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Did you have any favorite characters when you were a child? Characters like Doraemon, Hello Kitty, and Pokémon are beloved across countries and cultures, and they remain in the hearts of many people.
One such character is Shimajiro from Benesse Corporation, who has now been reborn as a new brand called “& Shimajiro,” created to be close to us even as adults.
You can experience this new world at “Cafe & Shimajiro,” a limited-time café open in Harajuku, Tokyo from March 19 to April 5, 2026.
This article will introduce the appeal of the new brand, as well as a detailed report on the highlights and menu items experienced during an actual visit to the café.
What is “& Shimajiro”? A New Brand for Everyday Adult Life
Until now, Shimajiro has been “your first friend,” supporting children as they take on challenges and grow.
Now, as the generation that grew up with Shimajiro has become adults, the hope is that Shimajiro can continue to be a comforting presence in our busy lives. This wish led to the creation of the new brand “& Shimajiro.”
Starting with this café, there are plans to expand into various items such as lifestyle goods and apparel in the future.
Reporting on the Limited-Time “Cafe & Shimajiro”
“Cafe & Shimajiro” opened in Harajuku, Tokyo as a place where you can experience the world of the new “& Shimajiro” brand.
Even before opening, it attracted attention mainly on social media, and it has already received over 2,000 reservations, making it a hot topic. The FUN! JAPAN editor attended the media preview held on March 18 and got an early look at the café.
Interior: Instagrammable Design for Adults to Enjoy
The interior features a pop color scheme centered on pink, creating a striking impression. While the presence of the characters is clear, the space strikes a perfect balance that avoids being too childish, making it a comfortable place for adults to enjoy as well.
Inside the café, there are Shimajiro figures on display, and the walls are decorated with familiar friends like Mimirin, Torippii, Nyakkii, and Hanachan. Seeing these characters you loved as a child brings a wave of nostalgia.
This space, where “nostalgia” and “modern style” coexist comfortably, truly embodies “Shimajiro for today’s adults.” Not only can you enjoy the café as a place to relax, but the space itself is also a major attraction.
Five Types of Original Goods: Mugs and Stickers Also Available
Inside the café, you can also purchase original goods available exclusively at “Cafe & Shimajiro.” There are five items in the lineup, and the pop and gentle designs are so cute that even adults will want to pick them up.
The merchandise is displayed along the walls inside the store, making it a great photo spot as well.
Cafe & Shimajiro Mug 1,200 yen / Sticker Set (3 pieces) 600 yen
Cafe & Shimajiro Clear File 500 yen
Cafe & Shimajiro Acrylic Coaster 800 yen
Cafe & Shimajiro Canvas Tote Bag 2,000 yen
[Tasting Report] Adorable Collaboration Menu Featuring Shimajiro Face Art
This collaboration cafe features a lineup of six original menu items. Not only are they visually adorable, but the flavors are enjoyable for both adults and children. Here, we introduce the dishes that our editor actually tried.
Pancakes & Shimajiro 2,200 yen
The pancakes featuring Shimajiro’s face art are so eye-catching you’ll want to snap a photo. They come with plenty of fruit, making the dish not only colorful but also light and refreshing in flavor.
Pouring on the accompanying caramel sauce adds sweetness and richness, letting you enjoy a change in taste.
Cafe Latte & Shimajiro 953 yen
This drink also features face art, making it a delight to look at. With plenty of milk, it has a gentle and comforting taste.
It’s a satisfying drink you’ll want to enjoy alongside your meal or dessert.
Other Menu Items
There are also other unique menu items that are sure to catch your eye.
The “Cheese Melt Burger & Shimajiro” (2,145 yen), overflowing with melty cheese, and the “Kids Plate & Shimajiro” (1,760 yen), which incorporates motifs that Shimajiro loves, both make a strong visual impact.
In addition, there’s the “Cake Parfait & Shimajiro” (1,540 yen), packed with strawberries, and the “Orange Juice & Shimajiro” (1,210 yen), a generous drink topped with strawberry ice cream. The sweets and drinks menu is also extensive.
Every menu item is visually appealing and so cute you’ll want to take a photo, and the gentle flavors are sure to bring a smile to your face.
“Cafe & Shimajiro” is Open for a Limited Time Until April 5
"Cafe & Shimajiro" is a comfortable fusion of nostalgia and modern style. The photogenic space and menu offer a new character experience that adults can enjoy as well. Be sure to visit and savor these special moments available for a limited time only.
Cafe & Shimajiro
- Address: 1st Floor, YM Square Harajuku, 4-31-10 Jingumae, Shibuya-ku, Tokyo (café STUDIO)
- Event Dates: March 19, 2026 – April 5, 2026, 11:30 – 21:00 (Last order 20:00)
- Access: 6 minutes on foot from Harajuku Station, 4 minutes on foot from Meiji-Jingumae Station, 10 minutes on foot from Omotesando Station
- Official Website: https://shimajiro.benesse.ne.jp/andshimajiro/cafe/
ⓒBenesse Corporation / Shimajiro
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