FUN! JAPAN FOOD RESTAURANTS

Congratulations on the 30th Anniversary! For the first time ever, Sushiro is collaborating with "Pompompurin," who took first place in the 2026 Sanrio Character Ranking! The collaboration begins on Wednesday, October 7, 2026.

# Characters & Mascots # Sanrio # Sushi

*AI Translated

The first-ever collaboration between Japan’s popular sushi chain Sushiro and Sanrio’s beloved character Pompompurin will take place starting Wednesday, October 7.

This collaboration was made possible by Sushiro’s desire to not only let customers enjoy sushi, but also to provide fun content alongside their meal. This year marks the 30th anniversary of Pompompurin’s debut, and the character also took first place in the “2026 Sanrio Character Ranking.” To celebrate, Sushiro and Pompompurin are teaming up for the very first time.

*Please note that this collaboration is limited to Sushiro locations within Japan. It will not be available at overseas branches.

The theme of this collaboration is “Pomuro at Sushiro.” During the collaboration period, there will be two phases: the first starting Wednesday, October 7, and the second starting Wednesday, October 21. A wide variety of exclusive merchandise will be available. You can enjoy unique Sushiro x Pompompurin menu items, such as sushi and desserts featuring Pompompurin picks and stickers.

In the first phase (from Wednesday, October 7), sushi dishes with collaboration picks (7 designs in total) such as “Shrimp Salad Sushi” and “Hamburger Sushi” will be available. For desserts, “Tiramisu Cake” will come with a holographic collaboration sticker (5 designs in total).

In the second phase (from Wednesday, October 21), sushi dishes with collaboration picks (7 designs in total) such as “Salmon Roe Gunkan” and “Teritama Gunkan” will be offered, as well as the dessert “Pudding à la Mode” with a holographic collaboration sticker (5 designs in total).

Additionally, a special dessert called “Mazemaze! Purinppe,” made with Pompompurin’s favorite food—pudding—will be available. Developed by the patissier at “SUSHIRO Cafe,” this dessert comes with a sparkling collaboration sticker (1 design). There will also be soft drinks with collaboration mascots (4 types in total, including secret designs, available in both phases), and the “Tsukuro Set,” which features collaboration seat designs and comes with a mini charm (3 types in phase 1) or a zipper pouch (4 types in phase 2). Various other campaigns are also planned.

Don’t miss this chance to enjoy the Pompompurin collaboration at Sushiro locations across Japan!

*Please check the Sushiro app or website for availability and pricing at each location.
*For each eligible item, one collaboration pick, sticker, sparkling sticker, mascot, mini charm, zipper pouch, or seat will be given at random. You cannot choose the design.
*All items are available only while supplies last.
*Not available for takeout.

Pompompurin Collaboration Picks – Eligible Items [Phase 1: From Wednesday, October 7]

Phase 1: Pompompurin Collaboration Pick – Shrimp Salad Sushi

    • Price: From 280 yen (tax included)
    • Sales period: From Wednesday, October 7, 2026, until all 297,000 collaboration picks are gone.

    *Prices may vary by location.

    Phase 1: Pompompurin Collaboration Pick – Hamburger Sushi

    *For each eligible item, one collaboration pick will be given at random. You cannot choose the design. *To help reduce food waste, please order only what you can eat. *For each eligible item, one collaboration pick will be given at random. *Please check the Sushiro app or website for availability and pricing at each location. *Not available for takeout. *Images are for illustrative purposes only.
    • Price: From 250 yen (tax included)
    • Sales period: From Wednesday, October 7, 2026, until all 315,000 collaboration picks are gone.

    *Prices may vary by location.
    *Please note that the “Special Hamburg Steak Nigiri” without collaboration goods is also available, so be careful when ordering.

    [First Round: Collaboration Picks (All 7 Types) Image]

    *One collaboration pick will be given at random with each eligible item purchased. You cannot choose the design. *To help reduce food waste, please order only what you can eat. *One collaboration pick will be given at random with each eligible item purchased. *For sales status and prices at each location, please check the Sushiro app or website. *Not available for takeout. *Images are for illustrative purposes only.

