Japan has one of the biggest beauty industries in the world. It is many girls' paradise including myself. One of my favorite things to do with my spare time is to take a tour around cosmetic stores and the local pharmacies, and check out the latest items available.
It amazes me that I can find something new every single time I visit the stores.
Here I would like to share some of must-get products I found of the season.
【KATE: 3D parts designer】Made by Kanebo, popular among Asian young girls
KATE is a cosmetic brand by Japanese world famous beauty company called Kanebo.
Their affordable and high quality products are very popular among Asian young girls.
Make up trend of the season is all about "Contouring".
Many of you might have already seen youtube tutorials starting with the girl's stripy face to demonstrate how to contour. Perhaps you might have even tried once or twice. Almost every cosmetic brand put products for contouring on market such as highlighter and bronzer, and KATE is no exception.One side of the stick is a highlighter and the other side is a bronzer. It is so easy to contour for the makeup beginner to make your face more sculpted.
【shu uemura: Lightbulb Sponge】The highest quality sponge I've used
"shu uemura" is a popular Japanese cosmetic brand named after its founder and legendary makeup artist Mr. Shu Uemura. They are known for their skin care products which stay focus on nurturing healthier skin. Cleanser and oil are their signature products. The lightbulb shaped sponge helps applying liquid foundation on your face to make it glowy. It is very similar to a beauty blender but you don't have to wet it when in use. This one sponge can blend in foundation, highlighter and bronzer nicely all at once and won't even smear. It is probably the highest quality sponge I've ever used.
【Visee: Gemmy Rich Eyes】The high reputation eyeshadows
Japanese cosmetic industry is huge and there are so many brands. Visee is one of them and their products are more for grown up ladies than for teen girls, but still affordable. This palette of eyeshadow won the second prize in BEST COSME by Japanese cosmetic magazine VOCE in 2017. Perhaps Visee's eyeshadows are always ranked every year and gains a high reputation.
【MAJOLICA MAJORCA: Melty Gem 】Made by Shisedo, with cute and antique like appearance.

MAJOLICA MAJORCA is another affordable cosmetic brand by world's well known beauty company Shiseido. Their cute and autique-like packages are hugely popular among Harajuku girls. Can you tell what this is for? for the lips? for the blushes?
The answer is both. This vivid multi-use color palette is for the lips and the blush, and also for eyeshadow. Available in 4 different colors so you can pick your favorite.
Products I picked and introduced here are only a few out of the thousands available in the market as Japanese cosmetic industry is huge and is still growing. What I like about Japanese cosmetics is that most of products are made with natural and high quality ingredients at affordable price.
Try and see which products fit your own skin!
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