*AI Translated
On Monday, September 14, 2026, the soy milk skincare brand “Nameraka Honpo” will release its “Wrinkle Eye Cream N (with vibrating applicator head)” exclusively at Don Quijote stores in Japan (excluding some locations).
*The release date refers to the manufacturer's shipping date. The date the product becomes available for purchase may vary by store.
“Nameraka Honpo” is a long-selling soy milk skincare brand loved by many for delivering “smooth, beautiful bare skin.” It has sold over 270 million units*2 and is the No.1 brand in the soy milk skincare market*3. With the theme “Making your skin even happier with the power of soy isoflavones (※),” the brand is undergoing an update this fall.
The Nameraka Honpo eye cream series has sold over 19 million units*4 and has been the No.1 eye cream series in the market for four consecutive years*1.
Among them, the “Wrinkle Eye Cream N” is an anti-aging eye cream that reduces the appearance of fine lines caused by dryness (efficacy tested) and helps create a firmer eye area. It has also received a lot of attention on social media.
This time, a limited edition with a massage applicator head that vibrates about 12,000 times per minute will be released exclusively at Don Quijote. The vibrating head fits the contours and unevenness of the skin, gently massaging and promoting blood circulation.
Additionally, the set includes two tubes—one replacement tube to attach to the vibrating head. With 1.5 times the volume of the regular product, you can generously care for the delicate, dry-prone skin around your eyes.
*1 Based on sales growth rate (value) from January 2022 to December 2025, True Data, target categories: “Face Cream” and “Serum” items marketed for eye care. *2 Total units sold from February 2004 to the end of April 2026. *3 In-store sales value in the self-skincare market with soy milk ingredients, 2025, POS data from five major retailers. *4 Total units sold from 2004 to the end of September 2025. *5 Age-appropriate skincare. ※Moisturizing ingredient.
【Product Features】Eye Cream for Plump, Firm Skin Around the Eyes Don Quijote Exclusive! With Vibrating Applicator Head
①【Limited Edition!】Comes with a massage applicator head that vibrates about 12,000 times per minute
The vibrating applicator head fits the contours and unevenness of your skin.
It gently massages your skin without applying excess pressure, promoting blood circulation.
Provides intensive care for the delicate, dry-prone skin around the eyes.
②Contains Soy Milk Ferment Filtrate※1 × Pure Retinol※1 × Retinol Derivative※2!
In addition to soy milk ferment filtrate※1 made from “Tamahomare” soybeans grown in Shiga Prefecture, this product contains pure retinol※1 and a retinol derivative※2.
③Contains Vitamin E Derivative※3
Formulated with Vitamin E derivative*3 (TPNa®) to provide thorough care for the eye area, where signs of aging tend to appear.
④ Firmness Around the Eyes with Adhesive Polymer
The adhesive polymer forms a uniform film on the skin, helping to create a plump and firm appearance around the eyes.
⑤ Original Formula Designed with Your Skin in Mind
● Fragrance-free ● Colorant-free ● Mineral oil-free
● Visibly reduces the appearance of fine lines caused by dryness (efficacy tested).
*1 Moisturizing ingredient *2 Retinyl Palmitate (moisturizing ingredient) *3 Sodium Tocopheryl Phosphate (moisturizing ingredient)
Nameraka Honpo
- Brand website: https://nameraka.jp
- SANA Online Shop: https://noevirgroup.jp/sana/
- Tokiwa Pharmaceutical Official Note: https://note.com/tokiwayakuhin
↳ Stories about Nameraka Honpo are also available!
Source: PRTIMES
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