Don Quijote (commonly known as Donki), which offers a wide range of cosmetics and skincare products from both Japan and abroad, has announced the #DonCos Hit Award 2026 to honor the most popular products from the first half of 2026 (January to June).
This time, we introduce all six categories, including the “Overall Cosmetics Hit Award,” “Inbound Hit Award,” “Trend World Cosmetics Award,” and “Strongly Recommended Cosmetics Award.” In this article, we have summarized Donki’s most popular products for autumn 2026 in a ranking format.
So, what are the cosmetics and skincare products currently selling well at Donki? We’ll also share information on coupons for great deals!
💡 Special Deal
FUN! JAPAN is currently offering a discount coupon for visitors to Japan that can be used at Don Quijote stores nationwide. Just tap the coupon below and show it at the register to get a tax-free 10% off plus up to an additional 7% discount!
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What is the #DonCos Hit Award?
The #DonCos Hit Award is an award that introduces cosmetics popular at Donki from various perspectives.
Winners are selected based on Donki’s sales data from over 500 stores nationwide and more than 120,000 cosmetics items, as well as support from inbound tourists and feedback from beauty staff. For the 2026AW, not only Japanese skincare and cosmetics products, but also Korean cosmetics, hair care, colored contact lenses, and Donki’s original private brand (PB) products made the rankings.
Additionally, from this time, products that have ranked in the TOP 5 for three consecutive times are inducted into the “Hall of Fame.” Be sure to check out these long-standing favorites!
When is the #DonCos Hit Award 2027?
In 2026, the “2026SS” was announced in spring and the “2026 Award” in autumn. If the schedule remains the same, the “2027SS” may be announced around spring 2027.
However, as of now, the event date and eligible period for 2027 have not been announced. Please check the official information for the latest updates on the #DonCos Hit Award.
Best-Selling at Donki! Overall Cosmetics Hit Award
First, here are the TOP 5 products most purchased by domestic customers in the first half of 2026.
🥇1st Place: FINO Premium Touch Rich Hair Mask | Fine Today
About 670,000 units were sold in the first half of 2026! This long-selling hair mask has been loved for about 20 years since its release.
Its popularity comes from being able to enjoy professional-level hair care at home for an affordable price. It has also been inducted into the “Hall of Fame.”
🥈2nd Place: KILLER BURNER II 21 Tablets | Trustline
KILLER BURNER II 21 Tablets has gained popularity as a supplement to support daily diet and beauty routines. Its ease of use and drinkability, carefully crafted by singer Kumi Koda, have made it a favorite among repeat customers.
🥉3rd Place: d’Alba White Truffle First Spray Serum | JT
A signature serum mist from the popular Korean brand "d'Alba." Its appeal lies in the fact that it can easily replenish moisture not only as part of your skincare routine after washing your face, but also over makeup.
4th Place: Anua PDRN Hyaluronic Acid 100 Serum｜JT
A serum from the Korean cosmetics brand "Anua." Featuring the popular ingredient PDRN, it became a huge hit after going viral on social media for claims that mixing it with foundation improves makeup longevity.
5th Place: Make Keep Mist EX +｜KOSÉ Cosmetics Sales
A popular mist that helps set your makeup with just a quick spray at the end of your routine. It's easy to use even during seasons when sweat and oil are a concern, and is supported for its strong hold and affordable price.
Don Quijote Beauty Staff's "Truly Recommended" Cosmetics Awards
Next, we present the "Truly Recommended" Cosmetics Awards, selected by the beauty staff at Don Quijote. Out of items released between July 2025 and June 2026, 1,141 store staff involved in beauty voted for their top picks.
🥇1st Place: Rohto meme My Shine Drop｜Rohto Pharmaceutical
A lens solution that creates a moisturizing layer between your contact lens and your eye, supporting comfortable wear. It became a huge hit after going viral on social media for helping achieve the trendy "glossy, watery eyes" look.
🥈2nd Place: Old Spice Fragrance Bar Pure Sport 3oz｜P&G
A popular product from the American body care brand "Old Spice." Its unique overseas scent and stylish packaging have become a hot topic, earning support from a wide range of generations, from teens to adults.
