Tokyo Station's Top Souvenir Sweets Ranking for the Second Half of 2025! Sweets Inspired by the 2026 Zodiac Sign “Horse” Will Also Be Available

Located right outside the Tokyo Station Yaesu North Exit, Tokyo Gift Palette, a hub for souvenirs and gifts, has announced its 2025 Popularity Rankings for products exclusive to the facility. Furthermore, the shop will feature colorful sweets inspired by next year's zodiac animal, the "Horse" (Uma), as well as New Year's limited-edition items incorporating traditional lucky charms. Here are some recommended sweets that are perfect for selecting year-end and New Year's gifts.

※All prices include tax.

In the 2025 Limited Edition Popularity Rankings, the "Butter Millefeuille" from the butter-themed confectionery brand Butter Butler secured the 1st place for the second consecutive year. This Tokyo Station exclusive sweet is characterized by its aromatic caramelized pastry and rich butter cream. 2nd place went to "Pistage" by PISTA & TOKYO, followed by 3rd place's "Neko Chef Can: Best Selection," featuring an adorable assortment of baked treats from Neko Chef.

In addition, Tokyo Gift Palette will offer a wide array of zodiac and New Year-themed sweets to celebrate the season. The lineup includes festive items perfect for the start of 2026, such as Tokyo Kaikan's "Umakuiku" (a play on words meaning "everything will go well"), which is themed after the upcoming "Horse" zodiac sign, and Mameya Kanazawa Bankyu's "Golden Castella Zodiac Horse," available at the limited-time pop-up shop WEEKLY PALETTE.

👉Read Related Article: 2025 First Half Popular Souvenir Sweets Ranking at Tokyo Station!

Tokyo Gift Palette 2025 First Half Popular Product Ranking TOP 10

1st Place: Butter Millefeuille [Butter Butler]

This exclusive sweet, available only at Tokyo Station, features a rich butter cream made with cultured butter, sandwiched between crisp, golden caramelized pastry.

• Price: 1,620 yen / 5 pieces

2nd Place: Pistage [PISTA & TOKYO]

A sandwich cookie lavishly topped with roasted pistachios and filled with pistachio buttercream. You can fully enjoy the aroma, richness, and texture that are the hallmarks of pistachios.

• Price: 1,944 yen / 4 pieces

3rd Place: Neko Chef Can Best Selection [Neko Chef]

This assortment includes the most popular “Financier” and two types of cookies with a rich cheese flavor and a tangy fruitiness that is truly addictive. The financier features a fragrant dough kneaded with Camembert and accented with lemon peel for a refreshing taste. The cookies offer a crumbly texture along with the delightful bite of fruit pieces.

• Price: 2,808 yen / 1 can (9 pieces)

*Scheduled to be renewed in sequence

4th Place: Fresh Brulee Tarte Bruletta [BRULEE MERIZE]

A luscious custard cream wrapped in rich Madagascar vanilla cream. It is placed atop a tart filled with bittersweet caramel sauce and each one is carefully brûléed over an open flame. This is a fresh brulee tart overflowing with deliciousness.

• Price: 1,944 yen / 3 pieces

5th Place: Anko＆Butter Roll Cake [Okada Kinsei Anbataya]

A moist and dense roll filled with sweet red bean paste and buttercream.

• Price: 1,944 yen / 1 roll

6th Place: Mille Feuille au Caramel [Almond Tokyo]

This Tokyo Station exclusive sweet features a crispy almond-scented pie sandwiched with browned butter salted caramel and white chocolate cream. A hint of lemon peel adds a refreshing accent.

• Price: 1,350 yen / 6 pieces

7th Place: Strawberry Milk Sand [Ichigo Shop by FRANCAIS]

Strawberry and raspberry paste is wrapped in Spanish milk chocolate and sandwiched between cookies with a fragrant, gentle flavor enhanced by sweetened condensed milk. With just one bite, the delightful aroma fills your mouth with happiness.

• Price: 1,296 yen / 6 pieces
                     2,160 yen / 10 pieces
                     3,456 yen / 16 pieces

8th Place: Milk Chocolate Holic [VANILLABEANS THE ROASTERY TOKYO]

An American-style chocolate chip cookie created with the concept of being “a cookie for milk chocolate lovers.”

