*AI Translated
Sanrio Entertainment Co., Ltd. operates Sanrio Puroland in Tama City, Tokyo. From Thursday, March 19, 2026 to Tuesday, June 2, 2026, the park will host the "PUROSPRINGPARTY" event. A special collaboration with the popular Korean character Esther Bunny is also a highlight.
*Images are for illustrative purposes only.
*All prices include tax.
*The information provided, including images, is current as of Wednesday, February 4.
*Please note that the content is subject to change without notice.
*Some products listed may sell out or become unavailable without prior notice.
Sanrio Puroland Special Event "PUROSPRINGPARTY" Overview
"PUROSPRINGPARTY" is a limited-time special event with a "spring party" theme, where Puroland's characters dress up as bunnies and decorate various areas of the park in a pop and colorful style.
The highlight is the brand-new parade "Hapipupe Popping Festival." The characters will appear in new bunny-themed costumes featuring pastel colors. Together with the characters dressed as bunnies, everyone can hop around and enjoy this special spring party. The dynamic performances, including big jumps and acrobatics like somersaults, are also a must-see. The music is produced by Tamaya 2060% from the galactic punk band Wienners. The parade features an upbeat sound that everyone in the venue can enjoy together.
In addition, there will be a special collaboration with the popular Korean character "Esther Bunny (Esther Bunny)." In addition to collaborative decorations throughout the park, there will be exclusive goods such as heart-shaped mirrors and flat pouches. Special food menu items commemorating the collaboration will also be available.
During the event, there will be the "PUROSPRINGPARTY Special Greeting" (paid, advance reservation required), where characters appear in cute costumes adorned with soft flowers, as well as a welcome greeting where characters in spring-themed costumes greet guests with lots of energy. Be sure to check out the limited-time pop and colorful food menu and goods as well!
Experience the colorful and cute spring party of bunnies at Puroland!
PUROSPRINGPARTY
- Event period: March 19, 2026 (Thursday) – June 2, 2026 (Tuesday)
- Special website: Click here
- Story
Become a bunny and Hop Step Jump!
Puroland's colorful and pop spring party!
All around Puroland,
fluffy pastel-colored flowers are blooming♪
Together with the characters dressed as bunnies,
let's enjoy a pop spring at Puroland! - Event details
Parade "Hapipupe Popping Festival"
Esther Bunny (Esther Bunny) × Sanrio Puroland Collaboration
Photo spots with lots of colorful flowers
PUROSPRINGPARTY Special Greeting (paid, advance reservation required)
Limited-time food menu featuring a colorful and pop spring party
Limited-time goods featuring spring-like pastel colors
Brand-New Parade "Hapipupe Popping Festival"
Hello Kitty and friends appear in new French girly × bunny motif costumes!
At Puro Village, everyone can become a bunny and get excited together with a brand-new parade! Everyone will make a special Puro Carrot Cake and hop around like bunnies in this spring party at Puroland.
Characters and live entertainers will appear in special bunny-themed costumes featuring pastel colors perfect for spring.
In addition to the parade music composed by Tamaya 2060% from the galactic punk band Wienners, there will also be dynamic performances such as big jumps and somersaults, marking the first time for such acrobatics at Puroland.
- Performance time: About 20 minutes
- Location: 1F Puro Village
- Appearing characters: Hello Kitty, My Melody, Kuromi, My Sweet Piano,
Cinnamoroll, Wish me mell - Music: Tamaya 2060% (Wienners)
Member of the galactic punk band Wienners. Responsible for guitar, vocals, lyrics, and composition. In addition to providing songs for artists, idols, and singers, he has also produced many commercial jingles.
Special Collaboration with Popular Korean Character "Esther Bunny"
A special collaboration between "PUROSPRINGPARTY" and the popular Korean character “Esther Bunny” is here!
Original goods featuring “Esther Bunny” and Sanrio characters dressed in "PUROSPRINGPARTY" costumes will be available. Be sure to check out the special items such as heart-shaped mirrors and flat pouches.
There will also be collaboration menu items and decorations throughout the facility.
French Girly Photo Spots with Spring Motifs Appear!
Inside the facility, photo spots featuring pastel-colored spring motifs will appear. Enjoy taking wonderful photos while jumping like a bunny or surrounded by colorful blooming flowers.
- Location: 3F Entrance
Meet Characters in Spring Costumes! Greeting Event
The "PUROSPRINGPARTY Special Greeting" will also be held, where you can meet characters dressed in cute costumes adorned with soft blooming flowers. Participants will receive a set of six original postcards as a novelty gift.
- Location: 1F Event Corner
- Appearing characters: Hello Kitty, My Melody, Kuromi, My Sweet Piano, Cinnamoroll, Wish me mell
*Paid event, advance reservation required
*Please check each official website for details
In addition, at the Wisdom Tree Stage, there will be a Welcome Greeting for about 10 minutes after the park opens, where characters dressed in spring-themed costumes will come to play.
- Location: 1F Wisdom Tree Stage
Limited-Time Colorful & Pop Spring Party Food Menu
The original menu for "PUROSPRINGPARTY" will also be available for a limited time. With spring as the theme, a variety of colorful plate dishes, sweets, and drinks featuring the characters will make their appearance. The "Spring Special♡Meal Waffle BOX (Mini Frank & Cup Salad)" is a limited-quantity morning set that comes with an original card as a novelty, making it perfect for spring. Other items include "My Melody (My Melody) Ham Cutlet Pink Curry" and "Hello Kitty Carrot Orange Cake," all with a focus not only on taste but also on visual appeal. The pop and spring-like menu items are so cute that you'll want to take photos of them. They are perfect for sharing on social media and will make the event even more enjoyable.
Spring Special♡Meal Waffle BOX (Mini Frank & Cup Salad) 1,300 yen [Comes with Original Card Novelty]
My Melody Ham Cutlet Pink Curry 1,650 yen
Hello Kitty Carrot Orange Cake 950 yen
My Sweet Piano Strawberry Brownie and Berry Crepe with Pink Mochi 950 yen
Limited-Time Goods with Cute Spring Pastel Colors Featuring Bunny Motifs and Flowers
During the "PUROSPRINGPARTY" period, original goods will be on sale for a limited time. In addition to mascot plushies and acrylic keychains featuring the characters in new costumes, headbands with matching decorations will also be available. There will also be balloons that can be used as photo props, making them perfect items to enjoy the spring event.
Mascots (6 types) 3,300 yen each
Acrylic Keychains (7 types) 1,430 yen each
Headbands (6 types) 3,190 yen each
Balloon 1,100 yen
Lunch Tote Bag 3,300 yen
© 2026 SANRIO CO., LTD. TOKYO, JAPAN Copyright SANRIO CO., LTD.
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