* AI Translated
Since its release in 1996, Tamagotchi has continued to be loved around the world as one of Japan’s most iconic hobbies.
As we approach the 30th anniversary year in 2026, the long-awaited official shop “Tamagotchi Factory!” has had its grand opening at Tokyu Plaza Harajuku “Harakado” on Saturday, November 22, 2025.
FUN! JAPAN got an exclusive sneak peek at the media preview event. We’re bringing you a complete report on everything Tamagotchi fans want to know, from exclusive merchandise only available at “Tamagotchi Factory!”, to the much-talked-about original customization experience, and even how to enter the store.
👉Related article: The Tamagotchi Boom Returns! A Thorough Introduction to All Devices, Series, and Tamagotchi Characters
*All prices include tax.
Official Shop Exclusives! Introducing Limited-Edition Goods Only Available at “Tamagotchi Factory!”
Inside “Tamagotchi Factory!”, you’ll find a flood of cuteness with around 100 official goods gathered in one place. Everything is so tempting, but the real highlights are the special collaboration Tamagotchi models available for early release and the official shop-exclusive items.
Sure to Sell Out! “Tamagotchi Connection mezzo piano Collaboration”
You can also purchase Tamagotchi devices themselves at “Tamagotchi Factory!”
There it is! This is the “Tamagotchi Connection mezzo piano Collaboration,” available for early release at the official shop. It’s a collaboration model with “mezzo piano,” a fashion brand hugely popular among elementary school girls in Japan.
If you look closely, you’ll spot Mametchi wearing a hoodie between Berie-chan and Blue Berie-chan, the characters from mezzo piano! The design is a perfect embodiment of Japanese “Kawaii” culture. This is a must-have item that’s sure to sell out, so if you see it in-store, don’t hesitate to grab one!
Check Out the Exclusive Fashion Accessories You’ll Want to Carry Every Day!
There’s also a wide variety of fashion accessories exclusive to “Tamagotchi Factory!” Items like pouches and mirrors are perfect for everyday use, even for adults, so you can always have your favorite Tamagotchi with you.
Tamagotchi Factory! Shaka Shaka Pouch 3,080 yen
This official shop-exclusive pouch features Tamagotchi characters that shake and move when you rattle it. The blue glitter trim sparkles, giving it a trendy Y2K retro vibe! Just carrying it around will put you in a good mood with its cuteness.
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The pastel colors are adorable! Be sure to get the “Tamagotchi Factory! Peek-a-boo! Folding Mirror” (3,080 yen each) together as a set.
Tamagotchi Factory! PC Case 4,400 yen
Personally, the item that caught my eye the most was this PC case. The lively design featuring Tamagotchis is sure to lift your spirits. With this, work and studying are bound to go more smoothly!
Don’t Miss Out on More Than Just Limited Editions! Recommended Must-Have Items
At “Tamagotchi Factory!”, there are plenty of irresistible items besides the limited edition goods.
MEZZO PIANO with TAMAGOTCHI Series
In addition to the early-release Tamagotchi device introduced earlier, there are many collaboration goods with “mezzo piano.” The drawstring backpack (3,740 yen) and towel handkerchief (1,650 yen) would make great souvenirs!
Tamagotchi Custom!! Lip & Cheek 1,100 yen
This is a multi-use color balm in a Tamagotchi-shaped container. While this product is also available at general variety stores, “charm cosmetics” that can be attached to bags and other items are a trend not only in Japan but across Asia. The unique Tamagotchi shape is sure to stand out among them.
It’s Not Just About Shopping! Two Unique Experiences at “Tamagotchi Factory!”
“Tamagotchi Factory!” is the first permanent Tamagotchi shop with a focus on “experience” as its concept, not just selling products. That’s why there are two special experiences you can only enjoy here!
Exclusive “Mini Tama All-You-Can-Pack!” Experience 3,828 yen
One of the exclusive experiences at “Tamagotchi Factory!” is the “Mini Tama All-You-Can-Pack!” In this game, you have three minutes to pack as many as you can of 14 different mini figures—like Mametchi, Memetchi, Poop, and Onigiri, all characters from Tamagotchi—into a Tamagotchi-shaped bottle. Of course, you can take home the bottle you packed.
According to the staff, “The trick is not to worry about the order—just pack in the figures you want!” (laughs). After enjoying the attraction, you can take your bottle home and rearrange the figures in your own cute order to display them.
Exclusive Custom Patch-Making Experience 150 yen and up
This is a hands-on experience where you can create your very own one-of-a-kind original item. There is a wide variety of patches to choose from, including Tamagotchi characters and the distinctive "Tamagotchi Font."
The process is simple—just pick your favorite base and patches. The staff will attach them for you right at the store.
All done! By combining your name or your favorite Tamagotchi character, you can create the perfect commemorative souvenir. Be sure to enjoy making your own cute, personalized combination!
Special Communication Bonus for Tamagotchi Users
Attention Tamagotchi users! Here’s an important announcement: When you visit "Tamagotchi Factory!", be sure to bring your own Tamagotchi Paradise device.
If you use the special "Lab Tama" machine installed in the store to connect your device, you’ll receive an exclusive in-game item only available at "Tamagotchi Factory!"
This bonus is a special service available only to those who bring their Tamagotchi device. Don’t miss out on this limited-edition item as a memento of your visit!
Do You Need a Reservation? How to Enter "Tamagotchi Factory!"
For the period right after opening, from Saturday, November 22, 2025, to Sunday, November 30, 2025, entry to "Tamagotchi Factory!" will be by advance lottery (reservation system) only.
Reservations can only be made through the official website, so if you wish to visit during this period, be sure to check the official site in advance.
Details about how to enter from December onward will also be announced on the official website as soon as they are decided. We recommend checking the latest information before your visit.
Tamagotchi Factory!
- Address: 3rd Floor, Tokyu Plaza Harajuku "Harakado", 6-31-21 Jingumae, Shibuya-ku, Tokyo
- Hours: 11:00 AM – 9:00 PM
- Access: 4 minutes on foot from Harajuku Station, 1 minute on foot from Meiji-Jingumae Station
- Official Website: https://tamagotchi-factory.jp/
👉 Related Article: The Tamagotchi Boom Returns! A Thorough Introduction to All Devices, Series, and Characters
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