” opened its new “BicCamera Ikebukuro West Exit IT tower Store.” This experiential shop has been attracting attention as a place where you can see, touch, and test the latest electronics and beauty items. The store also offers a wide range of private brand products, souvenirs featuring popular Japanese characters, and game-related goods. In this article, we take a closer look at the features and highlights we discovered while touring the BicCamera Ikebukuro West Exit IT tower Store. We’ll also introduce some great coupon deals.
👉Get even more savings on top of the 10% tax-free discount! BicCamera coupons available here
New BicCamera Store Opens in Ikebukuro! An Experiential Concept
The “BicCamera Ikebukuro West Exit IT tower Store” opened in March 2026 inside the new Ikebukuro West Exit landmark, “IT tower TOKYO.” This is the fourth BicCamera store in the Ikebukuro area, and it’s gaining attention as a shop where you can actually experience products and services before making your choice.
“IT tower TOKYO,” where the store is located, is home to a variety of shops, including Starbucks, THE CITY BAKERY, and a supermarket offering foods from around the world. It’s not just a shopping destination, but also a spot where you can discover new gourmet experiences and lifestyle trends.
Themed Floors at “BicCamera Ikebukuro West Exit IT tower Store”｜A New Experience on Every Floor
BicCamera Ikebukuro West Exit IT tower Store spans three floors, from the 2nd to the 4th. The 2nd floor is themed “Food,” the 3rd floor “Clothing,” and the 4th floor “Living.”
Unlike conventional electronics retailers where you simply purchase products, this new style of shop is based on the concept of “a place where you can discover your own lifestyle and new finds while experiencing products and services.” Each floor also has expert staff known as “BicCamera Meisters,” who are highly knowledgeable about the products and ready to assist you with any questions.
This time, FUN! JAPAN staff from Taiwan and Hong Kong toured the store and will introduce the unique appeal of BicCamera Ikebukuro West Exit IT tower Store based on their experiences.
2nd Floor: Kitchen Appliances and Alcohol Section｜BicCamera’s First-Ever Extensive Tasting Area
First, when you go up to the second floor, you'll find a spacious area themed around "food." On this floor, not only can you directly interact with kitchen appliances, but there is also a space featuring a wide variety of alcoholic beverages, mainly from Japan. The highlight here is that you can compare flavors and product performance for yourself, making it easy to choose the items that best suit your needs.
The appliances displayed in the store are stylish and modern in design, so you’re sure to find items that will make cooking and mealtime more enjoyable.
Experience and Compare Popular Kitchen Appliances at the "Shishokudo" (Tasting Hall)
The main attraction on the second floor is the "Shishokudo" (Tasting Hall). In the center of the floor, there is an experience corner called the "Shishokudo" (Tasting Hall), where a counter with a café-like atmosphere is lined with various coffee makers, toasters, and other kitchen appliances. Here, you can sample coffee brewed with the coffee makers you’re interested in, as well as try bread toasted in the toasters and rice cooked in the rice cookers on display.
Kitchen appliances are something you want to choose according to your lifestyle and preferences. For example, even with rice cookers, some people prioritize freshly cooked taste, while others want rice that still tastes good after freezing. Coffee makers also have various features, such as models that brew quickly or allow you to adjust the strength of the coffee.
Being able to compare the features as well as the differences in flavor and results of each item is unique to this corner. The atmosphere makes it easy to casually consult with staff, who will kindly explain the functions and differences. Here, you can make a purchase with confidence, even when it comes to high-end kitchen appliances.
The Popular Lifestyle Shop "AKOMEYA TOKYO" Opens in Store
"AKOMEYA TOKYO" is a lifestyle shop that offers a selection of carefully chosen rice varieties from across Japan, as well as rice accompaniments, dashi stock, seasonings, tableware, and kitchenware. Now, AKOMEYA TOKYO has opened a store inside BicCamera Ikebukuro West Exit IT tower. It offers a one-stop shopping experience where you can find everything from home appliances to food products in one place.
Next to the rice cookers, you’ll find rice, seasonings, and cutlery selected by AKOMEYA TOKYO, creating a space that makes it easy to imagine your own dining table. Whether you’re looking for a small gift or something special for a loved one, it’s easy to choose according to your purpose and budget.
A Fully Stocked Rice Cooker Section! Thorough Comparison of Popular Brands
Among the "Food" section on the second floor, the rice cooker area is especially well-stocked. The latest models from popular Japanese brands such as Tiger, Zojirushi, and Panasonic are all on display.
It is said that the inner pot is crucial for cooking delicious rice. At BicCamera Ikebukuro West Exit IT Tower, they use a display method where the main unit and the inner pot are placed side by side. This makes it easy to see the differences and features of each brand, as well as the weight and thickness of the pots.
