【2026 Latest】Summary of New Cosmetics to Buy in Japan in June, July, and August! Release Dates & List of Top Picks

In June, July, and August 2026, a wide range of highly anticipated new cosmetics will hit the market. Popular brands such as CEZANNE, POLA, SHISEIDO, and Kao will launch a wide range of products, including limited-edition colors and collaboration items perfect for summer makeup, as well as trending skincare items. In this article, we introduce the must-have cosmetics to buy this summer, along with their release dates. Check out the items you're interested in as soon as possible and enjoy your summer makeup!

*All prices include tax.

2026 New Cosmetics Release Schedule | June, July, August

Here is a list of the release dates and prices for new cosmetics launching in June, July, and August. Some items are limited in quantity, so be sure to check the release dates in advance.

CEZANNE

[June] Cheek Blush

A new shade, "Flower Coral," has been added to CEZANNE's popular "Cheek Blush" series. With a soft, milky hue, it creates a natural, healthy glow that blends seamlessly into the skin.

This color suits a wide range of skin tones, regardless of undertone. It contains five moisturizing beauty ingredients*, and despite being a powder, it features a smooth, moisturizing texture that adheres well to the skin.

* Rosa Canina Fruit Oil, Jojoba Seed Oil, Olive Fruit Oil, Macadamia Seed Oil, Squalane

• Price: 550 yen
• Release date: Early June 2026 (limited in-store pre-release)
  June 2, 2026 (official online store)

[June] Serum Cushion Foundation

This cushion foundation naturally covers pores, uneven skin tone, and redness, creating a radiant-looking complexion. The new shade, "Light Pink Ochre," is less likely to look chalky and blends naturally with the skin.

With SPF50⁺ PA++++ and a non-chemical formula that does not contain UV absorbers, it also provides UV protection. Thanks to 11 moisturizing beauty ingredients (*1) and 2 moisturizing oils (*2), it leaves your skin soft and smooth.

*1 Squalane, Ceramide NP, Niacinamide, Bergamot Fruit Extract, Peony Root Extract, Sodium Hyaluronate, Aloe Vera Leaf Extract, Job's Tears Seed Extract, Tea Leaf Extract, Bilberry Leaf Extract, Artichoke Leaf Extract
*2 Dipentaerythrityl Tripolyhydroxystearate, Dipentaerythrityl Hexa(hydroxystearate/stearate/rosinate)

• Price: 1,155 yen
• Release date: Early June 2026 (limited in-store pre-release)
       June 2, 2026 (official online store)

[July] Pearl Glow Highlight N

The "Pearl Glow Highlight," which brightens your skin just like a reflector, has been renewed and is now available. The number of moisturizing beauty ingredients* has increased from four to eight, for a more moisturizing formula that adheres more comfortably to the skin.

The product comes in two shades: "Aurora Mint," which enhances translucency, and "Moon Beige," which blends naturally with the skin. Applying it to the T-zone or chin adds dimension, while applying it to the C-zone creates a luminous, radiant look.

* Sodium Hyaluronate, Jojoba Seed Oil, Lavender Flower Extract, Rosemary Leaf Extract, Chamomile Flower Extract, Shea Butter, Squalane, Ceramide NP

Color: 03 Aurora Mint

• Product Name: Pearl Glow Highlight N
• Colors: 03 Aurora Mint
      05 Moon Beige
• Price: 748 yen
• Release Date: Early July 2026 (limited in-store pre-release)
        July 1, 2026 (official online store)

[July] Under Eyeliner

A new shade, "Shinobase Brown," has joined the lineup of the Under Eyeliner, designed specifically for the lower lash line. This soft brown color is easy to use for any occasion.

Simply drawing along the lower lash line, outer corner triangle area, or aegyo-sal line creates a natural and dimensional look around the eyes. With a waterproof formula that resists water, sweat, and tears, it is less likely to smudge even in the humid summer, helping you maintain a beautiful line.

• Price: 660 yen
• Release Date: Early July 2026 (limited in-store pre-release)
  July 1, 2026 (official online store)

POLA

[August] B.A Day Plump Foundation

From POLA's flagship B.A brand, a new skincare-inspired foundation has been launched. This daytime cream serves as a moisturizer, primer, and foundation all in one, and its five moisturizing ingredients* help promote a hydrated, firmer-looking complexion. The smooth texture spreads easily, and it is designed to avoid a heavy, cakey finish.

