*AI Translated
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Sanrio Co., Ltd. will be holding a limited-time event, "KUROMI'S MYSTERIOUS DEPARTMENT STORE," at MEDIA DEPARTMENT TOKYO in Shibuya from Monday, October 19 to Sunday, November 1, 2026, as part of the "World Kuromi-ization Project," which aims to create a world where everyone can be themselves together with Kuromi.
This event is an immersive, limited-time experience set in a department store packed with Kuromi's dreams and full of surprises. As you explore the venue, you can enjoy Kuromi's unique worldview. The dark fantasy-inspired space is filled with unexpected surprises. During the Halloween season in Shibuya, you can experience Kuromi's message and take a step closer to becoming the person you want to be.
The entire three-story building will be transformed into a department store that brings Kuromi's world to life. Starting at the information counter where Kuromi welcomes you, you'll pass through a secret passage and head upstairs, where you'll find photo spots inspired by a cosmetics shop and boutique. All around the venue, you'll encounter surprises that will make your heart skip a beat—like mirrors that react when you look into them or displays that move when you approach. On the top floor, there's even a secret area marked "No Entry Except Kuromi!?" What kind of experience awaits you there? Come and find out for yourself!
In addition, the shop area on the first floor will offer event-exclusive merchandise, including mascot items available for advance purchase. There will also be special gifts for visitors and collaborative projects linked with Sanrio's official app "Omoide Badge."
Event Overview: "KUROMI'S MYSTERIOUS DEPARTMENT STORE"
- Event Name: "KUROMI'S MYSTERIOUS DEPARTMENT STORE"
- Dates: Monday, October 19 – Sunday, November 1, 2026
- Hours: 11:00 AM – 8:00 PM (last entry 7:30 PM) *On October 19 (Mon) only, 2:00 PM – 8:00 PM (last entry 7:30 PM)
- Venue: MEDIA DEPARTMENT TOKYO (19-3 Udagawacho, Shibuya-ku, Tokyo)
- Admission: Free
- Details: https://kuromihalloween.sanrio.co.jp/
*This event may be canceled or changed without notice.
*Please follow the instructions of the staff on the day of the event.
*Depending on crowd conditions, entry may close before the scheduled end time.
*No advance registration is required. Please do not line up before opening. Numbered tickets may be distributed depending on crowd conditions.
Message from Kuromi
This is a special place where you can become the person you want to be...
I’ve lined up all my favorite fashion items and cosmetics, and I’ve prepared tons of surprises that will totally blow your mind!
What’s waiting for you? You’ll have to come and see for yourself★
Come on, you should become the person you want to be, too!
Highlights of "KUROMI'S MYSTERIOUS DEPARTMENT STORE"
*Images are for illustrative purposes only.
1st Floor | Guided by Kuromi, Enter the Mysterious Department Store
Start your journey at the information counter where Kuromi greets you. Receive a floor map and proceed into the department store through a secret passageway featuring Kuromi’s silhouette.
2nd Floor | Not Just Cute—Cosmetics Shop & Boutique Full of Surprises
On the second floor, you’ll find photo spots inspired by a cosmetics shop and boutique. In the cosmetics shop, you can see Kuromi’s original cosmetic items on display, such as the ultra-long false eyelashes “SUPER LONG LONG LASHES” and the hood color dye “HOOD COLOR MAGIC.” The boutique features mysterious items like bags with a gimmick that suddenly makes them burst out laughing. You’ll also encounter surprises, such as Kuromi suddenly appearing in the mirror or displays that start moving unexpectedly. At certain times, a giant Kuromi even appears outside the window, peeking into the venue. All around this seemingly cute space, you’ll find “surprises” that are so very Kuromi.
3rd Floor | Kuromi-Only Secret Base!?
On the third floor, you’ll discover a secret base marked “No Entry Except Kuromi!?” This mysterious area is only for Kuromi, and what happens inside is a secret until you visit. After exploring all the tricks and surprises throughout the venue, a special message from Kuromi awaits you at the end.
Special Gifts for Visitors & Collaboration with “Omoide Badge”
All visitors will receive an event-exclusive floor map and a balloon with a stick. In addition, those who complete a survey will receive an original sticker (Dress Look version). There’s also a collaboration with the official Sanrio app “Omoide Badge.” If you answer the three questions posted at the venue or in the app and collect the event-exclusive digital badge, you’ll receive an original sticker (Ghost Look version).
- Omoide Badge Official Website: https://omoidebadge.com/
*Visitor gifts and original stickers are available in limited quantities.
*You cannot choose the design of the balloon with stick.
Exclusive Original Goods Available for Pre-Sale!
After exploring the venue, enjoy shopping at the “KUROMI'S MYSTERIOUS DEPARTMENT STORE POP-UP STORE” on the first floor. The pop-up store will offer pre-sales of original goods, including mascot plushies, candy-style acrylic charms, Multi Ring+ (a multi-ring for smartphones), T-shirts, and more. If you spend 4,400 yen (tax included) or more, your items will be placed in an original shopper bag, and you’ll also receive a ticket for a chance to take photos in the print sticker booth inside the venue.
Some of the Items on Sale
*All prices include tax.
*All images are for illustrative purposes only. Product specifications, designs, and prices are subject to change without notice.
*Details regarding the lineup of merchandise and purchasing information will be announced on October 12.
*Entry to the merchandise area alone is not permitted. Only guests who have experienced the event may use this area.
*Each customer is limited to one transaction. Some items may have purchase limits per transaction.
*Quantities are limited. Please understand that items may sell out.
*These products may be sold separately at a later date.
*Original shoppers will be distributed on a first-come, first-served basis.
*Only one original shopper will be given per transaction. Receipts cannot be combined or split. Thank you for your understanding.
*The original print photo ticket can only be used on the day of the event at the print sticker machine located inside the venue. To download the print photo or sticker data, free registration to the image viewing service "Pictlink" is required.
Kuromi Profile
Kuromi
Birthday: October 31
She claims to be My Melody’s rival.
Her signature features are her black hood and pink skull.
Her hobby is keeping a diary.
Lately, she’s been really into romance novels.
Her favorite color is black. Her favorite food is pickled shallots.
What is the #WorldKuromiProject?
The “#WorldKuromiProject” is a campaign to spread Kuromi’s message: “You should become the person you want to be!” By sharing this message, the project aims to increase the number of “KUROMIES”—friends who empathize with Kuromi and strive to become their true selves together with her.
Updates on the “#WorldKuromiProject” and Kuromi’s daily life are shared on various websites and social media platforms.
- “#WorldKuromiProject” Official Website: https://kuromi.sanrio.co.jp
- Artist KUROMI Special Site: https://kuromi.sanrio.co.jp/artist
- X: http://www.x.com/kuromi_project
- YouTube: https://www.youtube.com/@kuromisanrioofficial6829
- TikTok: http://www.tiktok.com/@kuromi_project
Source: PRTIMES
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