【2026 Latest Releases】11 New ReFa Products! Hair Dryers, Hair Irons, and More

ReFa, a brand popular for its beauty devices and hair care items, is launching a series of new products for autumn 2026 (September, October, and November). From hair irons and hair dryers for everyday styling to hair care products such as shampoos and treatments, as well as new additions to its popular brush and hair oil ranges, here are 11 new products to look out for. These items are not only functional, but also designed with usability and aesthetics in mind. Check out the features and appeal of these new releases and find items to buy on your trip to Japan.

*All prices include tax.

What is ReFa? A Popular Japanese Brand for Beauty Devices and Hair Care

ReFa is a total beauty brand originating from Japan. Its lineup includes a wide range of products, from beauty devices like hair dryers and hair irons to hair care, skin care, and inner beauty items.

ReFa products are known for their advanced functionality, thanks to the brand’s proprietary technology, and their sophisticated designs. Many of its items, such as the iconic facial rollers and hair dryers, allow you to enjoy beauty care at home, and the brand is highly regarded by beauty professionals such as hairstylists.

With many products featuring a luxurious design, ReFa is also a popular choice for those looking for a treat for themselves or a special gift for someone important.

2026 ReFa New Product Release Schedule

In the second half of 2026, ReFa will continue to release a variety of new products. Here is a summary table showing the release dates and prices at a glance.

[Scalp Brush] ReFa HEART SCALP

From ReFa’s long-selling “Heart Brush” series comes a new scalp brush type that can also be used during shampooing. The pins are designed to work with all hair types and hair volumes, gently massaging the scalp for a refreshing feel. Its one-piece silicone construction helps prevent dirt from sticking and allows water to drain easily, making it easy to clean. The brush can reach areas that are hard to access with your fingers, making it a convenient item for daily scalp care. With its cute heart-shaped design and a wide variety of eight colors, it also makes a great gift.

• Price:
• ¥2,970 (Colors: Rose Gold, Silver, Champagne Gold, Shine Red, White)
• ¥3,300 (Colors: M Pink, M Mint Green, M Purple)
• Release Date: September 9, 2026

[Hair Oil] ReFa HEART LOCK OIL MOIST

The “ReFa HEART LOCK OIL” hair oil makes it easy to maintain your ideal hairstyle and a lustrous, shiny finish. This popular series in Japan now has a new Moist version. With a light texture that blends easily into the hair, it gives a natural shine all the way to the tips.

Thanks to its unique heat-conduction formula, using it before styling with a hair iron helps maintain a beautiful style without making the hair stiff. Additionally, it contains heat-activated care ingredients* that adhere to damaged areas and smooth the cuticle. It protects hair from humidity and dryness throughout the day, and even after using a hair iron, hair remains smooth and manageable. The Pure Bouquet fragrance, blending citrus, rose, peony, and osmanthus, is also a highlight.

*Meadowfoam-δ-lactone, γ-docosalactone

• Price: ¥2,860 
• Release Date: September 9, 2026

[Shampoo & Treatment] ReFa HEART FRAGRANCE Series

Introducing the new "ReFa HEART FRAGRANCE" series of shampoos and treatments, offering a luxurious scent reminiscent of fine perfume. Available in five fragrances, the gentle aroma lingers softly until the next morning, creating a calming atmosphere. The formula helps prevent tangling and leaves hair smooth and manageable. With its adorable heart-shaped bottle, it can lift your spirits just by sitting in your bathroom.

• Fragrances: Rose Gold, Silver, Champagne Gold, Shine Red, White
• Release Date: September 9, 2026

ReFa HEART FRAGRANCE SHAMPOO

Formulated with a generous amount of beauty-enhancing ingredients*, this shampoo gently envelops your hair in a fine, rich lather. It helps prevent tangling and friction damage while leaving your hair smooth and clean. The luxurious fragrance softly lingers until the next morning.

*Hydrolyzed wool cuticle protein, hydrolyzed keratin (wool, cashmere goat) (moisturizing)

• Price: ¥4,840

ReFa HEART FRAGRANCE TREATMENT

This fragrance treatment smooths hair from within, leaving it soft and shiny. Its melt-in texture blends effortlessly throughout your hair.

• Price: ¥4,840

ReFa HEART FRAGRANCE HAIRMASK

This hair mask wraps your hair in a rich cream, providing intensive care for damaged ends. It is formulated with a generous amount of beauty-enhancing ingredients*, delivering moisture while sealing in the fragrance.

