*AI Translated
At Sanrio Puroland, located in Tama City, Tokyo (hereafter referred to as Puroland), the limited-time summer season event “Puroland Neo Natsumatsuri III” is currently being held from Friday, July 10, 2026, to Tuesday, September 1, 2026.
With the theme of “Mirai Suzukaze” (Future Cool Breeze), this event presents a “future-style Natsumatsuri” that fuses the culture of Japanese summer festivals with a futuristic and cyber atmosphere. At the media preview held on the first day of the event, Hello Kitty and Kuromi appeared in Y3K fashion for the first time, and Japan’s first AI-powered photo experience “Mirai Photo” was also unveiled.
In addition, there are collaboration projects with “Wanpaku! Touken Ranbu,” limited-edition goods, and special food menus, so the entire facility is enveloped in the world of “Mirai Suzukaze.”
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Highlights of the Summer Event “Puroland Neo Natsumatsuri III”
Hello Kitty and Kuromi Debut in Y3K Fashion!
At the press event, Hello Kitty and Kuromi appeared in special costumes expressing the world of “Y3K,” which incorporates a futuristic and cyber feel under the theme of “Mirai Suzukaze.” Hello Kitty’s look features a refreshing blue base, with hologram materials and sheer fabrics for a truly futuristic style. Kuromi showed off a cool costume with a silver base, metallic textures, and hologram accents. “Y3K” fashion, said to be the next generation after the “Y2K” culture of the 2000s, is a modern update to Japanese summer festival culture and is the perfect design for this “neo” summer festival.
Enjoy the “Neo Ennichi” in a Neon-Lit Futuristic Space
The main event content, “Neo Ennichi,” features updated versions of the ever-popular Ennichi attractions each year. Within a space decorated with neon and metallic accents, a “futuristic summer festival” that reimagines Japanese summer festival culture in a futuristic style is being held.
First in Japan! AI Photo Experience “Mirai Photo”
The newly introduced “Mirai Photo” offers a unique photo experience where AI transforms your photo in real time into a futuristic visual, letting you meet your “Y3K self.”
You can also generate visuals featuring character elements from Hello Kitty and Kuromi, and you can take your finished photo home on the spot. In addition, there is a special feature where your favorite photo can be displayed on a large screen inspired by billboards in a futuristic city.
Even More Updates in the Y3K World! Various Ennichi Attractions Appear
At the venue, you can enjoy “Kawaii Ennichi,” which features the adorable world unique to Puroland, as well as “Digital Ennichi,” which utilizes MR technology.
In “Kawaii Ennichi,” you can try “Kakigori Otoshi,” a twist on the traditional Japanese “Daruma Otoshi,” the “Yakisoba Game,” where you complete yakisoba by topping it with Gudetama, and the ever-popular “Wanage” ring toss. Participants will receive an original pin badge as a gift.
In addition, “Digital Ennichi” features the debut of the immersive content “Pochacco’s Chilly Ice Festival,” which uses MR technology. You can cool down while enjoying a fun ice cream feeding experience with Pochacco.
Hello Kitty and Friends Welcome You! The Futuristic “Mirai Yagura”
The new attraction “Mirai Yagura” has also made its debut. Y3K fashion versions of Hello Kitty and Kuromi, rendered in 3DCG, are projected onto see-through LED screens, creating an immersive space that feels as if the characters truly exist in a futuristic city.
Furthermore, 3D digital figure trial versions of Hello Kitty and Kuromi in their Y3K fashion are also available, allowing you to take photos and videos with your smartphone.
*3DCG: 3-dimensional computer graphics
Experience “Cool” at the Cool Energy Station
A cool spot called the "Cool Energy Station" has also appeared at the venue, where visitors can experience a refreshing chill.
There are also visually and physically refreshing contents, such as the "Icicle-style Object" with character toys in collaboration with Bandai Co., Ltd., and the "Chill Cooler" display item from Coca-Cola Bottlers Japan Inc.
"Wanpaku! Touken Ranbu" Makes Its First Appearance! Collaboration Photo Spots, Merchandise, and Food
Inside "Neo Ennichi," the Touken Danshi from "Wanpaku! Touken Ranbu," designed and produced by Sanrio, made their first appearance as photo spots. As a special collaboration unique to "Puroland Neo Natsumatsuri III," many guests enjoyed taking commemorative photos, making the venue lively and bustling.
In addition, original goods such as acrylic stands and muffler towels, as well as collaboration menu items inspired by the Touken Danshi, are also available for purchase.
Special Decorations and Photo Spots with a Futuristic Feel
At the 3rd floor entrance, special decorations and photo spots combining a summery atmosphere with the Y3K worldview have appeared.
Decorations using neon and metallic materials, such as lanterns and pinwheels made with acrylic mirrors, are also highlights to look out for.
Limited-Time Y3K Design Goods on Sale
Limited-time goods themed around "Mirai Suzukaze" (Future Cool Breeze) are also available for purchase.
A wide variety of items to get you in the summer spirit are now available, including everyday essentials like pouches and eco bags, mascots featuring Hello Kitty and Kuromi dressed in special Y3K fashion costumes, and acrylic charms that you can enjoy matching with friends and family!
Get into the Summer Festival Mood! Limited-Time Food Menu
Inside the restaurants, special limited-time menus are now available to celebrate the “Puroland Neo Natsumatsuri III” event.
The popular character-themed curry appears with a special summer festival look, and there are also limited-time sweets and drinks with a refreshing appearance that let you enjoy the event’s unique atmosphere. In addition, if you order the morning menu “Neo Natsumatsuri III☆Morning Set ~Fried Mochi Skewer & Refreshing Lemon Crepe~,” you will receive a novelty original card (10 types in total, given at random) as a gift.
Summer Event “Puroland Neo Natsumatsuri III”
- Event Period: July 10, 2026 (Fri) – September 1, 2026 (Tue)
- Details: https://www.puroland.jp/event-campaign/2026_summer/
Event Highlights
- Experience “Neo Ennichi,” an immersive event in a neon-lit futuristic space
- Wanpaku! Touken Ranbu × Sanrio Puroland Collaboration
- The entire venue is decorated with futuristic neon! Limited-time Y3K-themed photo spots
- Hello Kitty and Kuromi appear in Y3K fashion for the first time!
- “Puroland Neo Natsumatsuri III Special Greeting” (paid, advance reservation required)
- Limited-time food menu
- Limited-time original goods
Source: PR TIMES
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