    *One collaboration pick will be given at random with each eligible item purchased. You cannot choose the design.

    Eligible Items with “Pompompurin” Collaboration Pick [Second Round: From Wednesday, October 21]

    Second Round: Pompompurin Collaboration Pick – Salmon Roe Gunkan

    *One collaboration pick will be given at random with each eligible item purchased. You cannot choose the design. *To help reduce food waste, please order only what you can eat. *One collaboration pick will be given at random with each eligible item purchased. *After sales begin, please check the Sushiro app or website for sales status and prices at each location. *Not available for takeout. *Images are for illustrative purposes only.
    • Price: From 280 yen (tax included)
    • Sales period: From Wednesday, October 21, 2026, until all 315,000 collaboration picks are gone.

    *Prices may vary by location.

    Second Round: Pompompurin Collaboration Pick – Teriyaki Egg Gunkan

    *One collaboration pick will be given at random with each eligible item purchased. You cannot choose the design. *To help reduce food waste, please order only what you can eat. *One collaboration pick will be given at random with each eligible item purchased. *After sales begin, please check the Sushiro app or website for sales status and prices at each location. *Not available for takeout. *Images are for illustrative purposes only.
    • Price: From 250 yen (tax included)
    • Sales period: From Wednesday, October 21, 2026, until all 243,000 collaboration picks are gone.

    *Prices may vary by location.

    [Second Round: Collaboration Picks (All 7 Types) Image]

    *One collaboration pick will be given at random with each eligible item purchased. You cannot choose the design. *To help reduce food waste, please order only what you can eat. *One collaboration pick will be given at random with each eligible item purchased. *After sales begin, please check the Sushiro app or website for sales status and prices at each location. *Not available for takeout. *Images are for illustrative purposes only.

    *One collaboration pick will be given at random with each eligible item purchased. You cannot choose the design.
    *To help reduce food waste, please order only what you can eat.
    *One collaboration pick will be given at random with each eligible item purchased.
    *After sales begin, please check the Sushiro app or website for sales status and prices at each location.
    *Not available for takeout.
    *Images are for illustrative purposes only.

    Eligible Items with “Pompompurin” Collaboration Sticker [First Round: From Wednesday, October 7]

    First Round: Pompompurin Collaboration Sticker – Tiramisu Cake

    *One collaboration pick will be given at random with each eligible item purchased. You cannot choose the design. *To help reduce food waste, please order only what you can eat. *One collaboration pick will be given at random with each eligible item purchased. *For sales status and prices at each location, please check the Sushiro app or website. *Not available for takeout. *Images are for illustrative purposes only.
    • Price: From 380 yen (tax included)
    • Sales period: From Wednesday, October 7, 2026, until all 234,000 collaboration stickers are gone.

    * Prices may vary by location.

    [First Round: Collaboration Stickers (5 types in total) Image] Holographic Design

    * For each eligible item purchased, you will receive one collaboration pick at random. You cannot choose the design. * To help reduce food waste, please order only what you can eat. * For each eligible item purchased, you will receive one collaboration pick at random. * For sales status and prices at each location, please check the Sushiro app or website. * Not available for takeout. * Images are for illustrative purposes only.

    * For each eligible item purchased, you will receive one collaboration sticker at random. You cannot choose the design.

    Eligible Items with 'Pompompurin' Collaboration Sticker [Second Round: From Wednesday, October 21]

    Second Round: Pompompurin Collaboration Sticker – Pudding à la Mode

    * For each eligible item purchased, you will receive one collaboration pick at random. You cannot choose the design. * To help reduce food waste, please order only what you can eat. * For each eligible item purchased, you will receive one collaboration pick at random. * After sales begin, please check the Sushiro app or website for sales status and prices at each location. * Not available for takeout. * Images are for illustrative purposes only.
    • Price: From 380 yen (tax included)
    • Sales period: From Wednesday, October 21, 2026, until all 207,000 collaboration stickers are gone.

