Just a short trip from Tokyo and perfect for a full day out, Gotemba Premium Outlets features an expansive complex packed with shops and restaurants, boasting an incredible range of brands and dining options.
The appeal goes beyond shopping – it’s the entire experience that makes it special. Spectacular views of Mt. Fuji set the scene, while a host of attractions scattered throughout the complex mean there’s always something new to discover between browsing the stores.
Read on to explore everything Gotemba Premium Outlets has to offer – including exclusive privileges for JCB cardmembers.
About Gotemba Premium Outlets
Perfectly positioned to frame sweeping views of UNESCO World Cultural Heritage-listed Mt. Fuji, Gotemba Premium Outlets spans three distinct areas and brings together around 290 stores. Whether you’re browsing renowned Japanese and international luxury brands, sports and outdoor gear, cosmetics, home goods, or restaurants, there’s something to suit every taste – and with duty-free services available at many shops, international visitors are especially well catered for.
When it’s time to slow down, the open-air complex encourages a leisurely pace – wander at will or settle under a parasol and let the resort-like atmosphere wash over you.
Gotemba Premium Outlets is more than just a place to shop – Shizuoka’s vibrant food culture and spectacular natural scenery are woven into the experience itself.
Unique Ways to Enjoy Gotemba Premium Outlets
The Only Outlet Where You Can See Mt. Fuji – Don’t Miss the Incredible Photo Spots!
One of the best-kept secrets at Gotemba Premium Outlets is the stunning view of Mount Fuji from the ‘Bridge of Hope,’ a walkway leading to the Hill Side area, where the mountain rises majestically above the surrounding landscape. Up in the Hill Side area itself, the charming little amusement park offers another picture-perfect vantage point – but the magic truly happens at dusk, when the glow of the illuminated merry-go-round against the silhouette of Mount Fuji feels like a scene straight out of a storybook.
Shop for Exclusive Mt. Fuji-Themed Items
Pouch ¥1,900 (tax included) / Keychain ¥1,200 (tax included)
Another highlight is the chance to take home exclusive Mt. Fuji-inspired items you won’t find anywhere else. Graniph, for instance, offers bags, pouches, and accessories featuring beloved characters like Beautiful Shadow, Ikaku, and Lamb Chop – all playfully reimagined alongside Mt. Fuji.
Also a firm favourite is Ladurée’s sablé tin “Parisienne in Gotemba,” which charmingly depicts a Parisian woman visiting the outlets with Mt. Fuji towering in the background, and comes filled with four varieties of sablé cookies. These are just a few of the many exclusive pieces that make for truly memorable souvenirs.
Find out more here.👇
https://www.premiumoutlets.co.jp/en/gotemba/sp/gift/
Relax After Shopping at the On-Site Day-Use Hot Spring, Konohana no Yu
Within the grounds of Gotemba Premium Outlets is Konohana no Yu, a day-use hot spring facility where visitors can enjoy high-quality waters from a natural on-site spring.
One of the highlights is the large open-air bath, where you can soak while taking in a beautiful panoramic view of Mt. Fuji. For those who prefer a more private experience, private open-air bath rooms are available on the first and third floors – with the third-floor options also treated to those same Mt. Fuji views.
Opening hours: 10:30–22:00 (last admission 21:00)
- Admission (towel included):
Weekdays: Adults ¥1,700 / Ages 3–Elementary school ¥900
Weekends & holidays: Adults ¥2,100 / Ages 3–Elementary school ¥1,100
Please note: Admission fees are scheduled to change from July 1, 2026 as follows:
Weekdays: Adults ¥1,800 / Ages 3–Elementary school ¥950
Weekends & holidays: Adults ¥2,200 / Ages 3–Elementary school ¥1,150 - Official website: https://www.gotemba-konohananoyu.jp/en/
Helpful Services for International Visitors: Discount Coupons, Telephone Interpretation, and More
Gotemba Premium Outlets offers a range of services to make your visit as smooth and enjoyable as possible.