* Hydrolyzed wool cuticle protein, hydrolyzed keratin (wool, cashmere goat) (moisturizing)

• Price: ¥4,510

ReFa HEART FRAGRANCE OUTBATH MILK

This out-bath milk treatment features a lightweight, serum-like texture that blends easily into your hair. It leaves your hair smooth and shiny all the way to the tips.

• Price: ¥3,520

ReFa HEART FRAGRANCE OUTBATH OIL

An out-bath oil treatment that gives your hair a radiant shine, as if it’s wrapped in light all the way to the tips. It has a smooth texture, yet leaves your hair sleek and glossy right to the ends.

• Price: ¥3,520

[Hair Dryer] ReFa BEAUTECH DRYER SE W

Following the success of the “ReFa BEAUTECH DRYER SE”, which attracted attention as the most compact and lightweight dryer in ReFa’s history, the “ReFa BEAUTECH DRYER SE W” has been introduced as a model that can also be used overseas. The main unit weighs approximately 330g, and its compact design does not require folding, making it highly portable. Equipped with ReFa’s unique Aero System, it delivers a powerful airflow for quick drying despite its small size.

The heat sensor “Sensing Program” automatically adjusts the air temperature according to the ambient temperature, allowing you to dry your hair while minimizing heat damage. It’s easy to take with you on overseas trips or business trips, making it ideal for those who want to use a salon-quality dryer even while travelling.

• Price: ¥36,300
• Release Date: September 16, 2026
• Colors: Ivory, Green, White

[Hair Iron] ReFa CURL IRON PRO+ 38 / 42

This curling iron makes it easy to create and maintain the loose curl styles that are trending in Japan. It features ReFa’s original Carbon Layer Plate, which controls moisture, heat, and pressure to minimise hair damage while creating curls that last. Inside the iron, a temperature sensor and controller work together to precisely regulate the temperature, helping to prevent uneven curls depending on where you position the hair. Additionally, the newly designed clip firmly holds sections of hair, helping you achieve a professional-quality finish.

The 38mm model is suitable for creating loose curls for a wide range of hair lengths, while the 42mm model is ideal for those who want larger, looser curls.

• Price: ¥29,700 (38) / ¥30,800 (42)
• Release Date: October 14, 2026

[Body Care Brush] ReFa BEAT BRUSH

A vibrating brush that can be used on both the scalp and body. This self-care item is ideal for those who pay attention to body care after spending long hours at a desk or using a smartphone. Equipped with ReFa’s original vibration mechanism, “Beat Motion,” it gently stimulates a wide area of the body with rhythmic movements that combine vertical and horizontal vibrations. With an IPX7 waterproof rating, it can also be used while shampooing. As it is cordless and rechargeable, it is easy to use anywhere. Its simple operation is another appealing feature.

• Price: ¥28,600
• Release Date:
• November 4, 2026 (Advance release at hair salons, beauty salons, and ReFa GINZA)
• November 25, 2026 (Available at department stores nationwide)

[Beauty Device] ReFa BIRI BARI BARI

A brush-type beauty device that helps care for areas such as the jawline and around the eyes. By caring for both the scalp and face together, it aims to create a refreshed facial appearance. Featuring the unique “Biri Bari Lift” technology, it uses three technologies—RF, LED, and microcurrent—to condition the skin, while EMS targets the facial muscles. Additionally, its original pin structure fits the contours of the head and face, delivering even stimulation. It is an item worth considering as part of your jawline and eye-area care routine.

• Product Name / Price:
• ReFa BIRI BARI BARI ¥58,850
• ReFa BIRI BARI BARI SL ¥47,850
• Release Date:
• November 4, 2026: Advance release at hair salons, beauty salons, and ReFa GINZA
• November 11, 2026: Hankyu Umeda Main Store
• November 25, 2026: Department stores nationwide

Where Can You Buy the New ReFa Products? Electronics Retailers, Flagship Stores, and More

ReFa GINZA

At the flagship store “ReFa GINZA” in Ginza, Tokyo, you can see, try, and purchase ReFa products in person. ReFa products are also available at department stores nationwide.

Official Online Store

ReFa products are available through the official online store, which offers a wide selection. You can browse and purchase various items, and pre-order new products as well. However, please note that international shipping is not available.

Electronics Retailers (such as Bic Camera)

Some electronics retailers in Japan carry ReFa products. Selected Bic Camera stores have dedicated ReFa sections, offering beauty devices such as hair dryers, as well as items like ReFa HEART LOCK OIL and ReFa HEART BRUSH.

✨Check out the “ReFa” items recommended by BicCamera