    * Prices may vary by location.

    [Second Round: Collaboration Stickers (5 types in total) Image] Holographic Design

    * For each eligible item purchased, you will receive one collaboration pick at random. You cannot choose the design. * To help reduce food waste, please order only what you can eat. * For each eligible item purchased, you will receive one collaboration pick at random. * After sales begin, please check the Sushiro app or website for sales status and prices at each location. * Not available for takeout. * Images are for illustrative purposes only.

    * For each eligible item purchased, you will receive one collaboration sticker at random. You cannot choose the design.

    Additionally, the back of the collaboration sticker includes a Sushiro 5% OFF coupon!

    You can use it as many times as you like during the valid period, so enjoy your meals at Sushiro.

    • Valid period: Wednesday, November 18, 2026 – Sunday, December 20, 2026

    During the valid period, scan the QR code on the back of the collaboration sticker with your smartphone, and scan the coupon QR code displayed on the web page at the self-checkout register.

    * "Online Takeout Orders" and "Delivery" are not eligible.
    * Please note that scanning the QR code on the back of the sticker directly at the self-checkout will not apply the coupon.
    * To help reduce food waste, please order only what you can eat.
    * For each eligible item purchased, you will receive one collaboration sticker at random.
    * After sales begin, please check the Sushiro app or website for sales status and prices at each location.
    * Not available for takeout.
    * Images are for illustrative purposes only.

    Eligible Items with 'Pompompurin' Collaboration Sparkling Sticker

    Pompompurin Collaboration Sparkling Sticker – Mazemaze! Purinppe

    * For each eligible item purchased, you will receive one collaboration pick at random. You cannot choose the design. * To help reduce food waste, please order only what you can eat. * For each eligible item purchased, you will receive one collaboration pick at random. * For sales status and prices at each location, please check the Sushiro app or website. * Not available for takeout. * Images are for illustrative purposes only.
    • Price: From 430 yen (tax included)
    • Sales period: From Wednesday, October 7, 2026, until all 315,000 collaboration sparkling stickers are gone.

    * Prices may vary by location.

    "Pompompurin" Collaboration Sparkling Sticker (1 type) Image

    Holographic Design

    * For each eligible item purchased, you will receive one collaboration sparkling sticker.
    * To help reduce food waste, please order only what you can finish yourself.
     * For each eligible item purchased, you will receive one collaboration sparkling sticker.
     * You can check the sales status and prices at each location via the Sushiro app or website.
     * Not available for takeout.
     * Images are for illustrative purposes only.

    "Pompompurin" Collaboration Mascot Included Eligible Items

    * For each eligible item purchased, you will receive one collaboration pick at random. You cannot choose the design. * To help reduce food waste, please order only what you can finish yourself. * For each eligible item purchased, you will receive one collaboration pick at random. * You can check the sales status and prices at each location via the Sushiro app or website. * Not available for takeout. * Images are for illustrative purposes only.

    * Eligible drinks may vary at some locations.

    First Round: Pompompurin Collaboration Mascot Soft Drink

    • Price: From 1,320 yen (tax included)
    • Sales period: From Wednesday, October 7, 2026, until all 216,000 collaboration mascots are sold out.

    Second Round: Pompompurin Collaboration Mascot Soft Drink

    • Price: From 1,320 yen (tax included)
    • Sales period: From Wednesday, October 21, 2026, until all 153,000 collaboration mascots are sold out.

    * Prices may vary by location.
    * Please refrain from bulk purchases, reselling for profit, or ordering multiple items per person.
     * Please refrain from exchanging, transferring, reselling, waiting for others, or soliciting inside Sushiro restaurants.

    "Pompompurin" First Round Collaboration Mascot All 4 Types (3 types + 1 secret) Image

    * For each eligible item purchased, you will receive one collaboration pick at random. You cannot choose the design. * To help reduce food waste, please order only what you can finish yourself. * For each eligible item purchased, you will receive one collaboration pick at random. * You can check the sales status and prices at each location via the Sushiro app or website. * Not available for takeout. * Images are for illustrative purposes only.

