*AI Translated
At Sanrio Puroland, a limited-time Halloween event called "PUROMONSTERSCRAMBLE" will be held from Friday, September 11, 2026, to Tuesday, November 3, 2026. For the first time ever, there will be a collaboration with "LABUBU," the globally popular character from POP MART. During the event, Sanrio characters dressed up as monsters will appear in various contents, making for a special Halloween party that can only be experienced at Puroland.
Details page: https://www.puroland.jp/event-campaign/2026_halloween/
First Collaboration Between Sanrio Puroland and "LABUBU"!
The globally popular POP MART character "LABUBU" and the Halloween event "PUROMONSTERSCRAMBLE" are teaming up for a special collaboration.
During the event, "LABUBU" will make a special appearance in the live show "PUROMONSTERSCRAMBLE PARTY."
In addition, original merchandise and special menu items will be available, making the Halloween event even more exciting.
LABUBU Joins the 360-Degree Immersive Live Show as a Special Guest at the Party
This year's Halloween event will feature the debut of the 360-degree immersive live show "PUROMONSTERSCRAMBLE PARTY."
Set at a one-night-only Halloween party where all kinds of monsters gather, Hello Kitty, Kuromi, Cinnamoroll, and Bad Badtz-Maru will appear in fluffy, adorable monster costumes.
LABUBU will also make a special appearance. With fiber beam effects that envelop the entire venue and dynamic smoke, you'll feel as if you've stepped right into the monsters' party. There will also be performances using glowing sticks and dances that guests can join in and enjoy together. Be sure to check out the catchy choreography that fuses a dark, Halloween-inspired world with Puroland's unique "KAWAII" style—moves you'll want to try yourself!
New Costumes for Sanrio Characters
Voice Cast: Subaru Kimura
Voice actor and actor. Born on June 29, originally from Germany. Blood type O. Affiliated with Atomic Monkey. In addition to voice acting, he is active in a variety of fields, including appearances in movies and TV dramas as an actor, and serving as the main MC for TV programs.
Main Theme Song Production: FAKE TYPE.
A music unit consisting of DYES IWASAKI and TOPHAMHAT-KYO.
They have provided numerous songs, including Ado’s “Utakata Lullaby.”
Choreography & Direction: Harris
Based in Harajuku, Harris is a content director, stage director, and choreographer who creates entertainment centered around “KAWAII culture.” He is involved in a wide range of entertainment productions, including planning, directing, and choreographing shows and events.
Participating Characters: Hello Kitty, Kuromi, Cinnamoroll, Bad Badtz-Maru, LABUBU
Performance Duration: Approximately 20 minutes
Performance Location: 1F Entertainment Hall
Additionally, a short movie featuring Sanrio characters preparing for the main “PUROMONSTERSCRAMBLE PARTY” event will be released at a later date.
Limited-Time Original Goods & Food to Celebrate the First Collaboration with “LABUBU”
To commemorate the first collaboration with “LABUBU,” limited-time original goods and food items will also be available. Special items such as original design flat pouches and clear files featuring Hello Kitty and friends dressed as monsters together with LABUBU will be sold for a limited time. These exclusive items can only be found here, so don’t miss out!
In addition, there will be sweets featuring picks of LABUBU and Sanrio characters who have come to enjoy Puroland’s Halloween event. Not only are they delicious, but their appearance is also a treat to enjoy.
Become a Monster!? Limited-Time “PUROMONSTERSCRAMBLE” Goods
Limited-time goods expressing the world of “PUROMONSTERSCRAMBLE” will be available. The lineup includes must-have items such as mascots of Sanrio characters in new “PUROMONSTERSCRAMBLE” costumes, and headbands with matching decorations like the characters wear, featuring fluffy fur and neon colors. Enjoy a special Halloween experience with these limited-time goods!
PUROMONSTERSCRAMBLE Drawstring Pouch 1,650 yen
“PUROMONSTERSCRAMBLE” Limited-Time Food
Limited-time food and sweets inspired by the world of “PUROMONSTERSCRAMBLE” will be available for purchase.
Menus featuring fluffy cream and colorful pastel colors, with Sanrio characters transformed into monsters as motifs, will make their appearance. With playful visuals that will make you want to snap a photo, you can enjoy the unique, pop and mysterious Halloween world of “PUROMONSTERSCRAMBLE” not only visually, but also through taste.
Cinnamoroll’s Moment of Bliss: Fluffy Pancake & Milk Pudding Parfait 1,000 yen
Bad Badtz-Maru’s Mischievous Orange☆Craft Cola 900 yen
PUROMONSTERSCRAMBLE Photo Spot
A limited-time “PUROMONSTERSCRAMBLE” photo spot will appear at the 3rd floor entrance. Take photos together with characters dressed up as monsters and immerse yourself in the world of “PUROMONSTERSCRAMBLE,” feeling as if you’ve become a monster yourself.
