*AI Translated
Shobido Co., Ltd., which plans, manufactures, and sells cosmetics, cosmetic sundries, fashion accessories, character goods, and also plans and sells contact lenses, will launch limited-edition products featuring Japan’s popular character “Chiikawa” and Don Quijote’s official character “Donpen” in collaboration with Spiralcute, Inc. and Pan Pacific International Holdings Corporation, which operates discount stores such as Don Quijote. These items will be available exclusively at 50 Don Quijote group stores nationwide starting Saturday, June 6, 2026.
- Sales period: From Saturday, June 6, 2026 (sales scheduled to begin at 10:00 AM at each store) until sold out
- Click here for the list of stores carrying these products (Japanese)
*The list of participating stores is subject to change without notice.
About “Chiikawa”
“Chiikawa” is a manga series by illustrator Nagano, which originated on X (formerly Twitter).
The story follows the always hardworking Chiikawa and their friends Hachiware and Usagi, along with other unique characters, as they experience fun, bittersweet, and sometimes tough days together. The franchise has expanded into merchandise, collaboration cafes, and corporate collaborations. The book series “Chiikawa: Something Small and Cute” is published by Kodansha, with up to volume 8 currently available.
Additionally, since April 2022, the TV anime “Chiikawa” has been airing on Mezamashi TV (Fuji TV network).
The movie “Chiikawa: The Secret of Mermaid Island” is scheduled to be released on July 24, 2026.
- Chiikawa General Information Site “Chiikawa Info”: https://chiikawa-info.jp/ (Japanese)
About Don Quijote Limited “Chiikawa” Goods
This project was made possible through the collaboration of the following three Japanese companies.
- Don Quijote special site: https://www.donki.com/products/chiikawa_sl6/ (Japanese)
Spiralcute, Inc.
[Company Overview]
- Company Name: Spiralcute, Inc.
- Location: 2-6-2 Shinkawa, Chuo-ku, Tokyo, Ishibashi Building 2F
- Representative Director: Yoichi Kawakami
- Business Description: Production of character licenses, planning, development, and design of characters, planning and development of miscellaneous goods, and planning of sales promotions.
- Established: October 22, 2009
- Website: https://spiralcute.com/index.html
Pan Pacific International Holdings Corporation
[Company Overview]
- Company Name: Pan Pacific International Holdings Corporation (Abbreviation: PPIH)
- Location: 2-25-12 Dogenzaka, Shibuya-ku, Tokyo, Dogenzaka-dori
- President & CEO: Hideki Moriya
- COO: Kosuke Suzuki
- Business Description: Group management planning and administration through holding shares of group companies, management services for subsidiaries, real estate management, etc.
- Established: September 5, 1980
- Website: https://ppih.co.jp/
Shobido Co., Ltd.
Shobido’s mission is to “support the beauty and health of mind and body” for individuals around the world. As a comprehensive planning manufacturer, Shobido handles a wide range of products under its own brands and OEM, including cosmetics, cosmetic sundries, fashion accessories, character goods, and contact lens-related items. Its strength lies in being able to handle everything in-house, from planning and production to sales (for retail stores and the e-commerce market). Sales channels include drugstores, discount stores, 100-yen shops, variety stores, general supermarkets, and online shopping. The company began its contact lens business in April 2013. In addition, in January 2025, Shobido brought Pikomonte Japan Co., Ltd., which undertakes OEM manufacturing of cosmetics, under its umbrella and is working to expand its OEM business.
- Company Name: Shobido Co., Ltd.
- Location: 23F, Shinagawa Intercity A Tower, 2-15-1 Konan, Minato-ku, Tokyo
- President & CEO: Masahide Terada
- Business Description: Planning, manufacturing, and sales of cosmetics, cosmetic sundries, fashion accessories, character goods, and planning and sales of contact lenses, etc.
- Established: December 1949
- Website: https://www.shobido-corp.co.jp/
Source: PRTIMES
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