※AI Translated.
Starting from 10:00 AM on Tuesday, January 6, 2026, a collaboration project with "Chiikawa" will begin at "Matsuya," which serves beef bowls, curry, set meals, and other rice bowls, as well as at the tonkatsu restaurant "Matsunoya."
"Matsuya & Matsunoya" × "Chiikawa" Campaign Overview
[Campaign Period]
January 6, 2026 (Tuesday) 10:00 AM – March 31, 2026 (Tuesday) 9:59 AM
[Participating Locations]
All Matsuya and Matsunoya locations nationwide
*Some locations are not included. Please check the campaign website below for participating stores.
▽Campaign Website
https://www.matsuyafoods.co.jp/chiikawa/2026wttm/
The First Collaboration Menu Features Domestic Japanese Black Wagyu: "Matsuya Chiikawa Sukiyaki Hot Pot Set"!
Receive one "Original Meal Ticket Keychain" with each order!
The first collaboration menu item, "Matsuya Chiikawa Sukiyaki Hot Pot Set," made with domestic Japanese Black Wagyu, will be available for purchase.
For each collaboration menu item ordered, you will receive one "Original Meal Ticket Keychain" (six designs in total), exclusive to the "Matsuya" × "Chiikawa" collaboration, given at random.
[Participating Locations]
All "Matsuya" locations nationwide
*Not available at Matsunoya.
*Some locations are not included. Please check the campaign website for participating stores.
[Eligible Menu Item]
・Matsuya Chiikawa Sukiyaki Hot Pot Set
*Available only at in-store ticket vending machines. Orders via Matsuben Net, Matsuya Mobile Order, and Matsuben Delivery are not eligible.
[Sales Period]
January 6, 2026 (Tuesday) 10:00 AM – while supplies last
*Resale is prohibited.
*Limit one order per person per day.
*Photos and images are for illustrative purposes only.
*There are six types, and you cannot choose the design.
*Sales will end at each location once stock runs out.
Order a Kids' Menu Item During the First Campaign Period and Receive an "Original Hand Towel"!
For each kids' menu item ordered, you will receive one "Original Hand Towel" (six designs in total), exclusive to the "Matsuya" × "Chiikawa" collaboration, given at random.
[Participating Locations]
All "Matsuya" and "Matsunoya" locations nationwide
*Some locations are not included. Please check the campaign website for participating stores.
[Eligible Menu Items]
・Matsuya Kids' Beef Bowl Waku Waku Set
・Matsuya Kids' Curry Waku Waku Set
・Matsunoya Kids' Plate
・Matsunoya Kids' Pancake Plate
*Available only at in-store ticket vending machines. Orders via Matsuben Net, Matsuya Mobile Order, and Matsuben Delivery are not eligible.
[Sales Period]
January 6, 2026 (Tuesday) 10:00 AM – while supplies last
*Resale is prohibited.
*Limit three kids' menu orders per person per day.
*Kids' menu items are intended for elementary school children and younger.
*Photos and images are for illustrative purposes only.
*There are six types, and you cannot choose the design.
*Sales will end at each location once stock runs out.
The Second Collaboration Menu Features Authentic Spices: "Matsuya Chiikawa Super Spicy Curry"!
Receive one "Original Figure" with each menu item you order!
As the second round of the collaboration menu, the "Matsuya Chiikawa Super Spicy Curry," made with carefully selected authentic spices, will be available for purchase.
For each collaboration menu item ordered, you will receive one "Original Figure" (collaboration limited edition between Matsuya and Chiikawa, with six different designs in total) at random.
[Participating Locations]
All Matsuya locations nationwide
*Not available at Matsunoya.
*Some locations are not participating. Please check the campaign website for participating stores.
[Eligible Menu Item]
・Matsuya Chiikawa Super Spicy Curry
*Available only at in-store ticket vending machines. Orders via Matsuben Net, Matsuya Mobile Order, and Matsuben Delivery are not eligible.
[Sales Period]
From 10:00 AM on Tuesday, February 17, 2026, until supplies last
*Resale is prohibited.
*Limit one order per person per day.
*Photos and images are for illustrative purposes only.
*There are six types in total. You cannot choose the design.
*Sales will end at each location once stock runs out.
Order a Kids’ Menu item during the second round and receive an "Original Slide Puzzle"!
