【Autumn 2025】Japan’s Latest Trend Ranking TOP 10! The Hottest Foods, Artists, and More

ING Co., Ltd., a company that has specialized in marketing and promotional support for teens for over 30 years, conducted a survey targeting trend-sensitive Japanese high school boys and girls. The results were announced as the “Latest Trends for Autumn 2025.”
In this article, we will introduce all at once the words, foods, popular artists and idols, actors, characters, and even the “next trends” that are expected to become big, all based on the survey findings about what is currently trending among Japanese high school students in 2025.

Autumn 2025 Buzzword Ranking! What Words Are Trending Now?

• 1st 〇〇で今これ (8.5%)

• 2nd 両手に男でーす (6.5%)
• 3rd めろい (5.0%)
• 4th ビジュいいじゃん (4.0%)
• 4th もんた界隈 (4.0%)
• 4th 開示だな (3.5%)
• 6th 〇〇界隈 (2.5%)
• 6th 〇〇でしぬ！ (2.5%)
• 6th オイラが行くしかねえな (2.5%)
• 9th 両手に〇〇 (2.5%)
• 10th やったー (2.0%)

*Multiple answers allowed

Many Everyday Words Inspired by TikTok Memes Appear!

The phrase ranked 1st, “〇〇で今これ,”(〇〇 de ima kore) is a word that originated from the “今これ”(ima kore) structure that spread on social media around 2022, combined with the “Naruto Dance” that became popular in China in 2023, resulting in the “今これ (Ima Kore) Dance.” It is used to express the feeling of “This is exactly it right now!” in the moment.

In 2nd place is “両手に男でーす”(Ryoute ni otoko desu), a phrase said by Hina Nagahama, who is currently appearing on the popular ABEMA love reality show “Kyou, Suki ni Narimashita.”(今日、好きになりました。)  She said this spontaneously in a scene where she was sitting with men on both sides. Many comments such as “Everyone is using it by changing it to ‘Ryoute ni 〇〇 de-su’” (3rd year high school girl) and “Hina chan from Kyou Suki was so cute” (1st year high school girl) were received, making this phrase popular as it conveys Hina Nagahama’s natural and charming character.

In 3rd place is “めろい.” (meroi) This is a net slang word derived from “メロメロになる”(meromero ni naru; to be head over heels), and is often used to describe someone’s appearance as “so cool or cute that you’re head over heels.”

What’s Trending in Japan in Autumn 2025?

• 1st Labubu (12.5%)
• 1st Demon Slayer: Kimetsu no Yaiba (12.5%)
• 3rd Pixel Characters (6.0%)
• 4th Kokuho Makeup (3.0%)
• 4th 肘打ち界隈 (3.0%)
• 6th BeReal. (2.5%)
• 6th Kyou Suki (2.5%)
• 8thシール帳, Sticker Book (2.0%)
• 9th The Exit 8 (1.5%)
• 9th AI Figure Editing (1.5%)
• 9th ChatGPT (1.5%)
• 9th Gachagacha (Capsule Toys) (1.5%)
• 9th メロい女メイク, Meroi Girl Makeup (1.5%)
• 9th Kokuho (1.5%)

*Multiple answers allowed

Three Hit Japanese Films Make the Ranking!

In 1st place is the Chinese-born “ugly-cute” character Labubu. It became a hot topic after Lisa from the popular K-POP artist group BLACKPINK introduced it on social media. Many comments such as “Everyone wants one” (2nd year high school girl) and “A lot of people have them” (3rd year high school girl) were received, and its unique design has captured the hearts of high school students.

Tied for first place is "Demon Slayer: Kimetsu no Yaiba," with the anime film "Demon Slayer: Kimetsu no Yaiba – Infinity Castle Arc: Part 1 – Akaza Returns" currently showing to great acclaim. Many comments reflected the film's popularity, such as "All my classmates are watching it" (2nd year high school girl), "Ever since the movie started, everyone is obsessed!" (1st year high school boy), and "We have sleepovers where we pretend to be Demon Slayer characters" (2nd year high school girl).