    "Pompompurin" Second Round Collaboration Mascot All 4 Types (3 types + 1 secret) Image

    * For each eligible item purchased, you will receive one collaboration mascot at random. You cannot choose the design.
    * Size may vary depending on the design.
     * To help reduce food waste, please order only what you can finish yourself.
     * The total number listed refers to the total number of goods attached to eligible items.
     * For each eligible item purchased, you will receive one collaboration mascot at random.
     * Soft drinks without collaboration goods are also available, so please check when ordering.
     * After sales begin, you can check the sales status and prices at each location via the Sushiro app or website.
     * Not available for takeout.
     * Images are for illustrative purposes only.

    "Pompompurin" Collaboration Mini Charm Included Eligible Items [First Round: From Wednesday, October 7]

    Pompompurin Collaboration Mini Charm Tsukuro Set

    * For each eligible item purchased, you will receive one collaboration pick at random. You cannot choose the design. * To help reduce food waste, please order only what you can finish yourself. * For each eligible item purchased, you will receive one collaboration pick at random. * You can check the sales status and prices at each location via the Sushiro app or website. * Not available for takeout. * Images are for illustrative purposes only.
    • Price: From 760 yen (tax included)
    • Sales period: From Wednesday, October 7, 2026, until all 450,000 collaboration mini charms are sold out.
    • Set contents: Shrimp, tuna, salmon, egg, salmon roe, corn mayo, cucumber, mini sushi rice, seaweed

    * Prices may vary by location.

    * Please note that a "Make-Your-Own Sushi Set" without collaboration goods is also available, so be careful when ordering.

    * Please refrain from bulk purchases, reselling for profit, or ordering multiple sets per person.

    * Please refrain from exchanging, transferring, reselling, waiting for others, or soliciting inside Sushiro restaurants.

    "Pompompurin" 1st Edition Collaboration Mini Charms (3 types) - Image

    * One collaboration pick will be given at random for each eligible item purchased. You cannot choose the design. * To help reduce food waste, please order only what you can eat. * One collaboration pick will be given at random for each eligible item purchased. * For the latest sales status and prices at each location, please check the Sushiro app or website. * Not available for takeout. * Images are for illustrative purposes only.

    * One collaboration mini charm will be given at random for each eligible item purchased. You cannot choose the design.

    "Pompompurin" Collaboration Sheets (5 types) - Image

    * One collaboration sheet will be given at random for each eligible item purchased. You cannot choose the design.
    * The sheet designs will not change during the campaign period.
     * This product does not include a "Puchi-Ro Coin".
     * To help reduce food waste, please order only what you can eat.
     * One collaboration mini charm will be given at random for each eligible item purchased.
     * One collaboration sheet will be given at random for each eligible item purchased.
     * For the latest sales status and prices at each location, please check the Sushiro app or website.
     * Not available for takeout.
     * Images are for illustrative purposes only.

    "Pompompurin" Collaboration Zipper Pouch Set Eligible Items [2nd Edition: From Wednesday, October 21]

    Pompompurin Collaboration Zipper Pouch Make-Your-Own Sushi Set

    * One collaboration pick will be given at random for each eligible item purchased. You cannot choose the design. * To help reduce food waste, please order only what you can eat. * One collaboration pick will be given at random for each eligible item purchased. * After sales begin, please check the Sushiro app or website for the latest sales status and prices at each location. * Not available for takeout. * Images are for illustrative purposes only.
    • Price: From 740 yen (tax included)
    • Sales period: From Wednesday, October 21, 2026, until all 216,000 collaboration zipper pouches are sold out.
    • Set contents: Shrimp, tuna, salmon, egg, salmon roe, corn mayo, cucumber, mini sushi rice, seaweed

    * Prices may vary by location.
    * Please note that a "Make-Your-Own Sushi Set" without collaboration goods is also available, so be careful when ordering.
     * Please refrain from bulk purchases, reselling for profit, or ordering multiple sets per person.
     * Please refrain from exchanging, transferring, reselling, waiting for others, or soliciting inside Sushiro restaurants.

