*AI Translated
Convenience stores can be found everywhere in Japan. Recently, “exclusive cosmetics” available only at Japanese convenience stores(Kombini) have become a hot topic not only among Japanese women but also among trend-sensitive international travelers, thanks to their high quality and easy accessibility.
This time, we have carefully selected the most noteworthy exclusive cosmetics for 2025 that you can buy at the three major convenience store chains: 7-Eleven, FamilyMart, and Lawson.
*Product lineup and prices are as of December 26, 2025
*All prices include tax
1. 7-Eleven: ParaDo
A long-established brand that goes beyond just “touch-ups”
“ParaDo,” available at 7-Eleven, celebrates its 25th anniversary in 2025. It is considered a pioneer of convenience store cosmetics. The brand is known for its reliable lineup, consistently delivering products that meet the “I wish I had this” needs of working women and travelers in Japan for many years.
Recommended ParaDo Products
ParaDo Makeup Set ex
- Price: 1,540 yen
- Description: A reassuring set that includes foundation, primer, and eyebrow pencil, plus a pouch. Its compact, smartphone-sized design makes it perfect for carrying while traveling.
ParaDo Sakura Veil Lip (PK01 Soft Cherry Blossom Pink)
- Price: 770 yen
- Description: A long-selling product loved for 22 years since its release. With just a few swipes, it brings out a natural, beautiful flush as if your lips themselves have turned a soft cherry blossom pink.
ParaDo Skincare Cleansing (120g)
- Price: 1,320 yen
- Description: Contains 90% beauty serum ingredients. Although it is a milk-type cleanser, it has impressive cleansing power that removes even eye makeup, and its moisturizing finish is hugely popular on social media.
ParaDo Sponge Remover (16mL)
- Price: 440 yen
- Description: A nail polish remover with a sponge inside—just insert your finger and twist to remove nail color. It produces no waste and does not spread the typical remover smell. Its convenient portable size is another plus.
👉Official website here(Japanese only)
2. FamilyMart: hana by hince
A fusion of sophisticated Korean sensibility and Japanese convenience
Launched as a sister brand of the hugely popular Korean cosmetics brand "hince." The brand offers mini sizes, affordable prices, and the fun of layering colors to suit your personal style.
Most items are priced at just 990 yen, making them very accessible. The products are designed so that layering changes the nuance, making the lineup perfect for trend-conscious users across Asia.
Recommended Products from hana by hince
Water Glass Tint (6 shades in total, including 2 limited edition colors)
- Price: 990 yen
- Description: A water film tint that melts smoothly into the lips without any stickiness. The fresh color stays vibrant for hours. It also contains skincare ingredients, so your lips stay moisturized even after long wear.
Sheer Glass Lipstick (4 shades in total)
- Price: 990 yen
- Description: A lipstick with a high level of moisture and a clear, glossy finish. The color becomes more vivid with each layer, allowing you to achieve your preferred look.
Triple Eye Palette (4 shades in total, including 1 limited edition color)
- Price: 1,450 yen
- Description: A convenient mini eye palette with three shades that blend beautifully with just your fingertip. The harmonious gradient of similar tones makes it easy for beginners to create a polished, trendy eye look.
Shine Highlighter Balm (2 shades in total)
- Price: 990 yen
- Description: A highlighter balm that gives a dewy finish with a sheer glow and subtle sparkle. The soft, creamy texture adheres closely to the skin and is resistant to smudging.
👉Official Instagram here
3. Lawson: &nd by rom&nd
Jointly developed with "rom&nd." Captivating everyone from Gen Z to adult women
A brand created in collaboration between the Korean cosmetics brand "rom&nd," which launched in 2016, and Lawson. The appeal lies in rom&nd's development expertise, wide range of color variations, and affordable prices. The mini sizes fit perfectly in your pouch, and the extensive lineup covers everything from base makeup to point makeup, allowing you to complete a full look.
Recommended Products from &nd by rom&nd
For Gen Z: Pink Package
Glassy Bomb Tint (5 shades in total)
- Price: 780 yen
- Description: A glossy lip tint with a pudding-like, bouncy shine that lasts. The most popular shade, Rose Bean, suits any skin tone, whether warm or cool.
Glassy Eye Glitter (2 shades in total)
- Price: 750 yen
- Description: Sparkling like crushed candy, this product instantly adds a glamorous touch just by applying a little around your eyes.
For Adult Women: &nd by rom&nd GRÈGE
Comfort Loose Powder
- Price: 990 yen
- Description: Powder coated with plant-derived oils. It leaves your skin silky smooth without feeling powdery, creating a translucent finish.
Sheerly Color Stick (5 shades)
- Price: 935 yen
- Description: Moisturizing and smooth to apply. The most popular shade, Dusty Chili, is a calm brick color that gives a sophisticated impression.
Limited-Time Only! Featured Items
There is still a chance to get your hands on these limited-edition items released on November 4.
&nd by rom&nd has collaborated with Lawson’s original dessert brand, Uchi Café SWEETS. Inspired by the popular “Doramocchi” from Uchi Café SWEETS, these cute and multifunctional cosmetics have been created.
&nd by rom&nd × Uchi Café SWEETS
Dorayaki Lip & Cheek
- Price: 1,100 yen
- Description:
- 01 Anko Brown, 02 Sweet Strawberry (Lip & Cheek):
The lighter shade on top has a milky, glossy finish and can be used as a base or as a glossy top coat for lips or tints. The deeper shade on the bottom has a velvety texture with a healthy flush, perfect for use as a lip or cheek color. - 03 Creamy Matcha (Concealer & Highlight):
The lighter shade on top is a non-sticky, clear highlighter that adds a beautiful glow. The deeper shade on the bottom works as a concealer to naturally tone down redness on areas like the cheeks or around the nose, and also serves as a color lip base to enhance lip color.
👉Official Instagram here
Hidden Gems for Your Japan Trip: Add Convenience Store Cosmetics to Your Travel List
Japanese convenience store cosmetics are no longer just for emergencies. They are now must-buy items worth seeking out. High-quality cosmetics available for around 1,000 yen make for the perfect souvenir from your trip to Japan.
Next time you visit Japan, don’t forget to check out these “mini cosmetic select shops” that are open 24 hours a day.
Comments