If you've made the effort to come all the way to Japan, you definitely want to fully enjoy your souvenir shopping. In that regard, you can count on "BicCamera." Although it is primarily a electronics retail store, it offers a wide array of items, including sweets, cosmetics, medicines, stationery, toys, and alcohol. It is a convenient spot where you can find everything you need in one place. Among all the locations, the Yurakucho store is especially easy to access and very comfortable to shop in. In this article, we introduce popular souvenir categories, tax-free services, and money-saving coupons so you can make the most of your visit to BicCamera.
*Prices mentioned in this article are as of November 2025
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Where Should You Buy Japanese Souvenirs? "Electronics Retailers" Are Convenient and Highly Recommended!
When choosing memorable souvenirs from your trip to Japan, you probably think of a wide variety of items like sweets, medicines, stationery, and alcohol. Of course, you can buy these at specialty souvenir shops, department stores, or airports, but medicines and supplements are usually found at drugstores, and snacks at convenience stores or supermarkets, which can make it a hassle to visit multiple places.
This is where electronics retailers come in handy. While you might think they only sell electronics, they actually offer a wide selection of sweets, medicines, supplements, popular cosmetics, stationery, and alcohol, making them a one-stop shop for Japanese souvenirs.
What’s more, many electronics retailers have tax-free counters, making the process smooth and easy. You can stop by during your sightseeing and shop smartly while saving time.
However, souvenir sections with such a wide selection are mainly found in large urban stores located in cities like Tokyo, Osaka, and Fukuoka. Among them, the most representative examples are major chains such as BicCamera, Yodobashi Camera, and Yamada Denki.
This time, we’re focusing on “BicCamera,” which stands out for its wide selection and ease of shopping. Let’s take a look at what kinds of souvenirs you can find!
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Why “BicCamera” Is the Top Choice Among Electronics Retailers
If you want to get all your Japanese souvenirs in one go, electronics retailers are incredibly convenient. Among them, BicCamera is especially reliable. With its wide selection, convenient locations, and helpful staff, it’s an easy place to shop.
An Incredible Lineup with All the Souvenirs You’re Looking For
When you hear "Bic Camera," you probably have a strong image of home electronics, but it is actually a treasure trove for souvenir shopping. You can find almost every category you might be looking for, from bulk sweets like gummies and chocolates, to "Made in Japan" stationery, popular cosmetics, medicines, supplements, and even Japanese sake and whiskey. A major appeal is the ability to shop while effectively using your travel time, without the need to visit multiple stores.
Expert Staff Offer Attentive Support! Multilingual Service for Peace of Mind
At BicCamera, each floor has staff members who are highly knowledgeable about the products, so they can kindly answer questions such as "Which one should I choose?" or "How do I use this product?" In addition, some stores have staff who can speak English, Chinese, Korean, and other languages, so you can feel at ease even when you need an explanation about a product. Being able to get direct advice from staff with expert knowledge is a major advantage unique to large electronics retailers. Of course, the Yurakucho store also has friendly multilingual staff who will guide you with care.
Excellent Access Near the Station! Easy to Stop By While Sightseeing
BicCamera has many stores in major areas that travelers visit, such as Tokyo, Osaka, Fukuoka, and Yokohama. All of the stores are located right next to train stations, making them easily accessible from sightseeing spots and hotels. It's convenient because you can easily fit a visit into your schedule, whether you want to stop by between sightseeing or quickly pick up something before heading back. The Yurakucho store is directly connected to Tokyo Metro Yurakucho Station and is right in front of JR Yurakucho Station. It's easy to visit in between sightseeing in Ginza or Tokyo Station.
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[Complete Guide] Popular Japanese Souvenirs Sold at BicCamera
In this article, we actually visited the BicCamera Yurakucho store to check out what kinds of items are available inside.
Snacks｜Buy Gummies and Chocolates in Bulk for Sharing
On the 3rd floor of the BicCamera Yurakucho store, there is a snack section. The shelves are lined not with luxury gift items, but with familiar snacks you might see at convenience stores or supermarkets. Many of them are the perfect size and price for sharing with a group, making them hard to resist.
Especially popular are matcha-flavored sweets. Unique Japanese flavors like matcha "Alfort" are classic items that make great souvenirs and are sure to be appreciated as a memory of your trip.
