One of Tokyo’s premier shopping districts, Shinjuku is home to an exciting array of department stores, sprawling shopping complexes, and carefully curated boutiques, making it the perfect place to discover the latest trends from Japan. And for a quintessential Shinjuku shopping experience, few destinations rival Isetan Shinjuku.
Founded in 1886, Isetan has a rich history, yet remains at the forefront of Tokyo’s ever-evolving fashion, beauty, and lifestyle scenes. Alongside an impressive selection of Japanese and international brands, you’ll find an enticing array of Japanese sweets and traditional confections, perfect for bringing home as souvenirs.
In this guide, we introduce the must-visit fashion, beauty, and lifestyle departments at Isetan Shinjuku, along with some of the best souvenirs to look out for. We’ll also explore the rooftop garden, an inviting spot to unwind between shopping excursions, and the exclusive services available to international visitors.
Discover Isetan Shinjuku: A Tokyo Shopping Icon
Isetan’s story began in 1886 with the opening of Iseya Tanji, a kimono fabric store in Kanda Hatagocho. The company later expanded into Shinjuku in 1933, establishing what is now Isetan Shinjuku.
Today, Isetan Shinjuku encompasses several buildings, including the Main Building, Men’s Building, and Isetan Kaikan, offering everything from fashion and cosmetics to gourmet foods and home furnishings. The Main Building is particularly striking, with its elegant Art Deco–inspired facade making it one of Shinjuku’s most recognizable landmarks.
Getting there couldn’t be easier. The store is directly connected to Shinjuku-sanchome Station, served by the Tokyo Metro Marunouchi and Fukutoshin lines and the Toei Shinjuku Line. It’s also within walking distance of JR Shinjuku Station, making it an easy addition to any Tokyo sightseeing itinerary.
For international visitors, the tax-free counter on the sixth floor offers tax-free shopping services and multilingual assistance, helping ensure a seamless and enjoyable shopping experience.
Must-Visit Shops at Isetan Shinjuku
Isetan Shinjuku brings together an impressive array of shops spanning fashion, beauty, lifestyle, and gourmet food. Here, we highlight some of the must-visit destinations in each category, perfect for exploring during your time in Tokyo.
Fashion
ReStyle TOKYO (Main Building, 2nd Floor)
ReStyle TOKYO brings together the latest trends emerging from Tokyo’s fashion scene with the distinctive creative visions of contemporary designers. From statement pieces and coveted fashion essentials to unique finds that reflect your personality, the store offers a carefully curated selection for those who embrace individuality and enjoy expressing themselves through fashion.
It’s an inspiring destination for anyone looking to discover a style that feels uniquely their own.
ReStyle (Main Building, 3rd Floor)
Showcasing the latest collections from more than 70 carefully selected Japanese and international brands, ReStyle offers a fresh perspective on contemporary fashion. From clothing to an eclectic mix of accessories and lifestyle pieces, its diverse offerings celebrate individuality, inviting shoppers to explore styles that reflect their personal tastes, values, and ways of life.
With so many distinctive brands gathered under one roof, it’s the perfect place to browse, compare, and discover something that speaks to your sense of style.
Men’s Creators (Men’s Building, 6th Floor)
With a global outlook and a finger firmly on the pulse of contemporary style, Men’s Creators offers the latest in fashion and lifestyle. The floor is divided into two distinct areas: one featuring designers and brands with a strong individual aesthetic and a lifestyle-driven approach, and the other spotlighting cutting-edge creations that push the boundaries of contemporary fashion. Complementing both are pop-up spaces introducing fresh trends and emerging ideas in fashion and lifestyle.
For anyone eager to explore the latest in Japanese menswear and discover distinctive designer brands, this is a must-visit destination.
Cosmetics
ALBION (Main Building, 2nd Floor)
Founded in 1956, ALBION is one of Japan’s most recognized skincare brands, renowned for its distinctive approach to beauty, including its signature milk-first skincare routine, in which moisturizer is applied before lotion.
Among its standout products is the newly reformulated EXCIA Radiance Renew Rich/Extra Rich Milk E, set to launch on Friday, September 18. This luxurious moisturizer delivers intense hydration, leaving skin feeling supple and bouncy with a radiant, healthy-looking glow. Why not treat yourself to a little indulgence and discover ALBION’s exceptional approach to Japanese skincare?
*Please note that ALBION will be moving from the second to the first floor of the Main Building, with its newly revamped store opening on November 4, 2026.
Isetan Beauty Apothecary (Main Building, Basement Level 2)
Discover a thoughtfully curated selection of natural beauty products, haircare essentials, health foods, and more, sourced from around the world to bring a little extra joy to everyday life. On March 25, 2026, the store unveiled a refreshed concept and a partially redesigned shopping space.
