【Hokkaido】The "Shiroi Koibito Roll Cake" is newly released. Where are the stores selling it?

Hokkaido White Lover Roll Cake Store

The "Shiroi Koibito Roll Cake", which is filled with the white chocolate cream of "Shiroi Koibito", has been on sale from June 14, 2024 (Friday). This product, which bears the name of "Shiroi Koibito", which is established as a souvenir from Hokkaido, why not give it a try?

About the "Shiroi Koibito" Roll Cake

Hokkaido Shiroi Koibito Roll Cake Store
Hokkaido Shiroi Koibito Roll Cake Store

Taste Features

This product is a moist cake, baked white using egg whites as a base instead of egg yolks, wrapped around a fluffy cream made with the same white chocolate used in "Shiroi Koibito". The pure white roll cake, reminiscent of a snowfield covered in fresh snow in Hokkaido, offers a milky and rich taste that spreads in your mouth with each bite.

The makers had the idea of a roll cake using the ingredients of "Shiroi Koibito", but it had not been commercialized. After many prototypes, they found the perfect blend of "Shiroi Koibito" white chocolate in the cream.

Package Design

The product concept is a pure white package that imagines a snowfield covered with fresh snow in Hokkaido, expressed with sparkling snow in impressive silver foil.

Great success in pre-sales!

In April 2024, they conducted pre-sales at the "Hokkaido Product Exhibition" held at Matsuzakaya Nagoya Store and Matsuzakaya Ueno Store. They sold over 4,000 units at the two stores combined, and sold out every day.

From the development to completion of the "Shiroi Koibito Roll Cake"

Hokkaido Shiroi Koibito Roll Cake Store

The department that manufactures the "Shiroi Koibito" chocolate has started to commercialize roll cakes by utilizing the loss that occurred in the manufacturing process. The prototype resulted in a very milky cream with a rich and flavorful taste.

Therefore, they started full-scale product development involving the product development team throughout the company, and after trial and error, the new product "Shiroi Koibito Roll Cake" was born. The origin was the arrangement of the loss of raw materials with a little playfulness, and the desire to "I want our customers to taste it" led to productization.

"Shiroi Koibito Roll Cake" Product Overview

  • Product Name: Shiroi Koibito Roll Cake
  • Price: 2,160 yen (tax included)
  • Contents: 1 roll
  • Storage method: Frozen below -18℃
  • Shelf life: 180 days (including the date of manufacture)
    ※The guideline for defrosting is 8 hours in the refrigerator
    ※Regardless of the shelf life stated, please consume within 3 days including the day you start defrosting
    ※Please consume promptly after opening

"Shiroi Koibito Roll Cake" Sales Stores 

  • Shiroi Koibito Park Shop Piccadilly
  • ISHIYA stores in Hokkaido (Sapporo Odori Main Store, Daimaru Sapporo Store, Sapporo Tokyu Department Store, Marui Imai Sapporo Main Store, Ario Sapporo, AEON Mall Asahikawa Station)
  • Airport stores and souvenir shops in Hokkaido
    *Only shipping is available at Sapporo Tokyu Department Store and Marui Imai Sapporo Main Store (no in-store sales)


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