*AI Translated
From Wednesday, November 19 to Tuesday, November 25, 2025, a brand-new beauty festival, "Tokyo Beauty Week 2025," will be held for the first time in the Harajuku and Omotesando areas of Tokyo. Around 50 brands, artists, and creators from both Japan and abroad who share the vision of "making Tokyo the holy land of beauty" will gather, and interactive events will take place at about 10 locations throughout the area.
In addition, Kento Senga from Kis-My-Ft2, known for his passion for beauty, has been appointed as the special partner for this event.
This article will introduce the highlights and overview of "Tokyo Beauty Week 2025," along with a report from the recent project launch event.
Kento Senga of Kis-My-Ft2: Awakened to Beauty in Third Grade? He Shares a Secret Story
At the media launch event held prior to "Tokyo Beauty Week 2025," Kento Senga of Kis-My-Ft2, who was appointed as the special partner, took the stage.
Expressing his honor at the appointment, Senga shared his own perspective on beauty, saying, "Beauty is not about endurance, but about overcoming your complexes." He passionately stated, "I want to spread the joy of beauty to as many people as possible, regardless of gender." He also surprised the audience by revealing, "It was my mother who inspired my interest in beauty," and "Since third grade, I used to carry lotion in my school backpack."
What is "Tokyo Beauty Week 2025"? Skin Analysis and Professional Photo Shoots Included
The theme of "Tokyo Beauty Week 2025" is "What's your beauty? What's next beauty?"
This event invites each participant to reconsider "what beauty means to me" and to explore the possibilities of beauty that lie ahead, with the following three main content pillars:
EXPERIENCE: Interactive Events Featuring Around 50 Brands
The core interactive content of the event will be centered at "Tokyo Beauty Studio" (Yodobashi J6 Building) in front of Harajuku Station.
Visitors can start by checking their skin type and personal color through skin analysis and color diagnosis. Based on the results, they can try out the latest makeup and skincare products from about 50 brands gathered from Japan and abroad.
In addition to "Tokyo Beauty Studio," various pop-up events and special projects will be held at commercial facilities and stores throughout the Harajuku and Omotesando areas, including @cosme TOKYO, during the event period.
SHOOTING: Professional Photo Shoots
At the main venue, "Tokyo Beauty Studio," after experiencing makeup and other beauty services, visitors can participate in a professional photo shoot by a photographer.
Those who wish can also join the "What's your beauty?" project, where their photos and personal answers to "What's your beauty?" will be featured on a special website. By sharing each participant's unique perspective on beauty, the event brings its theme to life.
AWARDS: Ceremonies That Define Beauty Trends
On the opening day, Wednesday, November 19, the "@cosme Best Cosmetics Awards 2025" will be announced, followed by the "Japan BeautyTech Awards" on Thursday, November 20.
@cosme Best Cosmetics Awards 2025: Honoring Products Loved by Consumers
This is a prestigious award that recognizes "products currently supported by consumers," based on reviews submitted by members of "@cosme."
Japan BeautyTech Awards: Honoring Innovative Products and Services in Beauty
Not limited to beauty, these awards broadly consider products, services, technologies, and initiatives in related fields such as healthcare and fashion that have the potential to bring happiness to people through innovation. Winners are selected from a wide range of candidates.
The award-winning products announced here are expected to set future beauty trends, attracting attention even after the event period ends.
Event Schedule, Main Areas, and Access Information
"Tokyo Beauty Week 2025" will be held in the Harajuku and Omotesando areas, the trendsetting districts of Tokyo. During the event, a variety of programs will take place at more than 10 locations, including the main venue, "Tokyo Beauty Studio (Yodobashi J6 Building)." Many events require advance reservations, so please check the official website for details.
Tokyo Beauty Week 2025
- Event Period: Wednesday, November 19, 2025 – Tuesday, November 25, 2025
- Main Venue: Tokyo Beauty Studio (Yodobashi J6 Building)
- Main Venue Address: 6-35-6 Jingumae, Shibuya-ku, Tokyo
- Access to Main Venue: 2-minute walk from Harajuku Station, directly connected to Meiji-Jingumae Station
- Official Website: https://tokyobeautyweek.jp/
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