Tokyo Station's Top Souvenir Sweets Ranking for the First Half of 2025!

Tokyo Gift Palette, located just outside the Yaesu North Exit of Tokyo Station and offering a wide selection of souvenirs and gifts, has announced its popular product ranking for the first half of 2025. Here's a look at the featured lineup, perfect for choosing souvenirs for summer visits or other occasions.

*AI Translated
*All prices include tax.
*Images in this release are for illustrative purposes only.
*Contents of this release are subject to change.

In the 2025 first-half popular product ranking, "Burlee Cream Tart" from the specialty brûlée sweets store BRULEE MERIZE secured the top spot for the second consecutive year. Having sold over 2 million units since the store opened in 2023, this product is enjoyed by many as a new standard Tokyo Station souvenir because it can be stored at room temperature, has a long shelf life, and offers a rich, soft cream with a crispy, fragrant brûlée anytime.

Taking second place is the classic "Butter Financier" from BUTTER BUTLER, a sweets brand centered around butter. In third place is the "Pikachu Tokyo Banana 'Found It!' Banana Only Flavor" from Tokyo Banana World, featuring an adorable Pikachu design.

Tokyo Gift Palette offers not only top-ranked products but also a wide variety of seasonal and special-occasion sweets. Its convenient location, just outside the ticket gate, makes it a perfect stop when choosing souvenirs for your summer visits.

Tokyo Gift Palette's 2025 First-Half Popular Product Ranking TOP 10

1st Place: Burlee Cream Tart [BRULEE MERIZE]

The Burlee Cream Tart from BRULEE MERIZE has surpassed 2 million units in cumulative sales and claimed the top spot for two consecutive years. This baked confection features a rich custard-flavored cream, infused with Madagascar vanilla and rum, poured into a cocotte tart. The surface of the cream is brûléed directly with a flame, offering a crispy and fragrant flavor.

• Price: 5 pcs ¥1,134 / 8 pcs ¥1,814 / 12 pcs ¥2,721

2nd Place: Butter Financier [BUTTER BUTLER]

The Butter Financier from BUTTER BUTLER, a sweets brand centered around butter, consistently ranks high each year. Made with European fermented butter and French Guérande salt, it's baked to a crisp on the outside while remaining moist on the inside. The 16-piece set, elegantly wrapped, is perfect as a gift for loved ones.

• Price: 4 pcs ¥1,080 / 8 pcs ¥2,160 / 12 pcs ¥3,240

3rd Place: Pikachu Tokyo Banana "Found It!" Banana Only Flavor [Tokyo Banana World]

This Pokémon-designed Tokyo Banana appeals to both adults and children. It features a fluffy sponge cake baked with adorable Pikachu patterns, generously filled with a creamy banana custard.

• Price: 4 pcs ¥842 / 8 pcs ¥1,512 / 12 pcs ¥2,149

4th Place: Pistachio Sand Assortment [PISTA & TOKYO]

This assortment set includes "Pistachio & Pistachio," a sandwich cookie with pistachio-flavored chocolate and cookies, and "Pistachio & Framboise," which adds framboise chocolate.

• Price: 10 pcs ¥2,268 / 14 pcs ¥3,186 / 22 pcs ¥5,022

5th Place: Fruit Millefeuille Assortment [FRANÇAIS]

This exquisite millefeuille is made with 216 layers of pie dough, layered with soft cream enriched with fruits and nuts, and then coated in chocolate.

• Price: 8 pcs ¥1,620 / 12 pcs ¥2,268 / 16 pcs ¥3,024 / 32 pcs ¥5,400

6th Place: Chocolat & Paritro [VANILLABEANS THE ROASTERY TOKYO]

This classic popular assortment features two types of raw chocolate cookie sandwiches and miniature chocolate cakes, all signature products from a craft chocolate specialty store based in Yokohama.

• Price: 4 pcs ¥1,728 / 8 pcs ¥3,456 / 16 pcs ¥6,912

7th Place: MIMI [CLUB HARIE e-challenge]

This special product is made from the ends of Baumkuchen logs, which are usually not used for regular products. Skilled artisans carefully bake these parts with carefully selected ingredients, offering a unique texture specific to MIMI.

• Price: MIMI Small 3 pcs ¥972 / MIMI Regular 2 pcs ¥1,296

8th Place: An Butter Financier [Okada Kinsei An Bata Ya]

A delightful fusion of Japanese and Western flavors, this exquisite financier harmonizes the rich aroma of butter-scented financier dough with Okada Kinsei's uncompromising "anko" (sweet red bean paste).

• Price: 6 pcs ¥1,620

9th Place: Baked Tiramisu [C3 TIRAMISÙ]

"Baked Tiramisu" was created with the desire to make tiramisu enjoyable at any time. This popular product from C3 features a fluffy baked sponge cake soaked in coffee syrup, resulting in a moist and fragrant flavor.

• Price: 6 pcs ¥1,188 / 8 pcs ¥1,512 / 12 pcs ¥2,376 / 18 pcs ¥3,564

10th Place: Bon Napoleon [AMAND TOKYO]

This millefeuille sandwiches crispy pie with a refreshing white chocolate cream and dried strawberry chips.

• Price: 2 pcs ¥570 / 6 pcs ¥1,350 / 12 pcs ¥2,700

About "Tokyo Gift Palette"

With the concept of "connecting and coloring," Tokyo Gift Palette offers a wide selection of souvenirs and gifts that "connect people." It also features "Precious Deli Tokyo," which offers carefully prepared bento boxes, and a "Starbucks" outlet, among others.

• Address: Tokyo Station Yaesu North Exit 1F, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo

• Access: Directly outside Tokyo Station Yaesu North Exit ticket gate
• Business Hours: (Weekdays) 9:30 AM - 8:30 PM (Weekends & Holidays) 9:00 AM - 8:30 PM
  *Hours may vary for some stores.
• Official Website: https://www.tokyoeki-1bangai.co.jp/tokyogiftpalette/

Reference: PR TIMES