"Standard Products" is a brand developed by the 100-yen shop "DAISO." The lineup is filled with stylish, high-quality items that will make you want to ask, "Where did you get that?" Another appeal of the brand is its wide range of products, including storage items, linens, and cutlery. In this article, the FUN! JAPAN Taiwanese staff have carefully selected some of their top recommended products from among the many available! These also make great souvenirs!
*All prices for the featured items include tax.
8 Recommended Useful Items from "Standard Products"｜Carefully Selected by a Taiwanese Staff Member Who Has Lived in Japan for 10 Years!
This time, the Taiwanese staff at FUN! JAPAN researched items they actually use, as well as products trending on local social media, and have carefully selected goods they highly recommend you try.
Storage and Shopping Goods: Eco Bags and Insulated Bags
You may already own a few eco bags, but each has its pros and cons. For anyone who feels that way, here are some highly functional eco bags. Insulated bags are not only great for shopping, but also useful as lunch bags or for carrying ice cream home from the convenience store. Having one is very handy.
Eco Bag (Compact & Crumpled, Short Logo) 330 yen
As the name suggests, when not in use, you can simply stuff it into the inner pocket for compact palm-sized storage. It comes with a carabiner so you can attach it to your bag. With a 15 cm gusset, it can securely hold items such as plastic bottles without tipping over. The interior is lined with aluminum material that helps keep items hot or cold.
New Color Jute Bag (A4) 550 yen
Jute is a plant fiber known in Japanese as "kōma (yellow jute)." Unlike nylon, the material is firm and sturdy enough to stand upright on its own. It's perfect for carrying items you don't want to tip over. Available in five colors: light gray, blue, red, green, and yellow. With its natural material and color variations, it’s easy to use throughout any season.
Insulated Tote Bag 330 yen
An insulated tote bag designed to keep items either warm or cold. With its compact size of approximately 21 cm (H) × 21 cm (W) × 17 cm (D), it’s perfect for use as a lunch bag to carry your bento! There’s also a small inner pocket that’s perfect for storing an ice pack. Available in gray and black.
Kitchen Goods: Japanese Craftsmanship, Including Cutlery and More
In the kitchen goods section at Standard Products, you’ll find a selection of expertly crafted items, such as cutlery made in Tsubame City, Niigata Prefecture, and handkerchiefs made in Imabari City, Ehime Prefecture.
Imabari Jacquard-Weave Handkerchief 330 yen
This handkerchief, woven in Imabari City, Ehime Prefecture—Japan’s largest towel-producing region—features gauze fabric on the front and soft pile fabric on the back. It has been specially treated for excellent absorbency. There are six colors: Usuzumi-iro (Light Ink Gray), Kusairo (Grass Green), Shinbashi-iro (Light Blue), Karashiiro (Mustard Yellow), Kaihakuiro (Ash White), and Enjiiro (Burgundy). Each comes in a calm, elegant color inspired by traditional Japanese aesthetics, making them excellent gift souvenirs. The “Imabari Towel Brand Certification Mark” is also attached!
Lilac Soup Spoon (Tsubame, Niigata) 330 yen / Gold-Plated Soup Spoon (Tsubame, Niigata) 330 yen
These stainless steel cutlery items are made in Tsubame City, Niigata Prefecture, which is renowned for its metalworking industry. Each piece is handcrafted by skilled artisans in Tsubame. The handle features a matte finish that helps prevent stains and fingerprints from showing, and the word “TSUBAME” is engraved on the back. The “Tsubame, Niigata Gold-Plated Soup Spoon” is coated with a thin layer of gold, giving it an elegant appearance—making it perfect for anniversaries or entertaining guests.
Travel Goods: Compression Bags and Travel Bottle Sets
When traveling, you want to keep your luggage as compact as possible. Here are some handy items for just that. These clever products include designs that let you separate clean clothes from worn clothes.
Soft Nylon Compression Bag 550 yen
This travel pouch features two storage compartments, allowing you to separate clean clothes from worn clothes. Simply closing the center zipper compresses the bag with ease. Available in four colors: orange, beige, blue, and gray.
Travel Compression Bag Set (Seamless Diamond, 4 pieces) 330 yen
This is a lifesaver when you find yourself thinking, "I can't fit all my souvenirs into my suitcase!" Simply place your folded clothes in the bag, zip it up, and roll it from the zipper side to remove excess air and compress the contents. The set includes two large bags (W 50cm x H 60cm) and two small bags (W 35cm x H 45cm).
Travel Bottle Set 330 yen
A travel-sized refill bottle set. While many travel bottle sets include a pump bottle, spray bottle, dropper bottle, and cream container, this product also comes with a dropper, mini funnel, and spatula! No more worrying about spills while transferring liquids!
We Asked the PR Team! Popular & Recommended Items from Standard Products
We asked the PR team at Standard Products to recommend some of their most popular items.
The "Made in Japan Regional Industry Series" is very popular. In addition to the cutlery from Tsubame City in Niigata Prefecture and towels from Imabari City in Ehime Prefecture introduced this time, we also carry Kumano brushes from Hiroshima and knives from Seki City," they said.
They also recommend travel goods. "Our luggage straps, which let you secure your suitcase and carry-on bag together, and our colorful, stylish luggage tags that make it easy to spot your suitcase from a distance, are especially popular," said the PR representative.
We Asked the PR Team! Things to Know Before Shopping at Standard Products
1. Check Stock in Advance with the DAISO App!
"If you have a specific item in mind, it's a good idea to check stock in advance. We recommend using the DAISO app (Japanese only) to search for items. You can check product availability at each store by searching by store location or product name (keyword). You can also find the nearest store from your current location, as well as detailed information such as business hours and directions," said the PR representative.
The official Instagram account also shares updates on new products and seasonal recommendations!
👉 Official Instagram: https://www.instagram.com/standardproducts_official
2. At Larger Stores, DAISO, Standard Products, and THREEPPY Can All Be Found on the Same Floor
"At stores like Marronnier Gate Ginza, Arcakit Kinshicho, Ikebukuro Tobu, and Bic Camera Shinjuku, DAISO, Standard Products, and THREEPPY are all located on the same floor," said the PR representative.
It’s convenient to be able to browse all three brands at once. While tax-free shopping is not available, you can pay for everything together at checkout.
What is "Standard Products," the Brand Born from DAISO?
Built around the concept of "A little better, always better," Standard Products is a brand that focuses on quality and functionality. Finally, we asked the PR team about the brand concept.
"The tones of the colors are coordinated, which makes the products easy to mix and match. Of course, we are committed to environmental sustainability, but we also focus on creating products that utilize regional industries and the craftsmanship of artisans from all over Japan. We hope people who value an ethical lifestyle and want to cherish quality products for a long time will give our products a try!" (PR representative)
In addition to Standard Products, there are other recommended brands as well.
"Besides Standard Products, which we introduced this time, we also recommend Daiso's sister brand, 'THREEPPY.' This brand is built around a "sophisticated cute for adults" concept and is well-known for its elegant character goods, and has gained a loyal fanbase." (PR representative)
Be sure to stop by and check them out!
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