Japanese-made rice cookers are also very popular among tourists, with many people purchasing them as souvenirs. However, if you plan to take one overseas, be sure to check if it is compatible with the voltage in your country.
Alcohol Section | Taste Japanese Wine for 500 Yen
As you head to the back of the floor, you'll find a section with an entire wall lined with alcoholic beverages. Here, they mainly offer drinks produced in Japan, such as wine, whisky, shochu, and beer. The highlight is the wine tasting area, where you can sample select wines from a dispenser for just 500 yen. This spot has become popular as a place where visitors can casually compare and sample different wines.
If you find a wine you like, you can purchase a bottle on the spot. In addition to wine, there is a wide selection of sake, shochu, and domestically produced gin available.
Another feature of this floor is the rest area. At BicCamera Ikebukuro West Exit IT Tower, you can enjoy services not found at other stores, such as frozen "Tanita Shokudo" bento meals and soft serve ice cream (150 yen). You can also heat up your purchased meal in the latest microwave ovens and enjoy it on the spot, making it a relaxing space to take a break during your shopping.
3rd Floor | Beauty Appliances and Audio Equipment
The third floor is themed around "Style." On this floor, you’ll find a wide variety of items, including beauty appliances, audio equipment, cameras, and other lifestyle products. Just like the kitchen appliance section on the second floor, you can actually try out the products here and compare their comfort and features. This space allows you to find items that suit your personal style for various occasions, whether going out or in your daily life.
TRY-FULL STUDIO
The main attraction on the third floor is the "TRY-FULL STUDIO." Here, over 400 popular beauty appliances, including hair dryers and hair irons in various colors, are displayed along the wall. Products from each manufacturer are organized by theme, and you can actually try them out and compare them.
What’s especially impressive is the extensive selection of hair irons on display. Each manufacturer offers a variety of types, making it hard to choose. Not only can you check the weight and design, but you can also test the usability, heat-up time, and the finished result, making it easier to find the model that suits you best.
In addition to appliances, there are also many fragrances and other lifestyle items available to try, which is another appeal of TRY-FULL STUDIO.
Get Popular Items at the ReFa Section
On the third floor, there is a dedicated section for the popular total beauty brand "ReFa," which is well-known both in Japan and overseas. A wide range of items is available, from bestsellers to the latest models, and you can compare them in person. You can also consult with dedicated ReFa staff about how to use the products and their features. You are free to try out combs and brushes, and you can also check the weight and operability of shower heads and hair dryers.
4th Floor | Home Appliances, Toys, and BicCamera’s Private Brand
The fourth floor is themed around "Living," and offers a wide range of items from large home appliances to daily necessities and toys. The displays are designed to help you easily imagine how the products would fit into your actual life, allowing you to check the usability of items and choose those that best match your lifestyle.
Spotlight on Best-Selling Items from the Private Brand "Bic Idea"!
The highlight of this floor is the special section for BicCamera’s new original brand, “BicIdea.” “BicIdea” develops products based on customer feedback, offering items that solve small inconveniences in daily life. The affordable price range is also one of the reasons for its popularity.
Among these, the towel series co-developed with the towel manufacturer “Izawa Towel” is especially popular, as customers can choose according to their lifestyle and needs. Because the products are developed with input from staff who work closely with home appliances every day, their insights into usability and convenience are reflected in the designs.
In addition, there are many other items to make daily life more comfortable, such as mini handheld fans and lightweight hair dryers. The product lineup is expected to expand even further in the future, making this a brand to keep an eye on.
Get Character and Game Souvenirs at the Toy Section
The toy section features a wide selection of Japanese games and character merchandise, which are also popular at other BicCamera stores. In addition to game consoles, there is a great variety of items related to globally popular Pokémon, Sanrio, and Tamagotchi. This area is also very popular among travelers, and is enjoyable even if you just stop by for a quick visit. It’s a recommended spot for those looking for uniquely Japanese souvenirs.
BicCamera Ikebukuro West Exit IT tower Store: Coupons Available! Enjoy Great Deals on Popular Items
At BicCamera Ikebukuro West Exit IT Tower Store, special coupons for international visitors are available. Products in the store are tax-free, and by using coupons, you can enjoy even greater savings. In addition to electronics, there is a wide selection of popular cosmetics, snacks, and character goods—perfect for picking up uniquely Japanese souvenirs. It’s also convenient for bulk shopping at the end of your trip, so be sure to stop by!
👉Get even more savings on top of the 10% tax-free discount! BicCamera coupons available here
BicCamera Ikebukuro West Exit IT Tower Store
- Address: 2nd–4th Floor, IT tower TOKYO, 3-28-13 Nishi-Ikebukuro, Toshima-ku, Tokyo
- Access: Directly connected to Ikebukuro Station, Exit C4
- Business hours: 10:00–21:00
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