"CANMAKE" is a Japanese cosmetics brand known for its affordable prices, high quality, and adorable packaging. It is a hugely popular cosmetics brand not only in Japan but also overseas. In this article, we’ll explore the charm of CANMAKE, highlight recommended products, share tips from the brand’s PR team, and explain how to buy CANMAKE cosmetics.
*All prices include tax.
Japanese Cosmetics Brand "CANMAKE" Find Your KAWAII !
"CANMAKE" is a Japanese makeup brand founded in 1985. Produced by the cosmetics manufacturer IDA Laboratories, the brand was created with the philosophy of “making makeup easy and enjoyable for as many people as possible.”
Guided by its concept, “Find Your KAWAII !”, CANMAKE creates products designed to continuously offer everyone the excitement and joy of discovering new cosmetics and enjoying makeup. In the fast-moving beauty industry, where trends change rapidly, the brand regularly releases new products and limited-edition colors in line with the latest trends. This commitment to always delivering fresh surprises is one of CANMAKE’s key attractions.
Origin of the Brand Name
The brand name “CANMAKE” embodies the wish “You Can Make It” (meaning “May you become the person you want to be”). At the time of the brand's founding, the Japanese cosmetics market was dominated by expensive products sold through face-to-face consultations at department stores. In the midst of this, the founder traveled abroad for a cosmetic industry inspection and was deeply moved by how affordable cosmetics were sold there.
Driven by a strong desire to "provide high-quality cosmetics at low prices in Japan so that everyone can enjoy makeup casually," the brand launched with a strict commitment to an accessible price range. This made CANMAKE a pioneer of the "petit-price" (affordable) cosmetics movement in Japan.
- Official Website: Here
What Makes CANMAKE So Appealing? Hugely Popular in Japan and Overseas
CANMAKE is currently expanding beyond Japan, with a presence in 14 countries and regions worldwide (as of 2026). It has gained immense popularity overseas, particularly in Asian markets such as Taiwan, Hong Kong, and Thailand. Let’s take a closer look at why this brand continues to be so well-loved.
Safe, Secure, and High Quality
One of CANMAKE's greatest appeals is a level of quality that feels far beyond its affordable price point. The manufacturer, IDA Laboratories, prioritizes "Safety, Security, and High Quality" as core principles in their product development, ensuring that quality always comes first.
Adorable Package Design
One thing you can’t talk about CANMAKE without mentioning is its cute packaging design. Created to delight the girlish heart, the designs instantly lift your mood just by having them with you. Every detail reflects CANMAKE’s commitment to delivering that sense of excitement and flutter you feel the moment you pick up a cosmetic item. The compact size is another plus. It’s easy to slip into your makeup pouch and convenient for quick makeup touch-ups.
Affordable and Easy to Buy
Most CANMAKE cosmetics are priced under 1,000 yen, with some items available for as low as the 500-yen range. Despite this price point, you can feel the attention to detail in the color payoff, longevity, and comfort of use.
Because they are so affordable, you can easily try out colors or trendy makeup looks that you might not usually go for, making it fun to experiment with different makeup styles. The reasonable prices are also a strong ally for students and makeup beginners.
Recommended CANMAKE Cosmetics
From here, we will introduce recommended products from CANMAKE in detail by category. Be sure to check out the recommended points and usage tips from the CANMAKE PR team!
【Eyeliner】Creamy Touch Liner
This hyper-slim gel eyeliner features a 1.5mm tip. True to its name, it is characterized by a "melting" texture that makes drawing lines incredibly easy. I personally use this item regularly and have repurchased it many times. It is both waterproof and smudge-proof, ensuring your eyeliner remains beautiful for hours.
Available in a wide range of colors. The pinkish waterline shades are especially recommended for drawing lines on the waterline or under-eye area.
💄Recommended Highlights from CANMAKE
Intense color payoff and extremely long-lasting! This is a hugely popular eyeliner.
- Price: 715 yen each
- Color Lineup
01 Deep Black
02 Medium Brown
03 Dark Brown
04 Garnet Burgundy
06 Foggy Plum
07 Azuki Brown
09 Darjeeling Pink
11 Cloudy Gray
15 Cappuccino Pink - Product Page: Here
【Face Powder】 Marshmallow Finish Powder
This is one of CANMAKE’s best-selling products. It is a face powder that creates a soft, airy skin texture just like a marshmallow. While effectively covering pores and uneven skin texture, it achieves a natural finish without looking heavy or cakey. When you want a natural makeup look, it can even be used as a substitute for foundation.
Formulated with serum ingredients, it keeps your skin feeling silky and smooth for hours. The packaging is cute and the compact size makes it convenient to carry, making it a great choice for touching up your makeup on the go.