In third place is "Pixel Characters." These are materials that can be created using tools like OpenAI's ChatGPT, and comments like "A lot of people are posting them on Instagram" (2nd year high school girl) show that they are gaining popularity as profile pictures and short video materials.

What Foods Are Trending in Japan in Fall 2025?

• 1st Place: Acai Bowl (18.5%)
• 2nd Place: Mala Tang (12.0%)
• 3rd Place: Yogurt Ice Cream (6.5%)
• 4th Place: Greek Yogurt (4.5%)
• 5th Place: Sago (2.5%)
• 5th Place: New Starbucks Drinks (2.5%)
• 7th Place: Kakigori (Shaved Ice) (2.5%)
• 8th Place: Gong cha (1.5%)
• 8th Place: Sweet Potato Sweets (1.5%)
• 8th Place: Chocolate Marshmallows (1.5%)
• 8th Place: Pancakes (1.5%)
• 8th Place: Yoajon (1.5%)
• 8th Place: Tsukimi Burger (1.5%)

*Multiple answers allowed

Chilled Sweets Dominate the Rankings as the Heat Continues into Fall!

Acai Bowl has once again taken the top spot. Many comments such as "I see acai products a lot at the supermarket lately" (2nd year high school girl) and "I buy them at convenience stores too" (3rd year high school girl) show that acai is becoming more common in daily life and continues to be supported by high school girls over a long period.

In second place is Mala Tang, which also continues to be popular.

Comments like "I eat it once a week" (3rd year high school girl) and "I waited in line with my friends" (1st year high school girl) show its enduring popularity.

In third place is Yogurt Ice Cream. With the heat lingering into this year's fall, this refreshing and Instagrammable chilled sweet is attracting attention.

What Poses Are Trending in Japan in Fall 2025?

• 1st Place: 影猫ポーズ (15.5%)
• 2nd Place: 顔隠しポーズ (10.0%)
• 3rd Place: 入れ違いグッジョブ (8.0%)
• 4th Place: ハートポーズ (6.0%)
• 5th Place: ピース (5.5%)
• 6th Place: 猗窩座ポーズ (4.5%)
• 7th Place: フード顔隠し (3.0%)
• 7th Place: ミラー越しシャッター (3.0%)
• 9th Place: 両手に男でーす (2.5%)
• 10th Place: ガオー (2.0%)
• 10th Place: 芸人ポーズ (2.0%)

*Multiple answers allowed

Poses That Let You Look Cute Without Showing Your Face Are Popular!

First place goes to the "影猫ポーズ." This pose, where you make your shadow look like a cat and take a photo, is popular among high school students as a cute and easy way to take photos without showing your face, with many saying "The shadow is cute and really stands out" (3rd year high school girl).

Second place is the "顔隠しポーズ." Many comments such as "A lot of people do it on Instagram Stories" (3rd year high school girl) and "I often do it when taking photos" (2nd year high school girl) show that it is becoming a standard pose for group photos while hiding your face.

In third place is "入れ違いグッジョブ," a pose created by former idol Kyutaro Sueyoshi. You make a thumbs-up with both hands and cross your arms in front of your chest. Many said "Idols do it a lot" (1st year high school boy), and it is gaining popularity as a pose often seen on social media.

Who Is the Most Popular Idol or Artist in Japan in Fall 2025?