For each Kids’ Menu item ordered, you will receive one "Original Slide Puzzle" (collaboration limited edition between Matsuya and Chiikawa, with six different designs in total) at random.
[Participating Locations]
All Matsuya and Matsunoya locations nationwide
*Some locations are not participating. Please check the campaign website for participating stores.
[Eligible Menu Items]
・Matsuya Kids’ Beef Bowl Exciting Set
・Matsuya Kids’ Curry Exciting Set
・Matsunoya Kids’ Plate
・Matsunoya Kids’ Pancake Plate
*Available only at in-store ticket vending machines. Orders via Matsuben Net, Matsuya Mobile Order, and Matsuben Delivery are not eligible.
[Sales Period]
From 10:00 AM on Tuesday, February 17, 2026, until supplies last
*Resale is prohibited.
*Limit three Kids’ Menu orders per person per day.
*Kids’ Menu items are intended for children of elementary school age or younger.
*Photos and images are for illustrative purposes only.
*There are six types in total. You cannot choose the design.
*Sales will end at each location once stock runs out.
Win an "Original Collaboration Donburi Bowl" in a web lottery! 100 winners!
100 winners will receive a collaboration limited "Original Collaboration Donburi Bowl" through a web lottery.
You can enter with a receipt showing a total purchase of 800 yen (tax included) or more.
[Prize]
・Original Collaboration Donburi Bowl
*Photos and images are for illustrative purposes only.
[How to Enter]
During the entry period, take a photo of a receipt (meal ticket, receipt, or web receipt) issued at Matsuya or Matsunoya showing a total purchase of 800 yen (tax included) or more, and fill out the required information on the special entry form to apply.
You can also access the entry page from the "Entry Form Here" button on the campaign website.
[Eligible Entry Period] *Only receipts issued during this period are eligible
From 10:00 AM on Tuesday, January 6, 2026, to 9:59 AM on Tuesday, March 31, 2026
[Receipt Entry Submission Period]
From 10:00 AM on Tuesday, January 6, 2026, to 11:59 PM on Tuesday, April 7, 2026
▽Application Form
https://mfsmsipcp-chiikawa-2026flom.cp.msgs.jp/n/form/repb/88CfF5h8pbztHz8fuMyx6
Follow & Repost Campaign! Win an "Original Pin Badge Set" for 100 Lucky Winners!
During the campaign period, follow the official Matsuya X account and repost the designated post to enter a lottery for a chance to win a limited-edition "Original Pin Badge Set" from the collaboration. 100 winners will be selected.
[Prizes]
・Original Pin Badge Set
[Scheduled Date of Target Post]
Tuesday, January 6, 10:00
[Repost Campaign Period]
January 6, 2026 (Tue) 10:00 – January 18, 2026 (Sun) 23:59
[Official Matsuya X Account]
@matsuya_foods
[Scheduled Shipping Date for Prizes]
Mid-February (tentative)
*Photos and images are for illustrative purposes only.
About "Chiikawa"
"Chiikawa" is a manga series by illustrator Nagano, originally published on X (formerly Twitter). The story depicts the fun, bittersweet, and sometimes tough daily lives of Chiikawa and friends. It has gained wide popularity among both adults and children, with over 4.44 million followers as of December 19, 2025. Winner of the Japan Character Award Grand Prix in 2022, 2024, and 2025.
Important Notes
Requests to Customers
Resale, redistribution, or purchases for commercial purposes are strictly prohibited.
Purchase limits for eligible menu items:
・Collaboration menu: Up to one meal per person per day
・Kids menu: Up to three meals per person per day
Thank you for your understanding.
*The number of meals sold per day is limited. When daily sales end or for information on the next sales date, please check the notice at each store location.
Please refrain from leaving food unattended, discarding food, or leaving excessive leftovers beyond what is considered reasonable.
For inquiries regarding this collaboration, please contact the office below.
Please refrain from contacting individual stores directly.
About the Campaign Office
"Matsuya/Matsunoya × Chiikawa Collaboration Campaign" Office
[Operating Period] December 24, 2025 (Wed) – April 14, 2026 (Tue)
[Phone Number] 0120‐832‐789
[Email Address] [email protected]
[Business Hours] 9:00–17:00 (excluding Saturdays, Sundays, public holidays, and New Year holidays [12/27–1/4])
*Please note that it may take some time to respond to your inquiry. Thank you for your understanding.
©nagano
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