It’s an inviting destination for discovering little luxuries that make everyday living feel that much more special.
Lifestyle
Kitchen & Dining – KAI (Main Building, 5th Floor)
With more than 110 years of expertise in blade-making, KAI has perfected the art of combining traditional craftsmanship with modern manufacturing techniques. At key stages of production, skilled artisans bring their expertise and precision to each blade, achieving a level of sharpness and ease of use that machines alone cannot match. Renowned in Japan and around the world, KAI’s beautifully crafted kitchen knives are designed to stand the test of time, becoming trusted companions in the kitchen for years to come.
Blending Japanese tradition with contemporary craftsmanship, KAI knives make a memorable keepsake from your travels in Japan or a thoughtful gift for someone special.
Souvenirs
Keishindo (Main Building, Basement Level 1 – Food Hall)
Founded in 1866, Keishindo has been delighting customers with its signature shrimp crackers for more than 160 years. Guided by a simple wish to bring smiles through delicious food, the brand transforms carefully selected ingredients into edible works of art, drawing inspiration from Japan’s changing seasons, history, culture, and traditional celebrations. Each creation is crafted with meticulous attention to detail and a spirit of heartfelt Japanese hospitality.
Its most popular offering, Ebi-zukushi, is an exquisite assortment showcasing the full breadth of Keishindo’s craftsmanship. Featuring three distinct styles of grilled shrimp crackers—sugatayaki, ipponyaki, and aburiyaki—the collection brings out the rich umami, delicate sweetness, and enticing aroma of carefully selected shrimp. A true Keishindo signature, it makes a particularly special taste of Japan.
Obusedo (Main Building, Basement Level 1 – Food Hall)
Kuri Kanoko Mini (80 g) – ¥648 (tax included)
Founded in the late Meiji era (1868–1912), Obusedo has long cherished the art of preserving timeless flavors, earning a reputation for traditional chestnut confections such as kuri yokan (chestnut jelly) and kuri kanoko. At Isetan Shinjuku, its exclusive boutique, Obusedo Shinjuku, embraces the concept of “delicious chestnut treats to enjoy today,” offering an enticing selection of seasonal creations.
Each month brings new ways to savor the brand’s carefully crafted chestnut paste, with an ever-changing assortment of Japanese and Western-style sweets.
Among its signature delicacies is a traditional chestnut kinton, made with whole chestnuts nestled in a rich, silky chestnut paste—a beautifully simple celebration of the chestnut’s natural flavor.
Take a Break from Shopping at the I-Garden Rooftop Garden
When it’s time for a little respite from shopping, head up to I-Garden on the rooftop of the Main Building. With its spacious lawns and beautiful trees, from cherry blossoms in spring to fiery foliage in autumn, this peaceful retreat offers a lovely place to soak up the changing seasons. Pick up a bento or other treats from the food hall downstairs and enjoy a leisurely picnic amid the greenery.
Isetan Shinjuku: Visitor Information
- Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
- Access: Approximately 1–3 minutes on foot from Shinjuku-sanchome Station (Tokyo Metro Marunouchi and Fukutoshin lines; Toei Shinjuku Line)
- Opening Hours: 10:00 AM–8:00 PM (Hours may vary by store and restaurant.)
- Official Website: https://www.mistore.jp/store/shinjuku.html
Exclusive Offers for International JCB Cardholders Visiting Japan
JCB is offering an exclusive cashback promotion for international cardholders, making a shopping trip to Isetan Shinjuku even more rewarding. Spend ¥50,000 or more with an overseas-issued JCB card at Isetan Shinjuku and receive 20% of your purchase amount back at a later date, up to a maximum of ¥10,000. If you’re planning a trip to Japan, why not make the most of this opportunity to explore Isetan Shinjuku’s extensive selection of fashion, beauty, and lifestyle products while enjoying a little extra savings?
*Advance registration through the JCB website is required. Registration is limited to the first 12,000 participants, so be sure to sign up early to secure your spot.
・Registration Period: November 2 (Monday) – December 31 (Thursday), 2026
*Registration will close once the limit of 12,000 participants has been reached.
・Promotion Period: December 1 (Tuesday) – December 31 (Thursday), 2026
・Promotion Details: https://www.specialoffers.jcb/en/campaign/detail/mitsukoshiisetan/93854/
A Handy App to Download Before Your Trip
The MITSUKOSHI ISETAN JAPAN app is the official companion for international visitors shopping at Mitsukoshi Isetan Group stores across Japan. With helpful information on services available at Isetan Shinjuku, tax-free shopping, and more, it’s well worth downloading before your trip for a smoother, more enjoyable shopping experience.
*You can also register in person at Gate C on the first floor of the Isetan Shinjuku Main Building or near the tax-free counter on the sixth floor.
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