• Price: 1,188 yen / 5 pieces

9th Place: Registered Trademark Fukiyose Tokyo Panda 3 [Ginza Kikunoya]

This Tokyo Station exclusive from Ginza Kikunoya, their signature confection “Fukiyose,” features about 20 types of traditional Japanese dry sweets, such as butter-free Japanese-style cookies, konpeito sugar candy, wasanbon sugar, rakugan, and black soybeans, with three adorable panda-shaped rakugan included.

• Price: 1,242 yen / 70g

10th Place: Sacucci Horocci Tiramisu [C3 TIRAMISÙ]

These cookies have a crumbly texture thanks to the addition of mascarpone cheese powder made from Hokkaido milk.

• Price: 648 yen / 5 pieces
                     1,296 yen / 10 pieces

Sweets Featuring the 2026 Zodiac “Horse” Are All Here!

Lucky New Year’s sweets inspired by the 2026 zodiac sign “Horse” will also be available. Here is a gorgeous limited lineup perfect for New Year’s gifts.

Zodiac Confection “Uma Ku Iku” [Tokyo Kaikan]

“Uma Ku Iku” is a play on words associated with the zodiac sign “Horse,” used to wish for success in events and business. It is represented as an éclair filled with mascarpone cream and apple compote.

• Price: 702 yen / 1 piece
• Sales period: January 1, 2026 – January 7, 2026

Registered Trademark Fukiyose Good Luck Zodiac Can [Ginza Kikunoya]

This winter limited edition of Fukiyose, which features butter-free Japanese-style cookies, konpeito, wasanbon sugar, and more, includes a fu-yaki (baked wheat gluten) shaped like the 2026 zodiac sign “Horse.”

• Price: 2,160 yen / 170g

*Available while supplies last

New Year’s Wagashi Assortment [Oosumi Tamaya]

An assortment of premium wagashi, perfect for New Year’s gifts, featuring motifs such as red plum blossoms, young pine, cranes, and turtles to brighten up the New Year.

• Price: 410 yen / 1 piece
• Sales period: Mid-December to early January 2026

Shiawase Anpone [Kyoto Gion Anon]

Azuki beans have long been considered a food for warding off evil. This “happiness” sweet combines auspicious red azuki bean paste, carefully simmered, with homemade white mascarpone cheese and special red and white monaka wafers.

• Price: 2,295 yen / 10 pieces (5 packs)
• Sales Period: From December 26

Tokyo Danish Carameliser (New Year) [Caramelier]

This crispy Danish pastry is coated with caramel cream and baked to a fragrant, crunchy finish with a hint of vanilla and Guérande salt as a secret touch. It is available in a New Year’s limited edition box.

• Sales Price: 1,080 yen / 8 pieces
• Sales Period: December 10 to early January 2026

*Sales will end when stock runs out

Bankyu’s Cutout Baum Ema [Mameya Kanazawa Bankyu] (WEEKLY PALETTE)

The zodiac sign for 2026 is the Horse. The design is inspired by an ema (votive plaque) featuring a white horse, symbolizing the wish to overcome difficulties. The milk-flavored baumkuchen can be cut out in the shape of both the ema and the horse inside the ema.

• Sales Price: 594 yen / 1 piece
• Sales Period: December 26 to January 6, 2026

Golden Castella・Zodiac “Horse” [Mameya Kanazawa Bankyu] (WEEKLY PALETTE)

This luxurious castella cake is lavishly topped with gold leaf. The golden castella features a cutout motif of the 2026 zodiac, “Horse and Horseshoe.” It is recommended as a New Year’s gift.

• Sales Price: 1,890 yen / 3 slices
• Sales Period: December 26 to January 6, 2026

*According to Tokyo Station Development Co., Ltd.
*Based on sales results from July to October 2025
*One product selected per brand
*Only products available year-round are eligible

About Tokyo Gift Palette

With the concept of “Connecting and Coloring,” Tokyo Gift Palette offers a wide variety of souvenirs and gifts that connect people, as well as specialty bento boxes at “Precious Deli Tokyo” and shops like Starbucks.

• Address: Tokyo Station Yaesu North Exit 1F, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo
• Access: Directly outside Tokyo Station Yaesu North Exit ticket gate
• Business Hours: (Weekdays) 9:30 AM - 8:30 PM (Weekends & Holidays) 9:00 AM - 8:30 PM
  *Hours may vary for some stores.
• Official Website: https://www.tokyoeki-1bangai.co.jp/tokyogiftpalette/

Source: PR TIMES