First, the E-Coupon – a handy way to unlock additional discounts on select items and meals, along with other special perks. Simply scan one of the QR codes displayed around the complex or at the Information Center to download it. Offers vary by store and restaurant, so it’s worth checking what’s available before you shop or order.
Free Wi-Fi is available throughout the outlet, so accessing the floor map or searching for specific shops and products on the go is effortless. For international visitors who find communicating in Japanese challenging, telephone interpretation services are on hand to help ensure an stress-free experience.
Plus, if you end up with more than you can carry, select stores also offer international shipping. (Additional fees apply.)
Check the link below for participating stores and full details.https://www.premiumoutlets.co.jp/en/gotemba/events/#aid_354--btn
Gotemba Premium Outlets: Basic Information
- Address: 1312 Fukasawa, Gotemba, Shizuoka
- Opening Hours: 10:00–20:00 (standard hours; may vary by season)
- Official Website: https://www.premiumoutlets.co.jp/en/gotemba
An Easy Day Trip from Tokyo: How to Get to Gotemba Premium Outlets
There are two main ways to reach Gotemba Premium Outlets from Tokyo: by train or by highway bus. Train journeys involve at least one bus transfer along the way. From Mishima Station, the nearest Shinkansen stop, you’ll need to hop on a local bus, while from Gotemba Station a free shuttle bus runs directly to the outlet. Some routes may also require multiple train transfers.
■ Train routes
- Tokyo Station → JR Shinkansen “Kodama” → Mishima Station → Local bus → Gotemba Premium Outlets
- Shinjuku Station → Odakyu Romancecar “Fujisan” → Gotemba Station → Shuttle bus → Gotemba Premium Outlets
For a more straightforward journey, highway buses offer direct services from Tokyo with no transfers required, departing from Tokyo Station, Shinjuku Station, Shinagawa Station, and Ikebukuro Station. Fares are reasonably priced, and there’s currently a campaign where tapping your JCB card on the bus’s contactless payment terminal when boarding or exiting earns you cashback at a later date – making the trip even better value. Note that purchases made at ticket machines or counters are not eligible.
■ Bus routes from Tokyo eligible for the campaign
- Keikyu Bus: Shinagawa Station – Gotemba Premium Outlets Line
- Odakyu Highway Bus: Shinjuku – Gotemba / Hakone Line; Haneda / Yokohama – Gotemba / Hakone Line
- Kokusai Kogyo Bus: Gotemba Premium Outlets Line (Ikebukuro / Hotel Metropolitan – Gotemba Premium Outlets)
👉Campaign details and important notes: https://www.specialoffers.jcb/en/campaign/detail/transit/82096/
Exclusive Campaign for JCB Members – Enjoy Special Benefits Across Japan with Your JCB Card
From February to April 2026, JCB is offering a special campaign for cardholders with JCB cards issued outside Japan—perfect for travelers looking to save on shopping, dining, and experiences across the country.
To participate, simply register via the campaign website, then spend a total of ¥100,000 or more using your JCB card at participating in-store merchants in Japan (online purchases are not eligible). Eligible participants will receive a ¥10,000 cashback at a later date.
Please note that only purchases made on or after the day of registration are eligible, so be sure to complete your entry before you start using your card.
Registration has already opened on December 18, so if you’re planning a trip to Japan, early entry is recommended. Registration will close once the participation limit is reached.
Entry Period:
December 18, 2025 (Thu) – April 30, 2026 (Thu) (Japan time)- Campaign Period: February 1, 2026 (Sun) – April 30, 2026 (Thu)
- Campaign URL: https://www.specialoffers.jcb/en/promotion/japancashback202602/
At Gotemba Premium Outlets, there’s more to enjoy than just shopping. Take in the magnificent views of Mt. Fuji and the surrounding natural scenery, snap photos at scenic spots, and unwind in a relaxing hot spring – creating unforgettable travel memories along the way.
Lastly, don't forget your JCB card, which can help you save on shopping, dining, and even transportation.
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