• 1st place: Mrs. GREEN APPLE (5.5%)
• 2nd place: iLiFE! (5.0%)
• 3rd place: Snow Man (2.0%)
• 4th place: timelesz (2.0%)
• 5th place: CreepHyp (2.0%)
• 5th place: Koresawa (2.0%)
• 5th place: Chanmina (2.0%)
• 5th place: =LOVE (1.5%)
• 5th place: back number (1.5%)
• 10th place: HANA (1.5%)
• 10th place: Hey! Say! JUMP (1.5%)
• 10th place: RADWIMPS (1.5%)
• 10th place: SEKAI NO OWARI (1.5%)
• 10th place: Naniwa Danshi (1.5%)
• 10th place: Arashi (1.5%)

*Multiple answers allowed

Artists who are extremely popular among Generation Z make the ranking!

The popular group Mrs. GREEN APPLE once again took the top spot. Comments such as “I love how their songs are deep and the more I listen, the more new interpretations I find” (2nd year high school girl) and “I like their vocals” (1st year high school boy) were received, showing that their strong vocal abilities and catchy songs are winning the hearts of high school students.

In 2nd place is the rapidly rising 9-member female idol group iLiFE!. Comments included “All of them are cute and I admire them” (3rd year high school girl) and “I started liking them after seeing them a lot on TikTok recently” (3rd year high school boy). More and more high school students are becoming fans of this group, who just recently had a successful concert at Nippon Budokan.

Who Is Your Favorite Male Actor in Japan in Autumn 2025?

• 1st place: Ryo Yoshizawa (7.5%)
• 2nd place: Ryusei Yokohama (5.0%)
• 3rd place: Takeru Satoh (5.0%)
• 4th place: Kyoya Honda (4.0%)
• 5th place: Ryosuke Yamada (Hey! Say! JUMP) (3.5%)
• 6th place: Mackenyu Arata (3.0%)
• 7th place: Jun Shison (2.5%)
• 8th place: Masaki Suda (2.5%)
• 8th place: Rihito Itagaki (2.5%)
• 8th place: Kento Kaku (2.0%)
• 8th place: Hiroshi Iwase (2.0%)
• 8th place: Kento Yamazaki (2.0%)
• 8th place: Ryohei Suzuki (2.0%)

*Multiple answers allowed

Who Is Your Favorite Female Actor in Japan in Autumn 2025?

• 1st place: Mio Imada (11.5%)
• 2nd place: Kanna Hashimoto (9.5%)
• 3rd place: Natsuki Deguchi (6.0%)
• 3rd place: Mei Hata (6.0%)
• 5th place: Minami Hamabe (5.0%)
• 6th place: Nanoka Hara (3.5%)
• 6th place: Suzu Hirose (3.5%)
• 8th place: Satomi Ishihara (2.0%)
• 8th place: Ayami Nakajo (2.0%)
• 8th place: Masami Nagasawa (2.0%)
• 8th place: Haruka Fukuhara (2.0%)

*Multiple answers allowed

Who Is Your Favorite TV Personality or Comedian in Japan in Autumn 2025?

• 1st place: Jarujaru (5.5%)
• 2nd place: NON STYLE (3.0%)
• 2nd place: Sandwichman (3.0%)
• 4th place: Soshina (Shimofuri Myojo) (2.5%)
• 5th place: Rainbow Ikeda (2.0%)
• 6th place: Ryuji Akiyama (Robert) (2.0%)
• 7th place: Eiko Kano (2.0%)
• 8th place: Asako Ito (1.5%)
• 8th place: Ganbareruya (1.5%)
• 8th place: Tomonori Jinnai (1.5%)
• 8th place: Chidori (2.0%)
• 8th place: Bananaman (1.5%)
• 8th place: Mayurika (1.5%)
• 8th place: Yasuko (1.5%)
• 8th place: Lalande (1.5%)
• 8th place: Chinatsu Wakatsuki (1.5%)

*Multiple answers allowed

Who Is Your Favorite Voice Actor in Japan in Autumn 2025?