In addition, one corner of the sweets section is lined with extremely popular gummies. You'll find "Cororo," known for its realistic texture, and "Nippon Yell Gummy," made with fruit juice from all over Japan. The lineup is full of gummies that let you really taste the fruit, making it irresistible for gummy lovers.
Near the cash registers, there is a classic snack section with a wagon display. Here, you’ll find long-selling products that are familiar to Japanese people, such as “Pocky,” “Kinoko no Yama,” and “Almond Chocolate,” creating a space that makes you want to pick up a few extra treats on impulse.
On the second floor, there is also a Japanese souvenir section, where you can find classic souvenirs like “Tokyo Banana,” which are commonly sold at train stations and airports for travelers to take home.
When you go up to the fourth floor, you’ll find a dagashi (traditional Japanese snacks) section in one corner of the toy area, where you can buy treats for as little as 10 to 200 yen. The retro atmosphere is reminiscent of old-fashioned dagashi shops, and for Japanese people, it’s a nostalgic lineup of snacks that brings back memories.
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Cosmetics｜From Skincare to Makeup, All the Popular Brands (Shiseido, KOSÉ, and more)
On the third floor of BicCamera Yurakucho store, you’ll find a spacious cosmetics section. The selection covers a wide range of categories, from skincare and base makeup to point makeup and hair care, featuring all the items currently popular in Japan. You’ll find everything from classic drugstore cosmetics to Japanese brands like Shiseido and KOSÉ, so you can take your time choosing the perfect products for your needs.
The shelves are stocked with signature items from popular brands. You can check out all the trending products in Japan at once, such as mascara and eyeliner from “dejavu,” eyeshadow from “excel,” Lip Monster from “KATE,” as well as items from CANMAKE and Heroine Make.
Some products also have testers available, allowing you to try out the colors and textures on the spot before making your choice which is another great point for shoppers.
There is also a wide variety of skincare products, including not only lotions and serums, but also popular face washes such as “Perfect Whip” and “Soy Milk Isoflavone,” all of which are staple favorites and well-stocked.
Furthermore, face masks, which are easy to choose as gifts, have their own dedicated section. The “Derma Laser Super VC100 Mask” from Quality 1st, which has been a huge hit for the past two to three years, is also displayed in large quantities.
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Pharmaceuticals｜A full range of cold medicine, vitamins, and supplements
On the same third floor, there is also a pharmaceuticals section. They carry a wide range of products, including cold medicine, stomach medicine, skin ointments, painkillers such as headache medicine, and even eye drops, making it convenient for managing your health while traveling or picking up souvenirs.
Popular items such as “Alinamin” come with product descriptions in multiple languages, including Chinese, which can help you find the product that best suits your needs.
Vitamin supplements and other health products are displayed along an entire wall, clearly organized by concern such as "Sleep Support" and "Skin Firmness, Elasticity, and Moisture." Explanations in English and Chinese are also provided, making it easy to smoothly find the product that suits your needs.
Furthermore, the medicine section always has a licensed sales staff member on duty, so you can consult them if you have any concerns about ingredients or usage. This is another reassuring point for shoppers.
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Toys｜Character Goods and Popular Games (Sanrio, Pokémon, and more)
When you head up to the fourth floor, you’ll find a lively and exciting toy and game section. The atmosphere is so fun that not only children but also adults will find themselves stopping to look around. No matter where you turn, the displays are full of energy and are sure to lift your spirits.
A key feature is the impressive lineup of the latest games, including popular consoles like Nintendo Switch 2 and PlayStation 5. With a wide selection of games and accessories, this is a must-visit area for any gaming enthusiast.
The character goods section is also well-stocked, with plush toys and miscellaneous items featuring Japan’s most popular characters such as Super Mario, Pokémon, and Tamagotchi. The colorful items are so fun to look at that just browsing is enjoyable, making this area perfect for souvenir shopping.
There is also a dedicated Sanrio section, offering a wide variety of plush toys, stationery, and fashion accessories. You’ll find Japanese-style designs such as Hello Kitty, My Melody, and Kuromi dressed in kimono, making this a popular area for those looking for uniquely Japanese souvenirs.
