※AI Translated.
We at "FUN! JAPAN" conducted the latest travel needs survey targeting media users from various Asian countries who love Japan.
“Where do you want to go next?” “Why did you choose Japan as your travel destination?” We received an incredible 32,274 responses from Asian travelers sharing their honest opinions!
This time, we will unravel the real voices of travelers revealed by this massive and up-to-date data, presenting the results in a ranking format.
*A portion of sales from products introduced or reserved through this article may be returned to FUN! JAPAN.
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The Number One Area People Want to Visit Next Is Hokkaido! The Vast Land Captivates Asia
When asked, “Which area in Japan would you like to visit next?” Hokkaido received overwhelming support. Following that, the Kanto region, home to Tokyo, the trendsetting capital of Japan, and the Kansai region, where excitement for the 2025 Osaka-Kansai Expo remains high, also continue to be very popular.
Ranked No. 1: Hokkaido – Powder Snow and a Wealth of Gourmet Food
The world-famous quality of powder snow. In summer, fields of lavender stretch as far as the eye can see. The natural beauty of Hokkaido in every season continues to attract travelers from across Asia.
From luxurious seafood such as crab and sea urchin to local favorites like ramen and soup curry, the wide variety of food is also a major reason for its popularity.
👀 Related article: Recommended Winter Events and Festivals in Hokkaido for December, January, and February – It’s Not Just the Sapporo Snow Festival!
👀 Related article: Can You See Lavender in June and July? 7 Recommended Lavender Fields in Japan, Including Information on Furano, Hokkaido!
Ranked No. 2: Kanto Region – The Center of Japan’s Latest Trends
Coming in a close second place is the Kanto region. Of course, there is Tokyo, the heart of Japan, but also Chiba’s Tokyo Disney Resort, Kawagoe in Saitama where the atmosphere of Edo still lingers, and the Enoden area in Shonan, Kanagawa, which has exploded in popularity across Asia as the sacred ground of “Slam Dunk.” There are so many attractive sightseeing spots that make you think, “It would be a waste to end your trip with just Tokyo.”
👉Check out the latest information about Tokyo
👉Check out the latest information on Tokyo Disneyland & DisneySea
Ranked 3rd: “Kinki Region” – The Afterglow of Expo and Evolving Access
The attention drawn from around the world by the Osaka-Kansai Expo in 2025 is still burning hot. In addition, the opening of international flights at Kobe Airport from 2025 is raising expectations among repeat visitors who want to explore even deeper into Kansai.
👀Related article: Summary of Osaka’s New Shopping Complexes & Tourist Spots
👀Related article: Complete Guide to Kobe Airport! Access, Souvenirs, Shops, Lounges, and More
April is the Most Popular Month to Visit! Cherry Blossoms Are an Eternal Standard
When asked, “Which month would you like to visit Japan?” the answers reflected the Asian love for the beauty of the four seasons.
Ranked 1st: “April” – Japan Turns Pink with Cherry Blossoms!
April is overwhelmingly popular, and the main reason is, of course, the cherry blossoms. Hanami, or cherry blossom viewing, is now a Japanese tradition that the country is proud to share with the world. Many international tourists visit Japan during this season for this very reason.
👀Related article: When Do Cherry Blossoms Bloom in Japan? Best Viewing Times and Famous Spots from South to North!
Ranked 2nd: “November” – Chasing Autumn Leaves
Following cherry blossoms, the autumn foliage season in November is also very popular. However, due to recent global warming, the best time to see the autumn leaves is gradually shifting later each year. To avoid the disappointment of “I went all the way there, but everything was still green,” be sure to check the latest autumn foliage forecasts.
👀Related article: 30 Recommended Autumn Foliage Spots Across Japan: Best Viewing Times, Illuminations, and Autumn Festival Information!
Ranked 3rd: “December” – The Romantic Winter Season
December sparkles with illuminations and comes alive with Christmas markets. For couples who want to enjoy the unique romantic atmosphere of this season, and for families from Southeast Asia hoping for snow play, December has become a special time of year.
👉Check out illumination and Christmas market information in the Kanto area
👉Check out illumination and Christmas market information in the Kansai area
The Top Reason for Traveling: “There’s a Place I Want to Visit” – High Interest in Japanese Culture
Why do people travel to Japan? The answer goes beyond simple sightseeing and lies in a deep love for Japan.
Ranked 1st: “Because There’s a Sightseeing Spot or Attraction I Want to Visit”
Japan’s strength lies in its abundance of tourist attractions that serve as clear destinations for travelers who say, “I want to go there!” Not only are classic spots like Tokyo and Kyoto popular, but recently there has been growing interest in hidden gems in rural areas and breathtaking scenic spots that change with the seasons.
👉Check out Japan’s “breathtaking views”
Ranked 2nd: “Because I’m Interested in Japanese Culture and History”
Of course, traditional architecture such as shrines and temples remains popular, but recently, niche aspects of Japanese culture like “yokai” (supernatural creatures) and traditional arts have also gained attention. Japanese entertainment, such as visiting “pilgrimage sites” featured in anime and TV dramas, has become a powerful motivation for travel as well.
👀 Related article: What Are the Elements of Japanese Culture? 32 Selections of Traditional and Japanese Culture
Ranked 3rd: “Because the Food Is Delicious”
Japanese cuisine used to be associated with luxury, such as high-end sushi or kaiseki courses, but now affordable “B-grade gourmet” dishes like ramen and okonomiyaki are also very popular. The recent depreciation of the yen has further contributed to the appeal, as the high cost performance of “being able to eat something incredibly delicious at a low price” has become a major factor in increasing travelers’ satisfaction.
👉Check out the latest Japanese gourmet trends
Top Length of Stay: “One to Two Weeks” – Taking Time to Enjoy Japan Is the Norm
When asked about their previous length of stay, the most common answer was “7 to 13 days.” This was followed by “4 to 6 days” and “14 to 20 days,” showing that many people spend at least about a week in Japan to fully enjoy their trip.
Who Do You Travel With? “Family” Takes the Top Spot, but Solo Travel Is Also on the Rise
The most common travel companions were, as expected, “family,” followed by “spouse or partner.” It is heartwarming to see that Japan is chosen as a place to spend special time with loved ones. On the other hand, the notable increase in “solo travel” is worth mentioning. With its well-developed public transportation and extremely safe environment, Japan has established itself as a country where even international visitors can enjoy traveling alone with peace of mind.
👀 Related article: [Solo Travel] Is Japan Really Safe? Reasons Why Even Women Can Feel Secure and Recommended Destinations
Surprising? The Top Source of Travel Information Is the Official Website of the Japan National Tourism Organization!
Somewhat surprisingly, the number one source of travel information was the official website of the Japan National Tourism Organization. Even with the widespread use of social media and personal blogs, most travelers still make sure to check official sources for accurate information on entry requirements and sightseeing. After that, they gather “real voices” from social media and blogs to add their own unique flavor to their trip. This paints a picture of smart travelers who do their homework thoroughly.
In 2026, “Regional Areas” and “Cultural Experiences” Will Become Even Bigger Trends!
This survey revealed that travelers from Asia are seeking to enjoy Japan on a deeper level than ever before.
We at “FUN! JAPAN” will continue to listen to the real voices of our users and deliver exciting content as a media platform that connects their curiosity with the stories Japan wants to share.
Survey Overview
- Survey method: Questionnaire on the “FUN! JAPAN” website
- Survey period: January to November 2025
- Valid responses: 32,274
- Survey conducted and analyzed by: FUN! JAPAN Editorial Team
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