Cosmetics, character goods, interior items, and more are available at the lifestyle specialty store "Loft," which has announced its "Loft Best Cosmetics." Starting Saturday, November 15, a total of 100 products will be featured in stores as "Loft Best Cosmetics 2025," including items selected for each category and "Loft Next Cosmetics," which are products that buyers are paying attention to as the next trend.
*Based on sales results from January to August 2025.
*All prices include tax.
*Product availability and selection may vary by store.
Loft Best Cosmetics 2025 TOP 5
Many functional hair care items and skincare products containing trending beauty ingredients such as azelaic acid have made the ranking.
1st Place: ReFa Heart Comb Aila Rose Gold (MTG) 2,970 yen
A compact comb that firmly catches fine strands of hair around the bangs and face, giving your hair shine and manageability.
2nd Place: ReFa Lock Oil 100mL (MTG) 2,640 yen
Apply before using a hair iron to quickly transfer heat to the hair, keeping curls or straight styles in place without making the hair stiff.
3rd Place: Anua Azelaic Acid 15 Intense Calming Serum 30mL (JT) 2,581 yen
This serum contains azelaic acid* and CICA extract (Centella Asiatica extract)* to smooth and refine your skin’s texture.
*Azelaic acid, CICA extract (Centella Asiatica extract): skin conditioning ingredients
4th Place: d'Alba White Truffle First Spray Serum 100mL (JT) 2,420 yen
An all-in-one mist containing Italian white truffle*. The spray type makes it easy to use even when you are out and about.
*White truffle: Tuber Magnatum extract (moisturizing ingredient)
5th Place: ReFa Aire Brush Rose Gold (MTG) 3,800 yen
The shape fits perfectly to the curve of your head, and with combs of different lengths, you can gently detangle your hair while brushing.
Hall of Fame Cosmetics
ReFa Heart Brush Rose Gold (MTG) 2,970 yen
Features a three-layer pin structure that allows you to detangle and polish your hair at the same time. The cute heart-shaped design is easy to hold and distributes pressure evenly, reducing stress on your hair.
“Loft Best Cosmetics 2025” Category Winners
Eyeshadow Category too cool for school Artclass Frottage Pencil (Venus Global) 1,628 yen
With a light and smooth texture, it can be easily blended with your finger. It is a multi-use product that works for the under-eye area, as eyeshadow, or even as blush.
Cheek, Shading & Highlight Category JUDYDOLL Contour Master Palette (mimi-Japan) 2,090 yen
This palette contains two shades each of highlighter and contour. The semi-matte texture gives a naturally defined finish.
Cleansing Category FULURI Clear Gel Cleanse 150g (Medical Coat) 3,190 yen
This gel-type cleanser gently removes makeup while targeting blackheads and pore impurities.
Face Mask Category numbuzin No.5 Glutathione C Sprinkle Mask (BENOW JAPAN) 1,091 yen
This yellow sheet mask contains a highly concentrated Glutathione C* serum and is free from artificial colorants. Comes with four sheets.
*Glutathione C: Glutathione, Ascorbic Acid, Sodium Ascorbyl Phosphate (skin conditioning ingredients)
Hand & Body Cream Category ADVANCED CLINICALS Retinol Advanced Firming Cream 454g (AnyMind Japan) 2,849 yen
This cream contains retinol* to help improve skin firmness and texture, and can be used on the face as well as the entire body.
*Retinol: skin conditioning ingredient
Loft Next Cosmetics 2025 TOP 5
Keep an eye on the ever-popular Korean cosmetics, mini-size products, and multi-use items that serve several functions in one.
1st Place ReFa Milk Protein Shampoo Royal 500mL (MTG) 3,300 yen
Protein* extracted from natural first milk targets high damage such as hair waviness and scalp dryness.
*Protein: Lactoferrin (milk) (moisturizing ingredient)
2nd Place: TOUT VERT Balancing GA Lotion Moist 100mL (TOUT VERT) 2,001 yen
This pre-lotion contains niacinamide* and azelaic acid*, and is quickly absorbed into the skin.
This popular pre-lotion, which focuses on pore care*, is now available in a moist type with added anti-aging care*.
*Niacinamide, Azelaic acid: skin conditioning ingredients
*Pore care: addresses the appearance of pores caused by dryness
*Anti-aging care: moisturizing and firming care according to age
3rd Place: BANILA CO Romantic Blush Lip & Cheek 08 A Little Bit (Monoc) 1,791 yen
With just one swipe, this lip & cheek gives a gentle color and fits evenly, and even when layered, it is resistant to smudging. Its palm-sized packaging makes it convenient to carry around.
4th Place: OLELY Moist Oil-in Cleansing Water 150mL (Aminocells Pharmaceutical) 3,960 yen
This skincare brand was produced by actress and TV personality MEGUMI.
This innovative cleansing water uses skin-friendly cleansing ingredients to thoroughly remove dirt while retaining moisture.
5th Place: GENTY Melt Her Liquid Cheek Highlighter 101 Rosy Me (Rainmakers) 1,320 yen
This makeup brand was produced by YouTuber Nagomi. The thin, skin-adhering texture creates a healthy flush and a natural three-dimensional look as a cheek-in highlighter.
Next Cosmetics: Featured Items
MOTON Mini Eau de Parfum Twilight Journey 10mL (lalalajapan) 1,320 yen
This palm-sized mini perfume has a cute, rounded shape. It comes with a key ring so you can attach it to your bag and more.
3CE Glazy Lip Glow (L'Oréal Japan) 2,530 yen
This is an easy-to-use stick-type lip and cheek product with a melting texture. It features a gentle, natural sheen.
Free Mask Cleanser Green Tomato 120mL (International Cosmetics) 1,980 yen
This 2-in-1 mask cleanser can be used as a face wash when lathered with water or as a mask when applied thickly to dry skin.
medicube PDRN Lip Sleeping Mask 10g (JT) 1,650 yen
Formulated with high-purity PDRN* and collagen* to support firm, smooth lips. You can leave it on overnight, so your lips are thoroughly cared for even while you sleep.
*PDRN: DNA-Na (skin conditioning ingredient)
*Collagen: Hydrolyzed collagen (moisturizing ingredient)
KANTAN Kachitto 165g (NUVI) 1,980 yen
This hair spray keeps your style in place with wax while maintaining an airy finish. Recommended for a wide range of hairstyles, from short to long hair.
BARTH Medicated Bicarbonate Mouthwash 300mL (Earth Corporation) 1,650 yen
Contains bicarbonate* to thoroughly clean the inside of your mouth, reaching areas that are hard to access with brushing alone.
*Bicarbonate: Cleansing ingredient (Sodium Bicarbonate)
Loft Best Cosmetics 2025
- Event period: November 15, 2025 (Sat) to December 25, 2025 (Thu)
- Locations: Shibuya Loft, Ginza Loft, and Loft stores nationwide
- Details: A total of 100 items sold at Loft, selected by category
1) Loft Best Cosmetics 2025 TOP 5 2) Hall of Fame Cosmetics 3) Makeup 4) Skincare 5) Natural Cosmetics
6) Body Care 7) Hair Care 8) Loft Next Cosmetics 2025 TOP 5 9) Next Cosmetics and more - Official website: here
Source: PR TIMES
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