* BA Core Extract, EG Clear Extract, YAC Extract, FP Clear Extract, White Sakura Bark V

• Price: 13,750 yen (refill) / 2,750 yen (case sold separately)
• Release Date: August 1, 2026

[August] B.A 3D Oasis Eye Color 04

The "B.A 3D Oasis Eye Color" now introduces a new shade, "Amber Bouquet." This soft amber-beige shade features a carefully balanced blend of warm and cool undertones, making it suitable for any occasion or style. Developed from B.A's eye zone research, this eyeshadow gives the eye area a moisturized and firm impression. It naturally covers unevenness and discoloration, while adhering smoothly and comfortably to the eyelids.

• Price: 7,700 yen
• Release Date: August 1, 2026

[August] "Wrinkle Shot Lotion" & "Wrinkle Shot Night Cream"

Two new items are joining the award-winning "Wrinkle Shot" series. The refreshing oil-in lotion delivers moisture to the stratum corneum, leaving the skin feeling plump and hydrated. Its formula also helps reduce the appearance of fine lines caused by dryness. The rich night cream envelops the skin as it blends in, functioning as a serum, emulsion, cream, and night mask all in one to leave skin looking hydrated and firm. Scheduled for release on August 1, 2026.

• Product Name: Wrinkle Shot Lotion
• Price: Main unit 9,350 yen / Refill 8,800 yen

• Product Name: Wrinkle Shot Night Cream
• Price: 13,200 yen

SHISEIDO

[June] "Skin Creator Booster Oil Cleanse" & "Skin Creator Booster Gel Wash"

From SHISEIDO's "Skin Creator" series, two new booster-type cleansing and face wash products are launching to prep your skin before skincare. They thoroughly remove makeup, pore impurities, and dead skin cells, leaving your skin ready to absorb the next step in your skincare routine. The cleansing oil contains 92% beauty ingredients* to remove makeup while protecting moisture. The gel wash features a formula that breaks down sebum plugs, thoroughly cleansing pores. Scheduled for release on June 21, 2026.

*Marula oil, argan oil, grape seed oil, meadowfoam oil, rice bran oil, macadamia nut oil, jojoba seed oil (emollient)

• Product Name: Skin Creator Booster Oil Cleanse
• Price: 2,860 yen

• Product Name: Skin Creator Booster Gel Wash
• Price: 2,640 yen

[June] SHISEIDO MEN Skin Matte Serum

A serum designed for men that targets excess oil, helping control shine and stickiness while maintaining a fresh, matte look. Formulated with three types of sebum-absorbing powders, it covers stickiness and visible pores, keeping a matte and clean impression for hours. In addition to its lightweight, easily absorbed texture, it features a sophisticated herbal woody fragrance. It can be used throughout the day, either as the final step in your skincare routine or whenever shine is a concern.

• Price: 5,500 yen
• Release Date: June 21, 2026

[June] MAQuillAGE "Wings Collection"

From MAQuillAGE comes the limited "Wings Collection," inspired by futuristic Y3K aesthetics. The collection features six items, including lip products and eyeshadows, characterized by accent colors with multicolored and iridescent glitter, combined with milky pinks, oranges, and soft browns. These shades are easy to incorporate into your everyday makeup while still creating a glamorous, futuristic look. The collection is scheduled for release on June 21, 2026.

• Product Name: Dramatic Essence Rouge
• Colors: PK341 Cherry Pink Flash
  BE342 Honey Orange Flash
• Price: 3,520 yen

• Product Name: Customize Eye Color Assort
• Colors: EX03 Pink Flash Assort
  EX04 Apricot Flash Assort
• Price: 4,070 yen

• Product Name: Customize Eye Color Single
• Colors: VI183 Aurora Flash
  GR187 Prism Flash
• Price: 1,210 yen

[July] Snow Beauty Brightening Skincare Powder (Quasi-drug)

A powder that suppresses melanin production and helps prevent spots and freckles, providing brightening skincare benefits. During the day, it can be used as a finishing powder or for touch-ups, and at night, it can be used as a night powder after skincare to keep your skin feeling soft and silky. Formulated with moisturizing ingredient "niacinamide," it helps create an even, radiant complexion.

• Price: Main unit (with puff) ¥7,700 / Refill (without puff) ¥4,730
• Release date: July 21, 2026

Kao

[July] Primavista Pre-Makeup Gel Wash (Nymphea)

From "Primavista," the Pre-Makeup Gel Wash featuring a Leafeon-themed package is now available, designed to improve foundation application and longevity by cleansing your face before makeup. Simply massage the gentle gel onto your skin to remove sebum and keratin plugs that can hinder makeup adherence, leaving your skin smooth. No need to lather, making it easy to use even on busy mornings. It also features a refreshing green floral scent. Pokémon fans won’t want to miss it!