🥉3rd Place: mion Cosmetic Tools｜Belle
A versatile hairbrush series that fits any occasion. Among employees, it’s become a hot topic for reducing static electricity when brushing hair, making hair smoother, and offering such high quality that you wouldn’t believe it’s so affordable. It's a popular item with many loyal users.
4th Place: Jonetsu Kakaku Honest Mirror XL Size｜Belle
The XL size of the Honest Mirror, which has surpassed 2.3 million total views on social media, is now available. Its larger size has made it even more convenient for doing makeup at home, earning strong support.
5th Place: Afume Ball Detergent Pink Love Main Unit｜Oji Pharmaceutical
A Don Quijote exclusive fragrance from the Korean brand "arFUM" (Afume), introduced as a ball-shaped fragrance detergent. Its elegant, perfume-like scent and cute appearance have captured the hearts of beauty editors.
Worldwide Attention! Inbound Hit Award
Here are the TOP 5 products that have gained popularity among foreign visitors to Japan! Unique Japanese cosmetics and Japanese brands that are also popular overseas. These are the must-have items that have won the hearts of inbound tourists.
🥇1st Place: Keana Nadeshiko Rice Pack | Ishizawa Lab
This "Hall of Fame" product is a popular post-cleansing pack that washes away dullness and leads to smooth, refined skin. It features skincare made with 100% domestically produced Japanese rice ingredients. Its affordable price is also a big draw.
🥈2nd Place: Keana Nadeshiko Rice Mask | Ishizawa Lab
Also a "Hall of Fame" product, this is Ishizawa Lab's signature face mask. Made in Japan, it contains moisturizing ingredients derived from 100% domestically produced rice, making it a popular souvenir that represents Japan.
🥉3rd Place: Biore UV Aqua Rich Watery Essence | Kao
A high-quality, high-performance sunscreen that maintains a natural bare-skin finish even when you sweat. As interest in UV protection grows, its excellent functionality and cost performance are the secrets to its popularity. This product is also recognized as a "Hall of Fame" item.
4th Place: Fino Premium Touch Rich Hair Mask | Fine Today
This popular hair mask has been loved for about 20 years since its release. Its rich beauty serum ingredients address hair concerns and deliver a silky-smooth finish.
It is also highly rated for its strong care effects and affordable price, even ranking first in the Overall Cosmetics Hit Award.
5th Place: Anessa Perfect UV Skincare Milk | Shiseido
With a fresh, lightweight feel that eliminates the common complaints of foreign-made products being heavy or leaving a white cast, this product is easy to blend into the skin and has been highly rated in local reviews, gaining great popularity.
Hit Products from Overseas! Trend World Cosmetics Award
The "Trend World Cosmetics Award" introduces items from overseas brands, such as those from Korea, China, and the United States, that have gained support in Japan. This time, the TOP 5 includes the popular Korean brand Anua and other trending overseas cosmetics that have gone viral on social media.
🥇1st Place: Anua PDRN Hyaluronic 100 Serum | JT
With approximately 87,000 units sold in the first half of 2026, this product is extremely popular. This serum contains the trending ingredient PDRN. It delivers moisture to your skin, leaving it smooth and supple. It’s easy to incorporate into your skincare routine before makeup, and has gained support as a new daily habit.
🥈2nd Place: Anua Azelaic Acid 15 Intense Calming Serum｜JT
A serum containing the increasingly popular azelaic acid. It targets concerns like pores and excess sebum, earning popularity as a protective skincare item. Its non-sticky texture is also highly praised.
🥉3rd Place: Maybelline SP Stay Lumi Matte Liquid Foundation｜L'Oréal Japan
A high-performance foundation that achieves both a matte and radiant Lumi Matte finish at an affordable price. With both translucency and coverage, it became a hot topic on social media for being ultra-thin yet long-lasting.
4th Place: Judydoll Contour Master Palette｜mimi-Japan
A versatile palette that combines highlight and shading. The exquisite colors make it easy to create natural-looking contours, and it’s also trending on social media.
5th Place: Anua Retinol 0.3 Niacin Renewing Serum｜JT
A serum designed to achieve smooth, firm, and refined skin texture. Its gentle, low-irritation formula makes it easy to use even for those new to retinol or with sensitive skin, which is a key reason for its popularity.
