*AI Translated
Hobonichi Co., Ltd. will open its very first flagship store for the "Hobonichi Techo" brand, called "Hobonichi Techo Store Tokyo Station," in mid-September 2026 inside the JR Tokyo Station commercial facility "Gransta Tokyo." This directly managed store will carry almost the entire lineup of "Hobonichi Techo" planners and stationery, allowing customers to pick up and choose their favorites in person. In addition, to commemorate the opening, 14 exclusive items—including planners and stationery in collaboration with the popular character "Suica Penguin"—will be available only at this location.
©Chiharu Sakazaki/JR East /DENTSU
"Hobonichi Techo Store Tokyo Station" teaser page ▶ https://www.1101.com/store/techo/ja/magazine/contents/y27_gransta/
Tokyo Station Store Exclusive: "Suica Penguin × Hobonichi Techo" Collaboration Items
A total of 14 charming items will be available, including planner covers boldly printed with the adorable face of Suica Penguin on jet-black fabric, and the "weeks" weekly planner featuring penguins in various poses woven into a refreshing mint green necktie fabric. These cute planners and stationery items, full of personality, will be sold exclusively at the "Hobonichi Techo Store Tokyo Station."
- Planner Cover "Face" Original (A6) 4,290 yen (tax included) / Planner Cover "Odekake" Cousin (A5) 5,390 yen (tax included)
- weeks "Tokyo" Japanese version 3,190 yen (tax included) / English version 3,300 yen (tax included) / weeks "Tokotoko" Japanese version 3,520 yen (tax included) / English version 3,630 yen (tax included)
- Hobonichi Techo mini keychain (Suica Penguin) 1,320 yen (tax included) / Small Drawer Pouch "Tokotoko" 5,280 yen (tax included)
- Drawer Pouch Pocket "Tokotoko" 3,630 yen (tax included) / stappo "Tokotoko" 4,730 yen (tax included) / stappo mini "Tokotoko" 2,900 yen (tax included)
- Sticky Notes 770 yen (tax included) / Tokotoko Stickers 550 yen (tax included) / Puffy Stickers 660 yen (tax included)
*The Suica Penguin collaboration items are exclusive to the Hobonichi Techo Store Tokyo Station. They will not be available on the official Hobonichi Techo website, TOBICHI, or any other stores.
Delicious Cookies and Hobonichi Foods Perfect for Planner Time!
Special snacks to brighten up your planner time will also be available. At the grand opening, vegan cookies from the American bake shop "ovgo Baker" will be featured. In addition, a new store-exclusive product, "MA TO CHA"—a 100% organic matcha created in collaboration with the tea shop "Tsukimasa," which brings out the unique character of each tea leaf—will be available in limited quantities.
Store-Exclusive Shopping Bags and Stickers Also Available!
To make shopping at the store a special experience, an exclusive shopping bag has been created, available only at this location. This classic-colored paper bag features an original illustration by Nahoko Shono. As part of the grand opening celebration, customers who make a purchase will also receive a sticker with the same design, while supplies last.
*The shopping bag is available for a fee. *Sticker distribution will end once supplies run out.
Store Information & Access
Hobonichi Techo Store Tokyo Station
- Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo JR East Tokyo Station B1 (inside ticket gate) Hobonichi Techo Store Tokyo Station (Gransta Tokyo / Basement, Inside Marunouchi Ticket Gate Area)
- Access: JR Tokyo Station, Basement, Inside Marunouchi Ticket Gate Area
- Business Hours: 10:00~21:00
- Payment Methods: Cash / Credit Card / Electronic Money / Barcode Payment
*The Hobonichi Techo Store Tokyo Station is located inside the ticket gates.
*Accessible from all JR lines and Tokyo Metro Marunouchi Line.
*Business hours and holidays follow the Gransta Tokyo schedule.
What is the Hobonichi Techo?
The “Hobonichi Techo,” born from the website “Hobonichi,” is a long-selling product now in its 26th year with the 2027 edition. As a “LIFE BOOK” that can be used freely to suit each person’s preferences and lifestyle, it has gained popularity across languages and cultures, with users in over 100 countries and regions worldwide. The 2026 edition, released on September 1, 2025, sold 1.1 million copies, and in Japan, it has ranked No. 1 in planner sales at Loft stores nationwide for 22 consecutive years.
🚅Book your Shinkansen ticket with NAVITIME Travel! 👉 Click here
🛫Book your flight ticket with NAVITIME Travel! 👉 Click here
😄Enjoy a more convenient trip to Japan with NAVITIME eSIM!👉Click here
👉Book Hotels & Ryokan on JAPANiCAN🏨
Comments