• Price: ¥2,420
• Release date: July 11, 2026

MAYBELLINE NEW YORK

[June] Body Mascara

Introducing a mascara that creates defined volume at the roots while tapering naturally toward the tips. It features a newly developed brush designed to fit Asian eyes. With just one coat, you can achieve a natural yet striking look. In addition to the "Curl Lock Formula" that keeps curls for 16 hours, it is also waterproof, maintaining upward curls for long periods.

• Price: ¥1,859
• Release date: Pre-sale on June 8, 2026 (at Matsumoto Kiyoshi Group, Cocokara Fine Group, Don Quijote, and Uny *select stores)
  Nationwide release on June 20, 2026

SNIDEL BEAUTY

[June] SNIDEL BEAUTY × POTETE Limited Collection

This is a collaboration between the cosmetics brand "SNIDEL BEAUTY" and the hair accessory brand "POTETE." The lineup includes seven items, including limited summer colors, allowing you to enjoy charming summer makeup. The limited edition of the multi-palette "Face Stylist n" in the shade "Sun-Kissed Escape" contains a finishing powder that prevents makeup from breaking down due to sebum, making it perfect for the hot season.

The "Sunny Escape Kit," which combines popular items from both brands, is a set of leave-in hair oil and lip balm. It's perfect for caring for hair and lips that can become dry due to sun exposure. The collection will be available for pre-sale at Hankyu Umeda Main Store and HANKYU BEAUTY ONLINE from June 3, 2026, and will be released nationwide from June 10, 2026.

• Product name: Face Stylist n Limited-Edition Package
• Colors: EX06 Sun-Kissed Escape (limited edition)
    02 Feeling Pink
• Price: ¥6,600

• Product Name: Tap On Glow Jelly Limited-Edition Packaging
• Color: EX01 Sunny Whisper (Limited Edition)
       EX02 Breezy Romance (Limited Edition)
• Price: 3,630 yen

• Product Name: Melting Color Balm Kit Limited-Edition Packaging
• Color: EX02 Berry Soda
       EX03 Sunny Steps
• Price: 4,620 yen

• Product Name: Sunny Escape Kit Limited-Edition Packaging
• Price: 6,600 yen

ETUDE

[June] House Collection

The Korean cosmetics brand "ETUDE" is celebrating its 15th anniversary in Japan with the limited edition "House Collection." This collection features cute colors and items designed to make everyday makeup more fun. The "My Sweet Palette," which can be used as eyeshadow, blush, and more, combines ETUDE's signature pink-based shades with various textures. You can enjoy a variety of makeup looks to match your mood or style for the day. Additionally, the popular "Curl Fix Mascara" is also available in a limited-edition package design. The collection will be released exclusively at offline stores in Japan (such as variety shops and drugstores) on June 3, 2026.

• Product Name: My Sweet Palette
• Color: 01 Princess Mood
  06 Welcome, Princess
      07 Welcome Home, Princess
• Price: 2,750 yen

• Product Name: Curl Fix Mascara Black
• Price: 1,650 yen

• Product Name: Soft Fixing Tint 18 Lovestruck Princess
• Price: 1,650 yen

• Product Name: Ginger Sugar Color Lip Serum 08 Pink Frill
• Price: 1,430 yen

colorgram

[June] colorgram × Crayon Shin-chan Collaboration

The Korean cosmetics brand "colorgram" has released a Japan-exclusive design in collaboration with "Crayon Shin-chan." The collaboration theme is "Gal Shin-chan," featuring Shin-chan and friends in Japanese gyaru-inspired fashion. The "Geek Nude Color Cover Tint," which has become a hot topic on social media, is a tint lip product that helps naturally even out lip tone. The "Tangful Glass Tint Deep Glaze" lineup now includes new shades, allowing you to enjoy the glossy finish of a lip gloss with the long-lasting color of a tint. In addition, keep an eye out for other items featuring Japan-exclusive colors! All products will be available online in advance on Qoo10 from May 29, 2026, and will begin rolling out at stores such as PLAZA from June 19, 2026.

• Product Name: Geek Nude Color Cover Tint
• Colors: 05 Cement
  06 Salmon Beige (New Shade)
• Price: 1,210 yen

• Product Name: Tangful Glass Tint Deep Glaze
• Colors: 08 Milky Taro
  12 Milky Sakura (New Shade)
• Price: 1,320 yen

• Product Name: Nudie Blur Tint
• Colors: 07 Geek Rose
    21 Cool Taro Rose (Japan Exclusive)
• Price: 1,320 yen

• Product Name: Tangful Glass Tint Milk
• Colors: 17 Rosy Milk (Japan Exclusive)
  18 Taro Mauve (Japan Exclusive)
• Price: 1,155 yen

• Product Name: All-in-One Aegyo-sal Maker
• Colors: 01 Yebe
  03 Real
• Price: 1,100 yen