The Ultimate Choice for Everyone’s Eyes! Best Color Contact Lens Awards
When it comes to Don Quijote, their wide selection of color contact lenses is not to be missed. In the “Best Color Contact Lens Awards,” the top 5 most popular colors for the first half of 2026 were announced based on sales by color.
🥇1st Place: LARME Melty Moon Filter｜ACE
A gray-toned lens exclusive to Don Quijote. Its signature feature is the “aqua shine” effect, creating a three-dimensional, luminous look as if light is entering your eyes. Approximately 117,000 units were sold in the first half of 2026.
🥈2nd Place: EverColor Natural Pearl Beige｜Aisei
A beige-toned lens featuring a delicate, sparkling design. The light color and ultra-fine rim create a soft, dreamy look for your eyes.
🥉3rd Place: LARME Melty Star Filter｜ACE
The rich, dark brown bold rim gently accentuates your eyes. The uneven, watery-gloss design gathers light, creating sparkling eyes like stars.
4th Place: Chu's Me Baby Brown｜T-Garden
A pure, natural-looking brown that gives a bare-eye effect. Its charm lies in the natural enhancement and the clear, baby-like transparency it brings to your eyes.
5th Place: LARME Melty Beige Filter｜ACE
Featuring a soft rim and a sophisticated beige watery-gloss design. These lenses create a sparkling, twinkling impression as if light is shining into your eyes.
Spotlight on New Stars! PB New Face Award
PB stands for "Private Brand." It refers to original products planned and developed by Don Quijote, including brands such as "Jonetsu Kakaku."
[Face Wash Category] 🥇1st Place: Cosparade Vitamin Capsule Bright Wash CC Enzyme Face Wash｜Cosmetex Roland
A face wash developed with a focus on Vitamin C. It contains three types of encapsulated enzymes and seven types of clay, making it a popular and affordable pore care item among men and women in their 20s to 40s.
[Mask Category] 🥇1st Place: Cosparade CICA & Hyaluronic Acid Face Mask (100 sheets)｜Cloisters
A large-capacity face mask containing CICA and hyaluronic acid. Its cost performance makes it perfect for daily skincare, and its ingredients support moisturizing and care for rough skin.
[Cleansing Category] 🥇1st Place: Cosparade Mascara Remover｜BN
A mascara remover that easily removes mascara without rubbing your eyelashes. Its excellent cleansing power and affordability have made it very popular.
[Lip Category] 🥇1st Place: Jonetsu Kakaku One Day Lip｜PPIT
A lip product that maintains beautiful color even after eating or drinking. Its affordable price under 1,000 yen before tax is also a reason for its popularity.
[Body Care Category] 🥇1st Place: Goat Milk Body Shampoo Disney Design｜PPIT
A large-capacity body shampoo (1,800mL) containing moisturizing ingredients derived from goat milk. In addition to its great cost performance, the cute Disney design is also very popular.
Don Quijote Limited, Pre-sale, and Limited Quantity Items: Don’t Miss Out!
At Donki’s cosmetics section, you’ll find many products that are “Donki Limited,” “Pre-sale,” or “Limited Quantity.”
“Donki Limited” refers to products or colors available only at Donki. “Pre-sale” items are products you can purchase before their general release. “Limited Quantity” means the number of items is restricted and sales may end once they are sold out.
Searching for exclusive items you can only buy here or trying out the latest products before anyone else is one of the joys of shopping at Donki. If you find something you’re interested in, be sure to check it out early.
Check Donki Coupons Again Before Shopping!
- Target audience: Tourists visiting Japan from other countries
- *Foreign residents in Japan excluded
- Details:
- 10% Tax Free + 5% off for purchases over 10,000 yen (excluding tax)
- 10% Tax Free + 7% off for purchases over 30,000 yen (excluding tax) * Each of the two types of coupons can be used only once
- Target stores: "Don Quijote" stores in Japan
- * Including general supermarkets "APITA" and "PIAGO" stores (excluding some stores)
- * Local stores in other countries are not included.
- How to use: Please show the coupon screen (barcode) to the cashier at the time of payment.
- *For other details and precautions, please check the URL below.
- https://japanportal.donki-global.com/coupon/?ptcd=0293000001
If you want to know which cosmetics are currently popular in Japan or are unsure what to buy as a souvenir, why not check out the Don Quijote cosmetics section using this ranking as a reference?
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