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Stationery｜Get High-Performance Japanese-Made Items
On the 4th floor, you'll find a stationery section that's so well-stocked, you might forget you're in an electronics retail store. Of course, you'll find everyday items like ballpoint pens, clips, notebooks, files, and tapes, but the lineup rivals that of specialty stores.
There are also plenty of designs you'll want to buy in bulk, such as stationery featuring popular characters or animal motifs, and stickers with traditional Japanese patterns. These are also popular as souvenirs that are easy to hand out.
In the luxury writing instruments section, you'll find items from Japan's leading brands such as PILOT and Sailor Pen. Fountain pens designed for a superb writing experience and high-quality ballpoint pens make perfect special gifts. The selection is sure to satisfy those seeking top-quality stationery.
👉Get even more savings on top of the 10% tax-free discount! BicCamera coupons available here
Of Course, a Full Range of Digital Devices, Home Appliances, and Cameras!
So far, we've focused on items perfect as souvenirs, but when it comes to BicCamera, the real draw is the incredible selection of electronics and digital devices. You'll find a wide variety of high-quality Japanese products, including smartphones, cameras, and kitchen appliances.
The smartphone section offers a wide selection of chargers, cables, and smartphone cases. With a variety of colors and designs available, you can choose the perfect item to suit your needs.
Head down to the first basement floor to find the kitchen appliances section. Of particular note is the area dedicated to rice cookers that support overseas voltages. All the overseas models are displayed together, making it easy to compare and choose the right one for you.
Photography enthusiasts won't want to miss the camera floor on the second basement level. Cameras from leading Japanese brands such as Canon, Nikon, and Sony are available, along with a wide range of lenses and accessories. SD cards are also sold here, so you don't have to worry if you run out of storage space during your trip.
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Don't Miss the Alcohol, Watches, and Beauty Appliances
At BicCamera Yurakucho store, not only the classic souvenirs but also alcohol, watches, and beauty appliances are extremely popular.
On the second floor, the alcohol section features a wide selection of sake, shochu, beer, and wine, with not only Japanese brands but also a broad lineup of alcoholic beverages from around the world.
The watch section is located on the 6th floor, offering a wide selection of wristwatches from leading Japanese brands such as Seiko, Casio, and Citizen. Clear signs like "MADE IN JAPAN" are prominently displayed, making it easy for those who value quality to find what they're looking for.
Beauty electronics are found on the 3rd floor, with a full lineup of hair dryers, electric toothbrushes, facial devices, and shavers. Many models are compatible with overseas voltages, and you can compare features and designs, making this section popular for both gifts and personal use.
👉Get even more savings on top of the 10% tax-free discount! BicCamera coupons available here
Tax-Free Shopping and Airport Delivery... Services That Delight Tourists
BicCamera Yurakucho store offers a wide range of services to make your shopping experience even more convenient. All items purchased in-store are eligible for tax-free procedures, and the paperwork is handled smoothly. Even if you buy in bulk, you can complete the process in one go, saving you time.
In addition, the "Airport Delivery Service" is perfect for those who don't want to carry large items around. You can have your purchases sent directly from the store to the airport, allowing you to continue sightseeing hands-free. It's also reassuring when buying heavy items like electronics or alcohol.
Furthermore, free Wi-Fi service and foreign currency exchange machines (available at some stores) are also provided. These services that make your trip more comfortable are one of the reasons why BicCamera is so popular.
Great Coupon Deals at BicCamera! Check Out the Stores Too
BicCamera has locations in tourist-friendly areas such as Ikebukuro, Akihabara, and Yurakucho in Tokyo, Namba in Osaka, and Hakata in Fukuoka.
👉Find a store (BicCamera official website)
Currently, FUN! JAPAN is offering exclusive member discount coupons for use at BicCamera. In addition to the 10% tax-free discount, you can get up to 7% off on eligible items. (Cosmetics are 5% off, alcoholic beverages are 3% off, and some items are excluded.)
Using the coupon is very simple. Just show the coupon image at the register and have the barcode scanned at checkout.
The store accepts a wide range of payment methods, including credit cards, UnionPay, Alipay (Alipay+), WeChat Pay, and more. In addition, special payment promotions for international travelers may also be available, with offers updated monthly. For details, please check the in-store posters or ask a staff member.
👉Get even more savings on top of the 10% tax-free discount! BicCamera coupons available here
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