*AI Translated
JTB, one of Japan’s leading travel agencies and the operator of FUN! JAPAN, has released a new commercial featuring the Nohara family from the popular TV anime “Crayon Shin-chan” as part of its ongoing “Tobidase! Natsutabi” (Jump Out! Summer Trip) campaign.
JTB’s core value of “enjoying travel with peace of mind and creating family memories” is expressed through an original, newly drawn animation that overlaps with the world of “Crayon Shin-chan,” beloved by people of all ages. The commercial conveys the desire to expand precious family time through travel.
“Tobidase! Natsutabi” Special Page (JTB):https://www.jtb.co.jp/myjtb/campaign/natsutabi/
Overview of the New “Crayon Shin-chan” Commercial | Concept: “Travel with Your Loved Ones, Choose JTB”
“Crayon Shin-chan” is a popular TV anime loved by people of all generations. The Nohara family depicted in the series is not only lively and full of laughter, but also filled with the warmth of family time and the irreplaceable value of everyday moments.
This unique essence of “Crayon Shin-chan” is combined with JTB’s message of “enjoying travel with peace of mind and creating family memories,” and expressed through an original, newly drawn animation. Be sure to check out the Nohara family enjoying their happy moments together on their travels.
CM URL:https://www.youtube.com/watch?v=HHpxTBcTo0M
The “Crayon Shin-chan” CM Theme Song is EVISBEATS’ Classic “Ii Jikan”!
The theme song is the beloved classic “Ii Jikan” by EVISBEATS. True to its title, the song warmly depicts the “good times” the Nohara family spends on their trip.
EVISBEATS Profile
Born in Nara Prefecture, currently residing in Wakayama Prefecture.
Track maker, producer, and DJ. He began his solo career in 2004 and has gained a devoted following for his mellow and comfortable sound.
His signature song “Yureru feat. Dengaryu” has reached 16.86 million views on YouTube (as of May 2026). In recent years, he has also showcased his unique talent in soundtrack and commercial music, including participating in the soundtrack production for the drama “Hirowareta Otoko.”
In addition to producing music, he is also active as a producer for rappers and singers.
JTB “Crayon Shin-chan” CM Broadcast Details
- Broadcast Period: Friday, May 22, 2026 – Thursday, June 11, 2026
- Broadcast Areas: Three major cities nationwide (Tokyo, Nagoya, Osaka)
JTB “Tobidase! Natsutabi” Campaign Overview
JTB is holding the “Tobidase! Natsutabi” campaign, packed with great offers for summer family trips, including a point campaign where you can earn up to 35,000 points, and the popular passport acquisition support campaign, which will be expanded to all ages for trips departing in July and August. There are plenty of other perks for summer travel as well.
“Tobidase! Natsutabi” Special Page:https://www.jtb.co.jp/myjtb/campaign/natsutabi/
① 2,000 Point Campaign for Departures from July to September
During the campaign period, get 2,000 points back when you book an overseas trip of 200,000 yen or more, or a domestic trip of 100,000 yen or more!
② New Member Overseas Travel Point Campaign & Web-Exclusive Domestic Travel Coupon
For new members only! Receive 30,000 points when you book an overseas trip, plus a 1,500 yen discount coupon for domestic travel bookings!
③ Family Travel with Children Support! 3,000 Point Campaign
Earn 3,000 points when traveling with children or in groups of three or more!
④ Passport Acquisition Support Campaign
Book and depart on an eligible overseas trip with JTB and receive up to a full refund of your passport acquisition fee in points!
*The "Passport Acquisition Support Campaign" is only available to those eligible to hold a Japanese passport.
*Participation requirements vary by campaign, so for more details, please see the special "Tobidase! Natsutabi" campaign page.
https://www.jtb.co.jp/myjtb/campaign/natsutabi/
JTB "Tobidase! Natsutabi" SNS Campaign Overview
On the official JTB X (https://x.com/JTB_jp) account, we are currently running an SNS campaign in connection with Omagari, Daisen City, Akita Prefecture, the setting of the movie "Crayon Shin-chan the Movie: The Great Strange! Ora's Yokai Vacation," which will be released on Friday, July 31. Prizes include accommodation plans with reserved seats for the "98th National Fireworks Competition" and "Omagari Fireworks — Autumn Chapter —," as well as original merchandise, all awarded by lottery.
- JTB Official X: https://x.com/JTB_jp
"Crayon Shin-chan the Movie: The Great Strange! Ora's Yokai Vacation" Overview
- Release Date: Friday, July 31, 2026
- Original Work: Yoshito Usui (Rakuda-sha)
- Director: Masaki Watanabe
- Screenplay: Yoshiko Nakamura
- Voice Cast: Yumiko Kobayashi, Miki Narahashi, Toshiyuki Morikawa, Satomi Koorogi
- Special Voice Appearances: Sairi Ito, Sakamoto (Mayurika), Nakaya (Mayurika)
- Copyright: ©Yoshito Usui/Futabasha, Shin-Ei Animation, TV Asahi, ADK 2026
- Official Movie Website: https://www.shinchan-movie.com/
Story Synopsis
On a summer day, strange supernatural phenomena are being witnessed one after another all over Japan, causing a stir in society. Amidst this, the Nohara family heads to Hiroshi's hometown in Akita Prefecture for a family visit. Looking forward to their long-awaited trip home and the fireworks festival, the Nohara family enjoys a peaceful time at Grandpa Gin-no-suke's house. As they travel through the changing landscapes of Akita and venture deep into the mountains, they find themselves lost in a mysterious space...
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