    "Pompompurin" 2nd Edition Collaboration Zipper Pouches (4 types) - Image

    * One collaboration pick will be given at random for each eligible item purchased. You cannot choose the design. * To help reduce food waste, please order only what you can eat. * One collaboration pick will be given at random for each eligible item purchased. * After sales begin, please check the Sushiro app or website for the latest sales status and prices at each location. * Not available for takeout. * Images are for illustrative purposes only.

    *For each eligible item purchased, you will receive one random collaboration zipper pouch. You cannot choose the design.

    “Pompompurin” Collaboration Sheets (5 types in total) Image

    *For each eligible item purchased, you will receive one random collaboration sheet. You cannot choose the design.
    *The sheet designs will not change during the campaign period.
    *This product does not include a “Puchi Low Coin.”
    *To help reduce food waste, please order only what you can eat.
    *For each eligible item purchased, you will receive one random collaboration zipper pouch. You cannot choose the design.
    *For each eligible item purchased, you will receive one random collaboration sheet. You cannot choose the design.
    *After sales begin, you can check the sales status and prices at each store via the Sushiro app or website.
    *Not available for takeout.
    *Images are for illustrative purposes only.

    Win Original “Pompompurin” Goods! App Campaign Overview

    Register on the official Sushiro app and apply through the special campaign page for a chance to win an original design blanket. 100 winners will be selected by lottery.

    • Campaign period: October 7, 2026 (Wed) – November 8, 2026 (Sun) 23:59:59 JST
    • How to enter:
    1. Download the official Sushiro app
    2. Create an app account
    3. Access the lottery entry site from within the app (the banner will be available from October 7, 2026 (Wed))
    4. Answer the survey

    *For details, please check the special campaign page (https://www.akindo-sushiro.co.jp/campaign/detail.php?id=4450).

    • Prize & Number of Winners: “Pompompurin Original Design Blanket” × 100 winners

    Win Sushiro Meal Vouchers! SNS Campaign Overview

    During the campaign period, follow the official Sushiro X account (@akindosushiroco) and like & repost the designated campaign post (the first post is scheduled for after 8:00 AM on October 7, 2026 (Wed)). 20 winners will be selected by lottery to receive a “10,000 yen digital meal voucher usable at Sushiro.”

    • Campaign period: October 7, 2026 (Wed) – November 8, 2026 (Sun) 23:59:59 JST
    • How to enter:
    1. Follow the official Sushiro X account (@akindosushiroco)
    2. Like & repost the designated campaign post from the official Sushiro X account

    *The first post is scheduled for after 8:00 AM on October 7, 2026 (Wed).

    • Prize & Number of Winners: “10,000 yen digital meal voucher usable at Sushiro” × 20 winners

    Collaboration Project! “Pompompurin Mode” Now Available on “Degirow”

    “Degirow” (Digital Sushiro Vision) is a large touch display that digitally recreates the fun of watching sushi plates pass by on the conveyor belt, allowing you to enjoy choosing your favorites and discovering new menu items. At all stores equipped with Degirow nationwide, a special “Pompompurin Mode” will be available as part of this collaboration. Be sure to enjoy Sushiro together with “Pompompurin” as they appear on the screen!

    *Displayed when "Pompompurin Mode" is selected.
    *Some visual effects may differ.
    *Images are for illustrative purposes only.

    *This collaboration campaign is available exclusively at Sushiro locations in Japan. Please note that it is not being held at overseas branches.

    What is "Pompompurin"?

    A boy Golden Retriever whose trademark is his dark brown beret. He has a laid-back personality; his favorite word is "going out," and his least favorite word is "staying home." His hobby is collecting shoes.

    Source: PRTIMES

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