• 1st place: Natsuki Hanae (13.0%)
• 2nd place: Mamoru Miyano (7.5%)
• 3rd place: Yuki Kaji (6.5%)
• 4th place: Kana Hanazawa (4.0%)
• 4th place: Akira Ishida (4.0%)
• 6th place: Kenjiro Tsuda (3.5%)
• 6th place: Subaru Kimura (3.5%)
• 8th place: Nobuhiko Okamoto (3.0%)
• 8th place: Hiro Shimono (3.0%)
• 10th place: Yuichi Nakamura (2.0%)
• 10th place: Koki Uchiyama (2.0%)

*Multiple answers allowed

Who Is Your Favorite Model or Influencer in Japan in the Fall of 2025?

• 1st MINAMI (6.0%)
• 2nd 長浜広奈 Hina Nagahama (5.5%)
• 3rd ハウスダスト (4.0%)
• 4th むめい (2.0%)
• 4th レイ (2.0%)
• 4th 菜々緒 Nanao (2.0%)
• 4th 桜 (2.0%)
• 8th おさき (1.5%)
• 8th もんた (1.5%)
• 8th ゆりにゃ (5.0%)
• 8th 一生友子 (5.0%)
• 8th 希空 (5.0%)
• 8th 中町綾 Aya Nakamachi (5.0%)
• 8th 冨永愛 Ai Tominaga (5.0%)

*Multiple answers allowed

What Is Your Favorite YouTube Channel or TikTok Account in Japan in the Fall of 2025?

• 1st コムドット (4.0%)
• 2nd はじめしゃちょー (3.0%)
• 2nd 一生友子 (3.0%)
• 2nd 平成フラミンゴ (3.0%)
• 5th よにのちゃんねる (2.5%)
• 5th 都 (2.5%)
• 7th すしらーめん《りく》 (2.0%)
• 8th QuizKnock (1.5%)
• 8th さくらチャンネル (1.5%)
• 8th ハウスダスト (1.5%)
• 8th フィッシャーズ (1.5%)
• 8th MINAMI (1.5%)
• 8th めるぷち (1.5%)
• 8th Lazy Lie Crazy【レイクレ】 (1.5%)

*Multiple answers allowed

Who Is Your Favorite Character in Japan in the Fall of 2025?

• 1st Labubu (51.0%)
• 2nd Chiikawa (5.0%)
• 3rd Tamagotchi (4.0%)
• 4th Sunburn Hello Kitty (3.5%)
• 5th Myakumyaku (3.0%)
• 6th Esther Bunny (4.5%)
• 7th Monchhichi (4.0%)
• 8th Jewelpet (3.5%)
• 9th Crybaby (2.5%)
• 10th Akaza (Demon Slayer: Kimetsu no Yaiba) (2.0%)

*Multiple answers allowed

What Is Your Favorite Song in Japan in the Fall of 2025?

• 1st 会いにKITE!/ILiFE! (11.5%)
• 2nd 犬とバカ猫/セカンドバッカー (7.5%)
• 3rd カリスマックス / Snow Man (5.5%)
• 3rd Blue Jeans / HANA (4.0%)
• 3rd おやすみTaxi / MONTA (4.0%)
• 6th 織姫とBABY/ねぐせ。 (3.5%)
• 6th ライラック/ Mrs. GREEN APPLE (2.5%)
• 6th かわいいだけじゃだめですか？/CUTIE STREET (2.0%)
• 9th 中華料理屋の酢豚が食べたい/琳子 (2.0%)
• 9th 88888888 / PiKi (1.5%)
• 9th special♡spell/きゅるりんってしてみて (1.5%)
• 9th 超特急逃走中/＝LOVE (1.5%)
• 9th 倍倍FIGHT!!/CANDY TUNE (1.5%)

*Multiple answers allowed

What Is Your Favorite TV Program in Japan in the Fall of 2025?