Additionally, inside the venue, fluffy fur covering the walls and neon-colored decorations express the monster world. At the entrance to the Entertainment Hall, a special gate that only reacts to monsters will appear, letting you experience an immersive feeling as if you’ve stepped into the world of monsters.
Location: 3rd floor entrance and various places inside the venue
Halloween Limited-Time DJ Time! “PUROMONSTERSCRAMBLE DJ TIME!”
Before the live show “PUROMONSTERSCRAMBLE PARTY,” the Halloween limited-time DJ show “PUROMONSTERSCRAMBLE DJ TIME!” will be held for the first time.
From among Hello Kitty, Kuromi, Cinnamoroll, and Bad Badtz-Maru, each session will feature one character dressed as a monster as the DJ, heating up the venue with popular character songs and past parade tunes. Enjoy clapping and dancing together with the characters, and experience a special DJ time that makes you feel as if you’re part of a monster party.
Participating Characters: Hello Kitty, Kuromi, Cinnamoroll, Badtz-Maru
*One character will appear per session. Please check the official website for details.
- Show Duration: Approximately 10 minutes
- Venue: 1F Entertainment Hall
“Obaken” Presents and Supervises the Sanrio Character Boat Ride Horror Version: “Noroware Pierrot”
For a limited time during Halloween, the popular attraction “Sanrio Character Boat Ride” will transform into the horror version, “Noroware Pierrot.”
Mysterious sightings have been reported one after another on the Sanrio Character Boat Ride after closing hours. Staff members are being struck by fear, leaving behind the cryptic phrase, “If you see it three times, you’ll be cursed.” Guests become part of an investigation team, taking on the challenge of uncovering the truth behind the three “Noroware Pierrot” lurking within the Sanrio Character Boat Ride in this horror attraction. Directed and supervised by “Obaken,” known for producing numerous horror experiences, this special limited-time content fuses Puroland’s unique world with authentic horror. Enjoy a thrilling experience unlike any other on the “Sanrio Character Boat Ride” during this special season.
- Direction & Supervision: Haunted House Obaken
- Duration: Approximately 10 minutes
- Location: 2F Sanrio Character Boat Ride
- Dates: Starting from Friday, September 11, and on weekends and holidays from 16:00
*Times may vary depending on operational circumstances
*Only guests of junior high school age and above may board
*During the horror version, the regular version and commemorative photo service will be suspended
What is “Obaken”? A Haunted House Born in a Tokyo Residential Neighborhood
“Obaken” is a haunted house featured in both domestic and international media. It began in a quiet residential area of Honancho, Tokyo, and has hosted events such as “Zombie Camp,” an overnight experience at an abandoned campsite. Currently, Obaken operates “Ifu Shinobiya,” a reservation-only haunted house in Honancho, as well as immersive experience facilities and a horror-themed café featuring cursed objects, all aiming to turn the entire neighborhood into an amusement park.
Additionally, Obaken plans and operates “Kyoso Shinobiya,” one of the largest traditional house haunted houses in Minato Ward, Tokyo. They have produced numerous real horror events at stadiums, TV stations, amusement parks, and ships, as well as digital horror content and collaborations with movies, anime, and more.
Halloween Event “PUROMONSTERSCRAMBLE” Overview
Event Period: Friday, September 11, 2026 – Tuesday, November 3, 2026
Details: https://www.puroland.jp/event-campaign/2026_halloween/
Story:
A Halloween party where all kinds of monsters gather will be held at Puroland!
Everyone at Puroland will welcome you dressed up as fluffy, adorable monsters♪
Shy or outgoing, everyone is cute when they’re having fun!
Let’s let loose and be yourself with all the unique monsters!
The ultimate Halloween party is about to begin!
It’s the most KAWAII thing when everyone can be themselves!
Event Highlights:
- First-ever collaboration with “LABUBU”! LABUBU × SANRIO PUROLAND
- Debut of the 360-degree immersive live show “PUROMONSTERSCRAMBLE PARTY”
- Sanrio Character DJ Time: “PUROMONSTERSCRAMBLE DJ TIME!”
- Obaken presents and supervises the Sanrio Character Boat Ride Horror Version: “Noroware Pierrot”
- PUROMONSTERSCRAMBLE Photo Spots & Limited-Time Original Goods
- Limited-Time Original Food
© 2026 SANRIO CO., LTD. TOKYO, JAPAN Copyright SANRIO CO., LTD.
©POP MART
*Images are for illustrative purposes only.
*All prices include tax and are estimated.
*The information in this release, including images, is current as of Wednesday, August 5. Please note that details may be subject to change without notice.
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