- Price: 1,034 yen each / Refill 770 yen each
- Color Lineup
MO Matte Ochre
MB Matte Beige Ochre
ML Matte Light Ochre
MI Matte Ivory Ochre - Product Page: Here
【Eyeshadow】 Plumpuku Coordinate Eyes
This is an eyeshadow palette specifically designed for aegyo-sal makeup. The set includes three eyeshadow colors in matte, pearl, and glitter finishes for the tear bags, along with one shading color for the shadows. This allows you to enjoy customizing your look based on your preference or mood for the day.
This palette is highly recommended for makeup beginners, as it makes it easy to achieve a perfect aegyo-sal look with just one item.
💄Makeup Tips from CANMAKE
By drawing the shadow color in an inverted "V" shape, the center of the tear bag apparently looks even plumper! Please give it a try.
- Price: 792 yen each
- Color Lineup
01 Apricot Plumpuku
02 Sakura Plumpuku
03 Milk TeaPlumpuku - Product Page: Here
【Mascara】Quick Lash Curler
This is a convenient 3-in-1 beauty item that works as a "mascara base," "top coat," and "mascara"!
The specialized double-comb brush features a short side to lift lashes from the root and create a beautiful curl, and a long side to perfectly separate them. It holds the upward curl in place for a long time.
Other series in the "Quick Lash Curler" line include "Quick Lash Curler Long Mascara" for creating high-impact long lashes, and "Quick Lash Curler Separate" for achieving delicate, separated lashes. Please check them out to find the finish that best suits your preference.
💄Recommended Highlights from CANMAKE
The transparent type is highly recommended for use as a mascara base!
It provides a firm lift and keeps the curl locked in.
- Price: 748 yen each
- Color Lineup
Transparent Type
BK Black
BR Brown - Product Page: Here
【Cheek】Cream Cheek
23 Cupid Pink
This cream-gel type blush is a trending topic on social media. The packaging was renewed last year, making it even cuter than before. By taking the blush on your fingertip, dotting it onto your cheeks like a stamp, and gently blending it out, you can achieve a finish that looks like a natural, healthy flush. Because it is a cream type, it is easy to adjust the intensity of the color, making it highly recommended even for makeup beginners.
23 Cupid Pink
💄Makeup Tips from CANMAKE
If you apply a powder blush over the cream cheek, the color will last longer and you can achieve a soft, cute look for your cheeks.
Recommended Blushes: Powder Cheeks, Glow Fleur Cheeks, Glow Fleur Cheeks (Blend Type)
- Price: 638 yen each
- Color Lineup
05 Sweet Apricot
16 Almond Terracotta
21 Tangerine Tea
23 Cupid Pink - Product Page: Here
【Highlighter】Moon Glow Highlighter
This baked highlighter is characterized by an elegant, moonlight-like glow. The baked method refers to a manufacturing process where the powder is consolidated and hardened in a high-temperature oven. Because the pearls are baked without being crushed, their inherent brilliance is preserved, allowing for the creation of a beautiful, luminous sheen.
Applying it to the bridge of your nose, above your blush, or in the triangle zone under your eyes will give you a more translucent look and is highly recommended.
- Price: 880 yen each
- Color Lineup
01 Moonglow White
02 Moonglow Pink
03 Moonglow Lilac - Product Page: Here
【Nail Polish】Colorful Nails
This nail polish offers a perfect trifecta of easy application, a glossy finish, and long-lasting wear. One of its greatest charms is its astonishingly low price, as you can get this level of quality for under 400 yen.
The extensive color range frequently includes limited-edition shades, allowing you to enjoy nail art that suits your personal taste or mood. Even when applying multiple coats, the finish remains beautiful and free of streaks.
- Price: 396 yen each
- Color Lineup
N02 Chic Bordeaux, N19 Sweet Coral, and more - Product Page: Here
Where Can You Buy CANMAKE Cosmetics?
Official Online Store
On the official CANMAKE online store, "MAKE UP SOLUTION ONLINE," you can also check out best-seller rankings and customer reviews. This can be helpful when shopping.
This site is ideal for those who do not have a store nearby or for those who want to ensure they secure new releases and limited-edition items, as they are easier to acquire here.
- Official Online Store: Here
@cosme store, LOFT, and more
At variety stores such as @cosme store, LOFT, Tokyu Hands, PLAZA, and Ainz & Tulpe, many large locations carry a wide selection of CANMAKE products.
Special sections for new releases are frequently set up in stores, allowing you to handle the products and see them in person before making your selection.
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Drugstores, Matsumoto Kiyoshi, and Sugi Pharmacy
The most accessible places to buy. Availability varies by region, but CANMAKE products are often sold at drugstores such as Matsumoto Kiyoshi, KoKuMiN, and Sugi Pharmacy, making it convenient to pick them up during everyday shopping or while sightseeing.
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