• 1st 今日、好きになりました。 Series (54.0%)
• 2nd それSnow Manにやらせて下さい (4.5%)
• 3rd BOYS II PLANET (3.0%)
• 4th 月曜から夜ふかし (2.5%)
• 4th 水曜日のダウンタウン (2.5%)
• 6th Glass Heart (2.0%)
• 6th Golden SixTONES (2.0%)
• 9th 愛のハイエナ (1.0%)
• 9th Squid Game (1.0%)
• 9th 薫る花は凛と咲く (1.0%)
• 6th シャッフルアイランド (2.0%)
• 9th タイムレスマン (1.0%)
• 9th 千鳥の鬼レンちゃん (1.0%)
• 9th 放送局占拠 (1.5%)

*Multiple answers allowed

10 Next Trends Expected to Hit Japan in Fall 2025

[Pose] Omochi Pose

The pose improvised by Kento Nagao, a member of the popular male idol group Naniwa Danshi, during an Instagram Live on his birthday has become a hot topic. When he demonstrated it on the Nippon TV program "Hirunandesu," it gained even more attention and was incorporated into the choreography of their new single "Because I just love you," released in July.

[Fashion] Kanken Backpack

The Heisei revival boom has brought the Kanken backpack back into fashion. This 2-way bag, which can be used as both a backpack and a tote, is sold by the Swedish brand Fjallraven and is popular for its wide range of colors. Many high school students use the mini size as a sub-bag and enjoy matching with friends.

[Spot] ジェラートとエスプレッソと (Gelato and Espresso)

This homemade gelato specialty shop opened in Harajuku, Tokyo, in August 2025. The shop offers 20 varieties of gelato packed with both cuteness and deliciousness, as well as cream sodas decorated with ribbons, which have become popular for being "Instagrammable."

[Cosmetics] Rosemary Scalp Scrub

This scalp scrub, sold by the Korean vegan beauty brand AROMATICA, removes old keratin and pore impurities. It has received consecutive awards in the Korean Best Cosmetics section of the magazine "BITEKI" and high ratings in cosmetics awards on sites like Rakuten. It is gaining attention for making hair silky smooth.

[Cosmetics] Flower Crown Lip

JILL STUART's new lipstick, "Lip Lacquer Blooming Garland," features a gorgeous design inspired by flower crowns, adorned with flowers and jewels. It became a hot topic after being introduced in the makeup recipe of Karen Matsumoto from the Japanese idol group FRUITS ZIPPER.

[Trend] Ba-ra-bam (Korean Ver.) Three-Person Filming

A filming style using the song "Ba-ra-bam (Korean Ver.)" that focuses on each of three people in turn is trending on TikTok. Sparked by a post from the popular idol group ME:I, other female idols and popular influencers have followed suit, and more and more high school students are imitating it.

[Trend] キャラクターコード診断 (Character Code Diagnosis)

This "雰囲気タイプ診断"(atmosphere type diagnosis) from Korea is gaining attention. By answering a simple questionnaire and submitting a face photo, you are classified into one of 16 "atmosphere types" as seen by others. It also suggests makeup and styling that suit you, making it popular for helping people "find ways to look more polished."

[Character] Nommi

This plush keychain is produced by the Chinese toy brand TOP TOY. Its colorful and adorable appearance, along with a gimmick that allows the eyes to rotate, is gradually gaining popularity.

[People] Mitsugo no Tamago

This trio of creator sisters consists of eldest daughter kirara, second daughter akari, and youngest daughter you. Their approachable style unique to triplets and their focus on "cuteness" have earned them strong support among high school students.

[People] izna

This six-member girl group, consisting of four members from Korea and two from Japan, was formed through the Korean survival audition program "I-LAND2." Their unified visuals and powerful performances on big stages are attracting attention.

[Survey Overview]
Survey Theme: Fall 2025 Trend Survey
Survey Target: Male and female high school students (ages 15–18)
Survey Period: September 3 (Wed) to September 10 (Wed), 2025
Survey Method: Web questionnaire survey
Valid Responses: 200

Source: "Shibuya Trend Research" https://shibuya-trendresearch.jp