*AI Translated
On Saturday, June 27 and Sunday, June 28, "Sanrio Fes 2026 in Minato Mirai" was held with Pacifico Yokohama as the main venue. For the first time in the event’s history, decorations and collaboration projects were also held at facilities around Minato Mirai Station, allowing visitors to experience the world of Sanrio Fes in various locations. Over the two days of DAY 1 and DAY 2, more than 20,000 people attended in person, and over 1 million people watched online.
On DAY 2, the main event, the "2026 Sanrio Character Ranking Results Announcement" stage, was held. All rankings from 90th place were announced, and POMPOMPURIN took first place for the fifth time in total, following last year’s win.
"2026 Sanrio Character Ranking" Results Announcement Stage
This year, Cinnamoroll was in first place in the initial results, but POMPOMPURIN, celebrating his 30th anniversary, overtook him to claim first place in the midterm results, making for an unpredictable outcome until the very end. Many fans gathered at the venue to witness the announcement, and the excitement was palpable even before the event began. From the announcement of the Top 15, the characters themselves appeared on stage. They walked the runway, striking poses, expressing their joy, and responding to the cheers of their fans, each with their own unique reactions, bringing the venue to life.
During the announcement of the Top 3, with all eyes on the stage, third place went to Pochacco, second place to Cinnamoroll, and first place to POMPOMPURIN.
Cinnamoroll jumped for joy and commented, "Wow! Ehehe, thank you so much for all your support! Your cheers make me so happy♪ I’ll send lots of cheers your way too! Go, go, you can do it!" He sent a bright cheer to the audience in return for all the support he received from his fans.
POMPOMPURIN Spins Around on Stage, Expressing His Joy with His Whole Body!
POMPOMPURIN received overwhelming support from fans and took first place for the second year in a row. He spun around on stage, expressing his happiness with his whole body, and with great joy said, "Yay! Am I really number one? I did it!! Thank you so much for all your cheers! I love you all so much☆ I’ll send lots and lots of cheers to everyone, so please keep supporting me!" He expressed his heartfelt gratitude to the fans who supported him.
The venue was filled with applause and cheers, creating a warm atmosphere unique to the "Sanrio Character Ranking," where characters and fans cheer each other on and celebrate together. Fans watching online also sent in many heartfelt comments, such as "I’ll always love you!" and "I’ll keep cheering for you even more!" showing their love and support for the characters and the results announcement.
In addition, the “Best Friends Cheer Award” was given to the three characters who were most frequently voted for together during the voting period: Pochacco, Ahirunopekkle, and Tuxedosam. The members of Hapidanbui received this award. Hangyodon, also a member, celebrated this achievement, creating a heartwarming scene that showcased the strong bonds within Hapidanbui.
In the newly established “2026 Sanrio Character Ranking Happilina Friends Category,” Chocochilla took first place in all three awards: “Want to Be Together Award,” “Want to Collect a Lot Award,” and “Want to See Stories Award.” The audience responded with surprise, loud applause, and cheers, making it a moment to celebrate the success of this new addition to the Sanrio character family.
The venue was buzzing with excitement during SANRIO KAWAII LIVE and other character stage performances!
At the special stage “POMPOMPURIN Comedy: Pompom Panic!” celebrating POMPOMPURIN’s 30th anniversary, POMPOMPURIN, Kuromi, Cinnamoroll, and others performed a comedic play. The story, set up as a comedy skit, also featured a DJ segment with POMPOMPURIN’s songs, creating a lively stage filled with laughter and music. The debut of Gaopawaru and other highlights brought smiles and applause throughout the venue.
The grand finale of the two-day event, “SANRIO KAWAII LIVE,” featured appearances by Sanrio characters. Cheerlystails performed their very first theme song, Kuromi played the drums, and the energetic singing and dancing brought the crowd to a fever pitch! The audience responded with clapping and cheers, creating a heartwarming atmosphere where the stage and audience became one. It was a finale packed with “Kawaii” that only Sanrio Fes can deliver.
You can watch the archive of the main stage performances on the official Sanrio YouTube account (@sanriojapan).
A wide variety of content gathered to let you fully enjoy the world of Sanrio characters!
In addition to the stage programs, the main venue featured "Sanrio Fes 2026 City," decorated with character-themed designs. There were also demo experiences for Sanrio's very first in-house game brand, "Sanrio Games," including the first title "Sanrio Party Land" and the second title "Sanrio Kawaii Me Live!"
Furthermore, there were various character booths, venue-exclusive and pre-release merchandise and food menus, and the "Sanrio Fes School Festival" (with 14 companies from the toy and amusement industries exhibiting), offering a wide range of content for fans to enjoy the world of Sanrio characters.
Additionally, at the kids' venue for elementary school children and younger, the "Sanrio Kids Festival" was held simultaneously. There were stage shows, greetings, games, play schools, and other content for children to enjoy.
Hello Kitty Ferris Wheel Makes an Appearance! The Area Around Minato Mirai Station Becomes the Stage for Sanrio Fes
Various events were also held at facilities around Minatomirai Station. Places such as "Minatomirai Station," "Landmark Plaza," "MARK IS Minatomirai," and "Queen's Square Yokohama" were decorated with Sanrio characters, allowing visitors to enjoy the world of the Sanrio Festival as it spread throughout the city while making their way to Pacifico Yokohama or exploring the surrounding facilities.
© 2026 SANRIO CO., LTD. 著作 株式会社サンリオ
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